"Is AMD (Radeon) Actually Screwed?" ft. Steve of Hardware Unboxed

Summary

In this video, tech experts discuss the challenges AMD faces in the GPU market, particularly in pricing and strategy. They compare AMD's performance to competitors like Intel and Nvidia, highlighting issues with execution and pricing drops. The conversation touches on AMD's need for a high-end product and better RT performance, and critiques the company's approach to product launches. Overall, the sentiment is that AMD's Radeon division struggles to compete effectively, and they must improve their pricing strategy and execution to stay relevant.

Takeaways

• 🚀 The discussion revolves around the state of AMD's GPU market position, particularly in comparison to competitors like Intel and Nvidia.
• 💰 There's a consensus that AMD's initial pricing strategy for the 7900 XT was disappointingly high, causing a negative reception that was mitigated only after a significant price drop.
• 🔄 AMD seems to have a pattern of launching products at a high price and then quickly adjusting downwards, which raises questions about their strategic approach to market positioning.
• 🤔 The conversation suggests that AMD's internal decision-making may lack a critical voice to challenge initial pricing and strategy, leading to suboptimal market outcomes.
• 🛠️ The speakers believe that AMD needs to improve across the board, including performance, pricing, features, and innovation to stay competitive in the GPU market.
• 💡 There's a debate about whether AMD needs a 'halo' product to compete at the high end of the market, similar to Nvidia's flagship products.
• 🔄 The script mentions the rapid drop in price for AMD's 7600 XT, highlighting the company's tendency to adjust prices in response to market feedback.
• 🤝 The discussion touches on AMD's partnership with XFX and the potential for branding strategies involving AI to revitalize their product lineup.
• 📉 The speakers express concern about AMD's ability to remain relevant in the market, especially as they face pressure from both high-end competitors like Nvidia and emerging competition in the lower-end segment from Intel.
• 🏆 There's an acknowledgment that while AMD's architecture is good, the execution, particularly in terms of pricing and market strategy, has been less than ideal.
• 🔮 Looking forward, the conversation suggests that AMD's future success may hinge on their ability to learn from past mistakes and adjust their strategies for the next generation of GPUs.

Q & A

What is the main topic of the video series discussed in the script?

The main topic is evaluating the state of various tech companies, specifically focusing on whether companies like Intel, AMD, and Nvidia are facing significant challenges or not, particularly in the context of GPU and CPU markets.

What is the Tower 300 PC case mentioned for?

The Tower 300 is a PC case designed to showcase the computer build with angled tempered glass windows and a unique mounting stand. It features a layout that optimizes ventilation for GPUs and CPUs, including liquid coolers, and has a quick-access cooling system for maintenance.

What is the general sentiment expressed about AMD's GPU strategy in the script?

The sentiment expressed is one of disappointment with AMD's execution on their GPU strategy. The discussion suggests that AMD's product launches and pricing strategies have not been well-received, leading to confusion and a lack of competitiveness in the market.

What is the '7900 XT' mentioned in the script, and what was the issue with its launch price?

The '7900 XT' refers to a high-end graphics card from AMD. The issue with its launch was the initial pricing at $900, which was seen as too high and not competitive, leading to a quick price drop that confused consumers and reviewers.

What does the script suggest about AMD's approach to product pricing?

The script suggests that AMD's approach to product pricing has been inconsistent and reactive rather than strategic. They seem to launch products at high prices and then quickly reduce them, which can be seen as a lack of confidence in the initial pricing strategy.

What is the significance of the term 'Halo product' in the context of the script?

A 'Halo product' refers to a flagship or top-tier product that serves as a showcase for a company's capabilities and innovation. The script discusses whether AMD needs a Halo product to compete effectively with Nvidia's high-end offerings.

What is the discussion about AI in the script related to?

The discussion about AI in the script is related to the potential for AI technology to be integrated into AMD's products, as well as the humorous suggestion of branding products with 'AI' to create a full AI-branded PC setup.

What is the script's view on the importance of ray tracing for AMD's GPUs?

The script suggests that while ray tracing is important and is being pushed by competitors like Nvidia, it may not be a significant concern for AMD in the immediate future. However, it could become a more pressing issue if competitors improve their ray tracing performance in future generations.

What is the script's perspective on AMD's current situation with their Radeon division?

The script implies that AMD's Radeon division is facing challenges and may be considered 'screwed' in the current market context. It suggests that AMD needs to improve across the board, from performance and pricing to innovation and market relevance.

What feedback does the script suggest for AMD to improve their GPU strategy?

The script suggests that AMD needs to be better at everything, from performance and pricing to innovation. It implies that AMD should have a more realistic and strategic approach to product launches and pricing to better compete in the market.

What is the script's final assessment of AMD's current state in the GPU market?

The script concludes that AMD is currently facing challenges in the GPU market, particularly with their Radeon gaming GPUs. It suggests that AMD may need to reassess their strategy and make significant improvements to remain competitive.

Outlines

00:00

🚀 Launch Strategy and Pricing Concerns

The first paragraph discusses the challenges faced by AMD in launching their products, particularly the 7900 XT, and the subsequent price adjustments that have caused confusion in the market. The conversation highlights the company's struggle to compete with Intel and Nvidia, both in terms of pricing and product positioning. The speakers also touch upon AMD's allocation of resources to the more profitable CPU market, which might be affecting their GPU strategy. The paragraph ends with a critique of AMD's execution, suggesting that they could have launched their products at more competitive prices from the start, potentially leading to better market reception.

