Exemplos de MVP: Cases reais que deram certo

Summary

In this video, Leandro from the Marketing and Content team shares real-life MVP (Minimum Viable Product) examples from major global companies. He explores how these companies, like Spotify, Groupon, Airbnb, and Facebook, started with simple concepts and basic functionalities to test key assumptions and validate their ideas. The video emphasizes the importance of focusing on core features and gathering user feedback early on to refine products. These MVPs allowed companies to evolve, expand, and perfect their products, offering valuable lessons for anyone looking to launch an MVP in their own business.

Takeaways

• 😀 The script discusses real-world MVP (Minimum Viable Product) examples from major companies like Spotify, Groupon, Airbnb, and Facebook.
• 😀 Spotify's MVP focused on testing music streaming as a core feature, with the assumption that users would prefer streaming over owning music.
• 😀 Groupon started with a simple WordPress site and delivered vouchers through PDFs before developing a custom platform for voucher generation.
• 😀 Airbnb's MVP was born out of the need for the founders to pay rent, and they tested the idea by offering a cheap alternative to hotels for a design conference in San Francisco.
• 😀 Facebook began as a directory for Harvard students and later expanded to other universities, showing the importance of starting simple and scaling gradually.
• 😀 All of the MVPs discussed focus on solving a key problem for users with minimal features, allowing the companies to test market interest quickly and iterate.
• 😀 Spotify started with a desktop app and a closed beta, later expanding to mobile platforms as they learned from the initial MVP tests.
• 😀 Groupon's initial MVP was essentially a low-tech solution using PDFs to deliver vouchers, which was later refined into a full-fledged system.
• 😀 Airbnb's MVP validated both the market demand for cheaper lodging alternatives and whether users would keep using the platform after trying it.
• 😀 Facebook’s MVP was not a unique concept but a highly successful execution of an existing idea, eventually leading to its dominance in the social media space.

Q & A

What is an MVP (Minimum Viable Product)?

An MVP is the simplest version of a product that solves a core problem for its users, with just enough features to test the key assumptions and gather feedback for further development.

Why is Spotify a good example of an MVP?

Spotify started as a simple music streaming app on desktop, focusing on a single key feature: music streaming. They validated core assumptions, like user interest in streaming over ownership, and the technological feasibility of reliable streaming.

What were Spotify's three key assumptions when developing their MVP?

Spotify's assumptions were: 1) Users would prefer streaming music over owning it, 2) Record labels and artists would agree to this model, and 3) Streaming could be fast, reliable, and stable using existing technology.

How did Spotify gather feedback during its early MVP phase?

Spotify initially launched a closed beta with a desktop app, testing it with a small user base. They gathered feedback, improved their service, and simultaneously worked on a mobile app and expanding their music library.

What was the MVP approach of Groupon when they started?

Groupon began with a very simple MVP, using a WordPress site to deliver discount vouchers as PDFs. This was a cost-effective way to test whether there was demand for group buying before developing a more complex platform.

What was Airbnb’s MVP and how did they validate it?

Airbnb's MVP was offering short-term rentals in a shared loft during a design conference in San Francisco. They validated it by renting out the space and confirming that people were willing to pay for it, thus testing market demand.

How did Airbnb’s founders test the market before fully developing their platform?

The founders tested the idea by creating a simple website and renting out their own loft space. They received payment from three users, confirming that there was demand for affordable, short-term lodging alternatives to hotels.

What was the early concept of Facebook's MVP?

Facebook's early MVP was a social networking platform for Harvard students, initially called 'TheFacebook.' It was a simple directory for students to connect, and its success led to expansion into other universities before becoming the global platform we know today.

How did Facebook differentiate itself from other social networks at the time?

While social networks like MySpace and Orkut were popular at the time, Facebook's differentiation lay in its execution. It provided a more streamlined, focused platform that prioritized user engagement and allowed for organic growth through a university-based model.

What can be learned from these MVP examples for designing your own MVP?

From these examples, it's clear that an MVP should focus on solving a key user problem with minimal features. Start small, validate assumptions, gather feedback, and use that information to iterate and improve the product quickly.