PERAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAD FOR MAKEUP

Summary

This presentation explores the role of social media marketing in influencing product purchase decisions, specifically for Metro Makeup. The team discusses how platforms like Instagram and TikTok have become key marketing tools, using interactive content and influencer endorsements to drive consumer engagement. Key factors influencing buying decisions include consumer involvement, influencer marketing, and authentic content. The research concludes that social media marketing significantly accelerates purchase decisions, building brand awareness and loyalty. The presentation also recommends exploring the impact of micro vs. macro influencers in future research.

Takeaways

• 😀 Social media marketing is a key strategy in the cosmetic industry, helping to boost consumer engagement and purchasing decisions.
• 😀 Metro Makeup effectively uses Instagram and TikTok to interact with customers through engaging content and promotions.
• 😀 The research focuses on the role of social media marketing in influencing purchasing decisions, particularly through Instagram and TikTok.
• 😀 The study's objectives include identifying the impact of social media marketing on purchasing decisions and determining the most influential factors.
• 😀 The research methodology is qualitative, relying on a literature review approach to gather insights.
• 😀 Social media marketing is defined as internet-based applications enabling content creation and exchange to support marketing activities.
• 😀 Consumer purchase decisions are described as a process of evaluating product alternatives and selecting based on preferences.
• 😀 Social media marketing significantly influences purchasing decisions through interactive content, user reviews, and community-based engagement.
• 😀 Key factors influencing purchasing decisions include consumer engagement, influencer marketing, and authentic content.
• 😀 The conclusions highlight the effectiveness of Instagram and TikTok in accelerating purchase decisions and the importance of consumer engagement and authenticity in content.

Q & A

What is the main topic of the presentation?

The main topic of the presentation is the role of social media marketing in influencing purchasing decisions of Metro Makeup products, particularly through Instagram and TikTok.

Who are the presenters, and what sections do they cover?

The presenters are Syifa Kamila Hermining Tias, Riskita Sumbaganti, Naira Salsabila, and Melinda Nurani Safira. Syifa presents Chapter 1 (Introduction), Riskita covers Chapter 2 (Literature Review), Naira presents Chapter 3 (Analysis Results), and Melinda presents Chapter 4 (Conclusion and Recommendations).

Why is social media marketing considered important in the cosmetic industry?

Social media marketing is crucial in the cosmetic industry because it helps increase consumer engagement, brand awareness, and ultimately influences purchasing decisions. It allows brands like Metro Makeup to interact with consumers and promote their products effectively.

What specific platforms does Metro Makeup use for marketing?

Metro Makeup primarily utilizes Instagram and TikTok to engage with their customers through interactive content and promotions.

What are the key objectives of the research presented in the presentation?

The research aims to analyze the role of social media marketing in influencing purchasing decisions for Metro Makeup products and to identify the most influential factors in social media marketing affecting these decisions.

What methodology was used for this research?

The research used a qualitative methodology with a literature review approach.

What are the two key concepts discussed in the literature review?

The two key concepts discussed in the literature review are social media marketing and purchasing decisions. Social media marketing refers to internet-based platforms that support marketing activities, while purchasing decisions refer to the process consumers undergo when evaluating product alternatives.

According to the research, what role does social media marketing play in consumer decision-making?

Social media marketing plays a significant role in influencing consumer purchasing decisions by enhancing brand awareness, building trust, and fostering customer loyalty. Platforms like Instagram and TikTok are key in attracting consumer attention and engagement.

What are the main factors in social media marketing that affect purchasing decisions?

The main factors that affect purchasing decisions are consumer engagement, influencer marketing, and authentic content. These factors are crucial in building a positive brand image and encouraging consumer action.

What recommendations are given for future research on social media marketing?

The recommendation for future research is to analyze the impact of micro versus macro influencers in social media marketing and their influence on consumer purchasing decisions.