Riset Pasar Untuk Entrepreneur

Summary

In this presentation, Hasbiah Solaha Dalimunte and Maulana Avendi explain the importance of market research for entrepreneurs. They define market research as the process of gathering and analyzing data about the market, consumers, and competitors to reduce business risks. The speakers discuss the two types of research—primary and secondary—and outline steps for conducting effective research. They emphasize identifying the target market, analyzing competitors, and using tools like Google Trends and social media analytics. The case study of a coffee shop highlights how market research can guide business decisions. Overall, market research is essential for entrepreneurship success.

Takeaways

• 😀 Market research is the process of gathering, analyzing, and interpreting data about the market, consumers, and competitors to support business decision-making.
• 😀 The main goal of market research is to reduce business risks by understanding the market's needs and preferences.
• 😀 Entrepreneurs need market research to assess demand for their products or services, identify the right target market, set appropriate prices, and analyze competitors.
• 😀 Market research helps in creating effective marketing strategies and determining competitive advantages.
• 😀 There are two types of market research: primary research (direct data from consumers through surveys, interviews, and observations) and secondary research (existing data from industry reports, articles, and government statistics).
• 😀 The key steps in market research are defining research goals, identifying the target market, selecting research methods, collecting data, analyzing data, and making data-driven decisions.
• 😀 Understanding the target market involves segmentation based on age, gender, location, income, lifestyle, etc., and creating buyer personas to depict ideal consumer profiles.
• 😀 Competitive analysis is crucial to understand competitors' strategies and identify how your business can be more competitive, often using SWOT analysis.
• 😀 Tools for market research include Google Trends, Google Forms, Servimy, Typeform, BPS (Central Bureau of Statistics), and social media analytics platforms like SimilarWeb and Semrush.
• 😀 A real-life example: An entrepreneur opens a coffee shop based on market research indicating high demand among young people for aesthetic cafes and delivery services, where competitors do not provide delivery options.

Q & A

What is market research?

Market research is the process of gathering, analyzing, and interpreting information about a market, consumers, and competitors to aid in making business decisions. Its primary goal is to reduce business risks by understanding market needs and preferences.

Why is market research important for entrepreneurs?

Market research helps entrepreneurs by identifying demand for products or services, pinpointing the right target market, setting appropriate prices, analyzing competitors, and developing effective marketing strategies.

What are the two main types of market research?

The two main types of market research are primary research (direct data from consumers through surveys, interviews, and observations) and secondary research (data that already exists, such as industry reports, government statistics, and articles).

What is the difference between primary and secondary research?

Primary research involves collecting new data directly from consumers or the market, while secondary research uses existing data collected by other sources, such as reports or government statistics.

What are the steps in conducting market research?

The steps in conducting market research are: 1) Set research goals, 2) Identify the target market, 3) Choose the research method, 4) Collect data, 5) Analyze data, and 6) Make data-driven decisions.

What tools can be used for market research?

Tools for market research include Google Trends, Google Forms, SurveyMonkey, Typeform, government statistics (BPS), social media data, and SWOT analysis for competitor analysis.

What is the purpose of a SWOT analysis in market research?

SWOT analysis helps entrepreneurs assess their business's strengths, weaknesses, opportunities, and threats, allowing them to develop competitive strategies and make informed decisions.

How can an entrepreneur identify their target market?

An entrepreneur can identify their target market by segmenting the market based on factors like age, gender, location, income, and lifestyle. Tools like buyer personas can help create a profile of the ideal consumer.

Can market research help in setting the right price for products or services?

Yes, market research helps determine the right price by assessing consumer demand, competitor pricing, and market trends, ensuring that the pricing strategy aligns with customer expectations and market conditions.

How can an entrepreneur use market research to gain a competitive advantage?

An entrepreneur can use market research to analyze competitors, identify gaps in the market, and leverage insights to offer unique value propositions, improve product offerings, or introduce new services, like delivery options.