Divi Feature Update! Introducing Split Testing And Powerful Insights For The Visual Builder

Elegant Themes

10 Jan 201802:32

Summary

TLDRDivi Leeds introduces a powerful split testing system for the Divi Builder, enabling users to broadcast different page versions to visitors and determine the most effective designs for conversions. With the integration into the visual builder, users can now easily initiate split tests, customize content, and set goals for actions like click-throughs, lead generation, or sales. This update simplifies the process of making data-driven design decisions, enhancing user experience and boosting performance.

Takeaways

📈 Divi Leeds is a feature for split testing in the Divi Builder, allowing you to broadcast different versions of your pages to gauge effectiveness.
🛠️ It provides powerful stats and insights to help you determine which page elements, like colors or headlines, convert best.
🎨 You can test entirely different sections of content to see how they perform against each other in terms of clicks, sales, and engagement.
🌟 Divi Leeds has been integrated into the visual builder, making it more accessible and user-friendly.
🚀 Previously only available in the backend builder, Divi Leeds is now part of the latest software update.
🛑 Starting a split test is as simple as right-clicking on a module, row, or section and choosing the split test option.
🔄 The subject of your split test will be duplicated, allowing you to configure different content and design for each version.
🎯 You can set specific goals for your split tests, such as increasing clicks to a call to action, leads to a contact form, or sales in a shop module.
📊 Divi Leeds will display different variations to visitors and provide data on which version better achieves the specified goal.
🔑 Split testing is a valuable tool for making informed design and content decisions based on actual user interactions.
📚 The update to Divi Leeds and its integration into the visual builder interface is aimed at simplifying the process of testing and optimizing web pages.

Q & A

What is Divi Leads and what does it offer to users?
-Divi Leads is a robust split testing system for the Divi Builder. It allows users to broadcast different versions of their pages to various visitors to determine which versions are most effective at achieving their unique conversion goals. It provides powerful stats and insights to test different elements like colors, headlines, or content sections.
How has Divi Leads been integrated into the visual builder?
-Divi Leads has been brought to the visual builder, allowing users to track and manage split tests using a modern front-end interface. This integration makes it easier for users to start split testing directly from the visual building environment.
What was the previous state of Divi Leads before the update?
-Prior to the update, Divi Leads was only available in the backend builder, not in the visual builder.
How can users start a split test with Divi Leads?
-To start a split test, users can right-click on any module, row, or section and choose the split test option. This will duplicate the subject, allowing users to configure each version with different content and design.
What are some of the goals that can be set for a split test in Divi Leads?
-Users can set goals such as increasing clicks to a call to action module, increasing leads to a contact form module, or increasing sales to a shop module.
How does Divi Leads determine which version of a page is more effective?
-Divi Leads displays different subject variations to different visitors and tracks performance based on the specified goal, such as clicks, leads, or sales, to determine which version is better at conversion.
What benefits does split testing provide for website design and content?
-Split testing provides insights that allow users to make informed and effective decisions about the design and content on their pages, optimizing for better user engagement and conversion rates.
Is there a limit to the number of variations users can test with Divi Leads?
-The script does not specify a limit to the number of variations that can be tested. It implies that users can test multiple versions to find the most effective one.
How does the visual builder interface enhance the split testing process?
-The visual builder interface offers an intuitive and modern way to manage split tests, making it more accessible and user-friendly for users to set up and monitor their tests.
What can users expect in terms of updates and new features for Divi Leads?
-Users can expect ongoing updates and new features for Divi Leads, as the script mentions to check back for even more great Divi features in the coming weeks.
How does Divi Leads help in achieving more clicks, sales, and higher engagement?
-Divi Leads helps by allowing users to test different page versions to see which one performs better in terms of clicks, sales, and engagement, providing data-driven insights to optimize page performance.

Outlines

00:00

🛠️ Divi Leeds Split Testing Integration

Divi Leeds is introduced as a powerful split testing system for the Divi Builder, designed to help users broadcast different versions of their pages to various visitors. The goal is to determine which versions are most effective in achieving conversion goals through the use of statistical insights. Users can now conduct split tests directly from the visual builder interface, testing elements like colors, headlines, and content sections. The process involves right-clicking on a module, row, or section to initiate a split test, which then duplicates the subject for configuration with different content and design. Users can set goals such as increasing clicks on a call to action, leads through a contact form, or sales in a shop module. Divi Leeds will manage the distribution of different versions to visitors and track which performs best in meeting the specified goal. This feature aims to provide valuable insights for making informed design and content decisions on web pages.

