BUSINESS PLAN - DOUBLE-DECK CAFE BUS

Summary

The business pitch introduces a unique moving café concept in Malaysia, operated out of a double-decker bus. The café offers a variety of coffees, meals, and healthy options to cater to office workers, students, and gym members. With an initial investment of $300,000, the café aims to stand out from established franchises by focusing on mobility, variety, and customer satisfaction. The business model includes partnerships, a dedicated team, and a clear financial plan, with expansion goals in the future. The café’s innovative concept and targeted marketing strategies promise a fresh dining experience.

Takeaways

• 😀 Coffee culture is growing in Malaysia, with many global coffee brands, but there is a lack of standalone local coffee businesses.
• 😀 The concept being presented is a moving cafe, specifically a double-decker bus offering a variety of food and good coffee.
• 😀 The business will provide a variety of meals, from breakfast to dinner, with an emphasis on healthy options like gym meals.
• 😀 The name 'Espresso' is derived from combining the words 'espresso' (coffee) and 'express' (fast service).
• 😀 The targeted customers include office workers, students, gym members, and local residents.
• 😀 Competitors have weaknesses, such as crowded seating at Burgerland or limited menu variety at Coffee Bean.
• 😀 The business's unique selling points are mobility, a wide range of coffee options, and a focus on customer satisfaction.
• 😀 The marketing strategy includes promoting the cafe bus through TV and social media platforms.
• 😀 The business structure is a partnership, with four partners managing the operations of the moving cafe bus.
• 😀 A financial plan is presented, with initial capital sourced from bank loans, partnerships, and personal savings, totaling $650,000.
• 😀 The first three years will focus on breaking even, with profits used to pay off loans and fund expansion plans, including the possibility of more buses and international growth.

Q & A

What is the unique concept behind the proposed mobile café?

The concept revolves around a double-decker bus that functions as a moving café, offering a variety of food and coffee while being mobile, which is not commonly seen in Malaysia. The idea combines coffee culture with the novelty of mobility.

Why is the business plan focused on a mobile café rather than a traditional shop?

The business plan emphasizes a mobile café because there is a gap in the market for such an offering in Malaysia. Additionally, the mobility aspect sets the café apart from traditional coffee shops and food trucks, offering flexibility and a unique experience.

How does the name 'Espresso' fit the business concept?

The name 'Espresso' is a combination of two words: 'espresso,' which refers to a strong coffee, and 'express,' which implies fast service. This name reflects both the focus on quality coffee and the mobile, fast-service aspect of the business.

What is the target market for the mobile café?

The target market includes office workers, students, gym members, and residents who are looking for a convenient and high-quality coffee and food experience.

What are some of the competitors in the market, and what are their weaknesses?

Competitors include well-known chains like Burgerland and Coffee Bean. However, these businesses face issues such as overcrowding, limited seating, and a lack of variety in their offerings, especially in terms of coffee choices.

What makes the mobile café different from its competitors?

The mobile café differentiates itself by offering a wider variety of coffee and food options, including breakfast, lunch, dinner, and healthy gym meals. The mobility factor also gives it an edge, allowing it to serve different locations and customers.

What are the planned operating hours and types of meals offered?

The café will serve breakfast, lunch, and dinner, offering a variety of meal options such as healthy gym meals. The café will also focus heavily on coffee as its main beverage attraction.

What is the business structure of the café?

The business is a partnership structure, with four partners managing the café bus. It operates under a clear organizational hierarchy, including a manager, operational staff, kitchen crew, and a financial department.

How will the café manage its financials and operations?

The café's financial plan includes sourcing capital through a bank loan, partnerships, and savings. The money will be allocated towards purchasing the bus, paying salaries, buying ingredients, and covering advertising expenses. Operational costs like fuel, electricity, and maintenance will also be accounted for.

What is the expected financial outcome for the first three years of the business?

The café expects little to no profit in the first three years, as the initial revenue will be used to pay off the bank loan and cover operational expenses. However, the goal is to expand the business in the future once profitability is achieved.