Corporate Video | Popcorn Caramel Mokmok

Summary

Popcorn K M (PCM) is on a mission to become the first brand people think of when it comes to popcorn, ensuring quality and satisfaction. Founded by Amar Shazan, PCM began with a passion for creating delicious and affordable popcorn that enhances the movie experience. From a dedicated production team using top-notch equipment to a creative marketing department engaging audiences on social media, PCM strives to make every bag of popcorn perfect. With a focus on customer satisfaction and innovation, PCM is shaping the future of popcorn and bringing unforgettable moments to snack lovers everywhere.

Takeaways

• 😀 Popcorn K M (PCM) aims to be the first brand that comes to mind when people think about popcorn, focusing on quality and customer satisfaction.
• 😀 Amar Shazan, the founder of PCM, started the company out of a love for popcorn and the desire to create a product that would make people happy and enhance their movie experience.
• 😀 The inspiration for PCM came from a disappointing popcorn experience at a movie theater, leading Amar to create a delicious yet affordable popcorn option.
• 😀 PCM has grown from a small company to a big business, offering a premium popcorn flavor that is enjoyed across the country.
• 😀 The team at PCM is passionate about popcorn and works tirelessly to produce top-quality popcorn, overcoming challenges along the way.
• 😀 The company's goal is to make PCM a widely recognized brand that not only stands out but also earns positive feedback from customers.
• 😀 The production team at PCM is dedicated to ensuring high-quality popcorn, with every step, from selecting the best corn to checking each batch, being handled with precision and care.
• 😀 The production department is constantly seeking new ways to improve the product and ensure customer satisfaction.
• 😀 The marketing department at PCM is focused on creativity and innovation, telling stories that connect with customers and promote popcorn as a 'memory maker.'
• 😀 PCM’s marketing efforts utilize social media platforms like Facebook, Instagram, and TikTok to engage with customers, share behind-the-scenes content, and create trending, exciting content to build brand awareness.

Q & A

What inspired Amar Shazan to start the popcorn company?

Amar Shazan was inspired to start the popcorn company after experiencing a lack of good-tasting spicy popcorn at movie theaters. He wanted to create a popcorn that was delicious, affordable, and could enhance the movie experience.

What is the main goal of Popcorn K M (PCM)?

The main goal of Popcorn K M (PCM) is to become the first brand that people think of when they think about popcorn, ensuring that their product is associated with quality and satisfaction.

How does the production team ensure the quality of the popcorn?

The production team ensures quality by using top-notch machines and checking every batch to meet high standards. They also focus on continuous improvement to provide the best possible product for customers.

What role does teamwork play in the success of PCM?

Teamwork is crucial to PCM's success. The production team works hard to turn corn into tasty popcorn, while the marketing team brings creativity and innovation to the brand. The collaboration among various departments contributes to the overall success of the company.

What makes PCM's popcorn stand out from others?

PCM's popcorn stands out because of its premium flavor, which is both delicious and affordable. The company focuses on ensuring the popcorn enhances the movie-watching experience and brings joy to people.

How does the marketing team promote PCM's popcorn?

The marketing team promotes PCM's popcorn by creating engaging content on social media platforms like Facebook, Instagram, and TikTok. They focus on storytelling, showcasing the team's hard work, and connecting with customers to build excitement around the product.

Why does PCM focus on social media platforms like TikTok?

PCM focuses on TikTok because it allows them to connect with a younger audience and create viral content. The team aims to get their popcorn featured on people's 'For You' pages, making the brand more relatable and engaging.

What is the production team's approach to continuous improvement?

The production team is always looking for new ways to improve the quality of the popcorn, ensuring customers get the best product from start to finish. Their dedication to improvement helps maintain top-quality standards.

What is the vision for the future of PCM?

PCM's vision for the future is to establish itself as a widely recognized brand that people not only recognize but also have positive things to say about after trying it.

How does PCM’s marketing department contribute to its success?

The marketing department contributes by being highly creative and innovative, understanding customer preferences, and crafting campaigns that emphasize the emotional connection people have with popcorn. Their work helps PCM stand out as more than just a snack.