Budaya Partisipasi Henry Jenkins

Summary

The video discusses the concept of participatory culture, introduced by sociologist Henry Jenkins. It explains how the shift from traditional media, like television, to new media, such as the internet and social media, has transformed society's relationship with information technology. In the past, audiences were passive consumers of media, but with the rise of new media, they have become active producers, creating and sharing content. The transition marks a significant change in how individuals interact with media, allowing them to not only consume but also contribute to the production and circulation of information.

Takeaways

• 😀 The concept of 'participatory culture' was introduced by sociologist Henry Jenkins.
• 😀 Participatory culture explains the shift in society's behavior towards technology, especially information technology.
• 😀 The transition from television as a dominant media to new media and social media marked a significant change in how people engage with information.
• 😀 In the television era, people were mostly consumers, receiving content without active participation.
• 😀 The advent of new media allowed people to become both consumers and producers of content.
• 😀 The term 'participatory culture' describes the phenomenon where viewers not only consume media but also create and share their own content.
• 😀 This shift enabled individuals to participate in creating and circulating news, opinions, and other forms of content through social media and self-created media.
• 😀 In traditional media like television, information was delivered unidirectionally, with media controlling what content was presented.
• 😀 With the rise of social media, individuals can now comment, share opinions, and even create their own media, which challenges the traditional one-way communication model.
• 😀 The transition from a consumer-driven media environment to a producer-driven one is a key aspect of the current technological era.
• 😀 The changes in media participation reflect a broader shift in society, where individuals are more active in shaping the media landscape and knowledge.

Q & A

What is 'participatory culture' as introduced by Henry Jenkins?

Participatory culture, as introduced by Henry Jenkins, refers to the shift in societal attitudes towards technology, where people not only consume media content but also actively participate in creating, sharing, and circulating it. This culture encourages people to produce content and engage with media on a deeper level.

How did the transition from television to new media impact society's role in media consumption?

The transition from television to new media, such as the internet and social media, significantly changed society’s role. In the television era, people were passive consumers, only receiving content. However, with new media, people have become both consumers and producers, able to create and share their own content.

What does the term 'new media' refer to in this context?

In this context, 'new media' refers to digital platforms like the internet and social media applications, which allow users to interact, create content, and participate in a two-way communication model, unlike traditional one-way media such as television.

What is the key difference between traditional media like television and new media?

The key difference is that traditional media, such as television, is one-way communication where the media controls the content and audience merely consumes it. In contrast, new media allows for two-way communication where users can actively participate, produce, and share content.

How does participatory culture relate to user-generated content?

Participatory culture directly relates to user-generated content, as it allows individuals to create, share, and circulate content through platforms like social media. It empowers users to contribute to media production, moving beyond consumption to active participation.

What does the transition from consumers to producers mean for media users?

The transition from consumers to producers means that individuals no longer simply accept what media outlets present but can now create their own content, comment on existing content, and share their perspectives, thus contributing to the flow of information and media production.

Why is the shift from one-way to two-way media communication important?

The shift from one-way to two-way media communication is important because it democratizes media production. It allows users to take control of the content they engage with and enables more diverse voices and perspectives to be heard, fostering a more interactive and inclusive media environment.

What role do social media platforms play in participatory culture?

Social media platforms play a crucial role in participatory culture by providing the tools for users to create, share, and discuss content. These platforms allow individuals to engage in dialogue, express opinions, and contribute to the collective creation of knowledge and media.

How has the concept of media control changed with the rise of new media?

With the rise of new media, control has shifted from a centralized authority, like television stations, to a more distributed model where individuals can create and share content. The audience is no longer passive but active in shaping what is shared and consumed.

What is the significance of the ability to choose news and information in the new media era?

The ability to choose news and information in the new media era is significant because it empowers individuals to decide what information they deem important. This shift allows people to create their own narratives and select which events are newsworthy, contributing to a more personalized and diverse media landscape.