Mindmap

Keywords

💡Split Testing

Split testing, also known as A/B testing, is a method of comparing two versions of a webpage to determine which performs better in terms of achieving a specific goal. In the context of the video, Divi Leeds is a robust split testing system for the Divi Builder, allowing users to broadcast different versions of their pages to different visitors to figure out which versions are most effective at converting unique goals. The script mentions testing different colors, headlines, or entirely different sections of content to see how each version performs.

💡Divi Builder

Divi Builder is a visual page builder that allows users to create and customize website designs without needing to write code. It is the platform on which Divi Leeds operates, enabling users to perform split testing. The video script highlights that Divi Leeds, a unique and powerful feature of Divi, was previously only available in the backend builder but has now been integrated into the visual builder for easier use.

💡Conversion

Conversion refers to the process of turning a visitor into a customer or achieving a desired outcome, such as a sale or a sign-up. In the video, the main theme revolves around using Divi Leeds to test different page versions to increase conversions, such as more clicks, more sales, or higher engagement. The script emphasizes the importance of conversion goals in split testing.

💡Stats and Insights

Stats and insights refer to the data and analytical information that helps in understanding the performance of different webpage versions. The video script mentions that Divi Leeds provides powerful stats and insights, allowing users to make informed decisions about the design and content on their pages based on the performance data collected during split testing.

💡Visual Building

Visual building is a process where users can design and build webpages using a visual interface, allowing for more intuitive and user-friendly design experiences. The script introduces Divi Leeds to the visual builder, indicating that users can now start tracking and managing split tests using a modern front-end interface, making the process more accessible.

💡Content

Content in the context of the video refers to the textual, visual, or interactive elements on a webpage that are subject to testing in split tests. The script discusses testing different sections of content to determine which versions are more effective in achieving conversion goals, such as increasing clicks or sales.

💡Design

Design pertains to the visual and aesthetic aspects of a webpage, including layout, color schemes, typography, and imagery. The video script mentions testing different colors and design elements as part of the split testing process with Divi Leeds to see which versions are more successful in engaging visitors and achieving conversion goals.

💡Call to Action (CTA)

A call to action (CTA) is a prompt on a webpage that encourages users to take a specific action, such as clicking a button or making a purchase. In the script, increasing clicks to a CTA module is given as an example of a goal that users might set when configuring a split test with Divi Leeds.

💡Contact Form Module

A contact form module is a component of a webpage that allows visitors to send messages or inquiries to the site owner. The script mentions increasing leads to a contact form module as a goal for split testing, indicating that users can use Divi Leeds to test different versions of their contact forms to attract more leads.

💡Shop Module

A shop module is a feature on an e-commerce website that allows for the display and sale of products. The video script uses increasing sales to a shop module as an example of a conversion goal that can be tested using Divi Leeds, showing how split testing can be applied to improve e-commerce performance.

💡User Interface (UI)

User interface (UI) refers to the space where interactions between users and a digital product occur, including the design of the layout, buttons, and other interactive elements. The script praises the intuitive visual builder interface and the new Divi Leeds integration, suggesting that the UI has been designed to be user-friendly and facilitate the split testing process.

Highlights

Divi Leeds is a robust split testing system for the Divi Builder.

It allows broadcasting different versions of pages to different visitors.

The system helps to determine the most effective versions for conversion.

Features include testing different colors, headlines, or content sections.

Divi Leeds provides powerful stats and insights for decision-making.

It has been integrated into the visual building interface for easier use.

Divi Leeds was previously only available in the backend builder.

The feature aims to bring the best of Divi to the latest software.

Starting a split test is simple with the right-click option.

Users can configure each version with different content and design.

Goals can be set to increase clicks, leads, or sales.

Divi Leeds manages the display of variations to different visitors.

It provides insights on which version better achieves the specified goal.

Split testing offers valuable design and content decision-making tools.

The update makes it easier to test pages with the visual builder interface.

The integration of Divi Leeds is expected to enhance user experience.

More Divi features are promised in upcoming updates.