Lingkungan Bisnis Eksternal Makro

Summary

In this video, the speaker discusses the macro-environmental factors influencing business operations. Key areas include economics, politics, law, technology, global/international influences, sociocultural aspects, demographics, and natural environments. The speaker highlights how factors like low national income, governmental policies, technological advancements like fintech, globalization, societal attitudes toward work and wealth, and demographic trends can significantly impact business strategies. The importance of understanding external forces for effective business management is emphasized. The video wraps up with a call to engage with the content through likes, comments, and subscriptions.

Takeaways

• 😀 Environmental factors in business include macro-environmental factors like economic, political, legal, technological, global, socio-cultural, demographic, and natural aspects.
• 😀 Macro-environmental factors are beyond a company's control, but they can significantly influence business decisions and strategies.
• 😀 Economic factors such as national income, per capita income, savings, and money circulation are vital in determining business success, as low per capita income can negatively affect consumer spending.
• 😀 Political and legal factors, including decisions made by the legislative, executive, and judicial branches, play a crucial role in shaping business operations and regulations.
• 😀 Technological advancements, such as the rise of fintech, are transforming sectors like banking and finance, influencing new business models and consumer behavior.
• 😀 In the global context, businesses must comply with international market regulations when exporting goods, as global markets are interconnected and highly regulated.
• 😀 Socio-cultural factors, such as lifestyle, ethnicity, family roles, religion, and social responses, can influence business practices, especially in areas like health-related product safety and labeling.
• 😀 Demographic factors, including population growth, life expectancy, urban-rural distribution, and educational levels, provide essential insights for businesses to understand market trends and workforce capabilities.
• 😀 Businesses must consider the natural environment, including raw material availability, energy needs, and ecological factors, which can affect production and operations.
• 😀 Regular demographic surveys, like those conducted by BPS, provide valuable secondary data that businesses and researchers can use for planning and strategy development.

Q & A

What is the macro environment in business?

The macro environment refers to external factors that affect business operations, which businesses cannot control. These include economic, political-legal, technological, global-international, sociocultural, demographic, and natural environmental factors.

Why is the economic environment important for businesses?

The economic environment impacts business operations through factors such as national income, per capita income, savings, money supply, and the overall economic cycle. Low per capita income, for example, can lead to lower demand as consumers have less money to spend.

How do political and legal factors influence businesses?

Political and legal factors, including legislative, executive, and judicial decisions, shape business practices through regulations, laws, and policies. Businesses must stay informed about government decisions that may affect their operations, such as new laws passed by parliament.

What role does technology play in the macro environment?

Technology influences businesses by providing new tools and systems for improved efficiency. For example, the rise of fintech in banking has transformed financial services, including payment systems, insurance, and funding methods.

How does globalization affect businesses?

Globalization creates an interconnected world market, meaning businesses must adapt to international regulations and standards. For instance, businesses aiming to export goods must comply with the laws of the countries they are entering.

What are sociocultural factors, and why are they important for businesses?

Sociocultural factors include societal values, attitudes, and behaviors, such as lifestyle choices, ethnic issues, and family roles. These factors affect consumer behavior, and businesses must understand and adapt to cultural norms to ensure success in different markets.

How do demographic factors impact businesses?

Demographic factors, such as population size, age distribution, education, and income levels, help businesses understand potential consumer markets. Data from sources like the Central Bureau of Statistics (BPS) can provide insights into market trends and help with strategic planning.

Why is it important for businesses to consider the natural environment?

The natural environment includes factors like raw material availability, energy resources, and natural disasters, all of which can impact business operations. Businesses must plan for environmental risks and supply chain disruptions that could affect production.

What is an example of a sociocultural issue affecting business?

A sociocultural issue impacting business might be when consumers react negatively to a product that contains harmful ingredients. For example, a health-conscious group may cause a product to be pulled from shelves if it fails health standards, affecting the brand's reputation and sales.

How can businesses use demographic data for their advantage?

Businesses can use demographic data to identify target markets, forecast trends, and understand the needs of specific consumer segments. By analyzing factors like age, education, and income, businesses can tailor their products and marketing strategies to suit the local population.