Don't Buy a Car Until You Watch THIS Video | How to Negotiate in 2025

Summary

In this engaging transcript, Ray Alan shops for a Ford F-150 XLT 4WD by comparing two dealerships: Gotcha Ford and Simple Ford. Ray seeks an out-the-door price and emphasizes transparency, wanting to make an informed decision. Gotcha Ford provides a price of $62,371, including a $3,000 Gotcha Protection Plan, while Simple Ford offers a clearer price of $59,371, without hidden fees or add-ons. Ray is impressed by Simple Ford's upfront pricing and transparent approach, ultimately leading him to lean towards making the purchase there. This script highlights the importance of clear, no-hassle communication in car buying.

Takeaways

• 😀 Zach Shefska from Gotcha Ford explains how customers can get the best price without stepping into a dealership.
• 😀 The first step involves getting the best 'out the door' price, which includes all costs like dealer discounts, taxes, and fees.
• 😀 Mr. Alan is transparent about comparing prices with a competitor, stressing the importance of the out-the-door price over monthly payments.
• 😀 Zach emphasizes Gotcha Ford's transparency, offering to walk through every cost and explain the pricing process.
• 😀 Mr. Alan seeks an 'out the door' price from Gotcha Ford, mentioning that the final comparison will be between Gotcha Ford and a competitor dealership.
• 😀 Gotcha Ford attempts to get Mr. Alan to visit the dealership for a test drive, but he insists on having the best out-the-door number before committing.
• 😀 Zach offers to check for additional discounts or rebates, including asking Mr. Alan about his potential trade-in, but Mr. Alan insists on the bottom line price first.
• 😀 The Gotcha Protection Plan, a $3,000 add-on, is introduced, which covers the vehicle for five years but is not mandatory, despite being automatically added to all vehicles.
• 😀 Mr. Alan compares the price and protection plan with other dealerships and seeks a price that does not include the Gotcha Protection Plan.
• 😀 The competitor at Simple Ford offers a more competitive out-the-door price, coming in at $59,371, which is $3,000 less than Gotcha Ford's price.
• 😀 Simple Ford's salesperson, Leonard, shares the full out-the-door price right away, creating a simpler and more transparent buying experience for Mr. Alan.

Q & A

What is the main objective of Ray Alan when calling the car dealerships?

Ray Alan's main objective is to get the best out-the-door price for a Ford F-150 XLT 4WD without visiting the dealerships in person, allowing him to compare offers before making a purchase decision.

What does Zach from Gotcha Ford try to emphasize during the call?

Zach emphasizes the dealership's transparency and the importance of visiting in person to test drive the truck, even though Ray insists on getting a price quote over the phone.

How does Leonard from Simple Ford approach Ray’s request for the price?

Leonard from Simple Ford takes a straightforward approach by providing the out-the-door price of $59,371 immediately, without pushing for a dealership visit and offering further discounts or rebates.

What does Zach offer Ray in terms of the Gotcha Protection Plan?

Zach explains that the Gotcha Protection Plan is an additional $3,000 charge that is included in all vehicles at Gotcha Ford, offering coverage for any issues over the next five years. He suggests Ray could discuss it further if he visits the dealership.

What is Leonard’s reaction when Ray mentions he’s comparing prices with Gotcha Ford?

Leonard acknowledges that many customers shop around between dealerships and highlights that Simple Ford’s price is $3,000 less than Gotcha Ford's quote, showing confidence in the competitiveness of their offer.

What difference in pricing did Ray find between Gotcha Ford and Simple Ford?

Ray finds that the price from Simple Ford is $3,000 lower than Gotcha Ford’s offer, with Simple Ford’s out-the-door price at $59,371 compared to Gotcha Ford’s $62,371.

What does Zach offer as a solution to Ray’s concern about the additional Gotcha Protection Plan?

Zach offers to discuss the Gotcha Protection Plan further when Ray visits the dealership, suggesting that they might be able to accommodate his preferences, including bundling it into financing if necessary.

Why does Ray say he prefers Simple Ford over Gotcha Ford?

Ray prefers Simple Ford because of their upfront and transparent pricing, which was provided immediately without unnecessary upselling, making it easier for him to compare and decide on a purchase.

What additional services does Leonard mention that could affect the final price?

Leonard mentions that Simple Ford may offer additional rebates for college graduates and possible adjustments if Ray has a trade-in vehicle, which could further influence the final out-the-door price.

How does Leonard suggest the car buying process could be made more efficient for Ray?

Leonard offers to complete most of the process online through e-signatures, which could save Ray time, and suggests that once Ray visits, the transaction could be completed in under an hour, emphasizing a quick and efficient experience.