05:00

🏆 The Quest for High-End Dominance

In the second paragraph, the discussion shifts towards the high-end GPU market, where Nvidia's 490 is compared with AMD's 700 XTX. The speakers ponder whether AMD needs a 'halo' product to compete directly with Nvidia's flagship offerings. They also consider the importance of AI in the development of future GPUs and the need for AMD to maintain relevance across different market tiers. The conversation reflects on AMD's historical product strategy and the potential implications of not having a top-tier product to compete with the latest offerings from rivals.

10:00

💡 Reflections on AMD's GPU Strategy

The third paragraph delves into AMD's broader GPU strategy, with a focus on pricing and performance. The speakers critique AMD's approach to product launches and pricing, suggesting that the company often seems to 'hope' for success rather than strategize effectively. They discuss the importance of setting realistic prices and the potential impact of AMD's supply chain decisions on their ability to compete. The paragraph also touches on the company's need to innovate and improve across all aspects of their product offerings to stay competitive in the market.

15:01

🔮 Future Prospects and the Role of AI

The final paragraph wraps up the discussion by considering AMD's future in the GPU market, the potential for a 'Ryzen moment' in GPUs, and the role of AI in product development. The speakers acknowledge the constraints faced by AMD, particularly in supply and the pressure to sell high-margin products. They also speculate on the possibility of AMD leveraging AI to improve their product offerings and the importance of staying relevant in a competitive market. The conversation concludes with a humorous note on the challenges of promoting AMD products in the current market landscape.

Keywords

💡7900 XT

The 7900 XT refers to a hypothetical high-end graphics processing unit (GPU) discussed in the script. It is used to illustrate AMD's product pricing strategy and the potential market response to such a product. In the script, there's a discussion about how the hypothetical launch of the 7900 XT at $900 would have been disappointing, indicating the importance of competitive pricing in the GPU market.

💡AMD

AMD, or Advanced Micro Devices, is a major semiconductor company that produces CPUs and GPUs. The script discusses AMD's position in the GPU market, its competition with Nvidia and Intel, and the challenges it faces in terms of pricing and product execution. AMD's strategy and product launches, such as the 7100 XT, are central to the video's theme of evaluating the company's current state and future prospects.

💡Nvidia

Nvidia is a leading technology company known for its graphics cards and AI technologies. The script mentions Nvidia in the context of competition in the GPU market, highlighting its flagship products and the pressure it puts on AMD to perform. The discussion around Nvidia's RTX 480 at $1,200 contrasts with AMD's pricing strategy, emphasizing the market dynamics between the two companies.

💡GPU

A GPU, or Graphics Processing Unit, is a specialized electronic circuit designed to rapidly manipulate and alter memory to accelerate the creation of images in a frame buffer intended for output to a display. The script focuses on the state of AMD's GPU division, discussing product launches, pricing, and competition with other industry leaders like Nvidia and Intel.

💡Pricing Strategy

Pricing strategy refers to the method a company uses to determine the price of its products. In the script, the discussion revolves around AMD's pricing strategy for its GPUs, particularly the initial high price point of the 7100 XT and subsequent price drop, which is seen as a misstep in execution that affected consumer perception and market reception.

💡RTX

RTX is a brand used by Nvidia for its graphics cards that support real-time ray tracing, a rendering technique in 3D computer graphics that simulates realistic lighting. The script mentions RTX in the context of comparing AMD's and Nvidia's capabilities in ray tracing, which is an important feature for modern gaming GPUs.

💡Ray Tracing

Ray tracing is a computer graphics technique that simulates realistic lighting by tracing the path of light rays as they interact with objects in a scene. The script discusses the importance of ray tracing in the development of GPUs, particularly how Intel has shown competitive performance in this area, which could pose a challenge for AMD.

💡RDNA 3

RDNA 3 refers to the third generation of AMD's RDNA graphics architecture, which is used in their GPUs. The script speculates about the potential of RDNA 3 and whether AMD's future GPU lineup will be well-received, especially considering the need for a halo product to compete at the high end of the market.

💡Halo Product

A halo product is a product that is designed to create a positive perception of a brand or company, often showcasing the best of what the company has to offer. In the script, the discussion about AMD's need for a halo product like the 7900 XTX with AI highlights the importance of having a flagship product that can compete with Nvidia's high-end offerings.

💡AI

AI, or artificial intelligence, is the simulation of human intelligence in machines. The script humorously suggests that AMD could leverage AI in their product naming and features, such as AI SSDs and AI memory sticks, to build a branded AI ecosystem. This reflects the growing importance of AI in technology and its potential application in various aspects of product development.

💡Supply Chain

The supply chain refers to the network of organizations, people, activities, information, and resources involved in manufacturing and delivering a product or service. The script touches on the challenges AMD faces with its supply chain, particularly the allocation of resources to high-margin products like CPUs, which can affect the pricing and availability of their GPUs.

Highlights

Discussion on the pricing strategy of AMD's 7900 XT and its initial disappointing launch price of $900.

AMD's quick price drop of the 7900 XT to $700, which makes more sense in the market.

The comparison between AMD's GPU performance and Intel's surprisingly competitive performance in ray tracing, particularly in Cyberpunk.

AMD's allocation of TSMC supply to their more profitable CPU products, affecting their GPU pricing and availability.

The suggestion that AMD might have benefited from launching their GPUs at a lower price point to begin with.

The importance of AMD having a 'halo' product to compete at the high end of the market with Nvidia's flagship products.

Speculation on whether AMD needs a product stack that is at least as advanced as RDNA3 to stay relevant in the market.

Concerns about AMD's ability to compete with Nvidia's RT performance and the potential impact on future generations of GPUs.

The idea that AMD's GPUs might be considered 'second class citizens' due to supply constraints and prioritization of CPU and AI products.

The potential strategy of selling last-generation GPUs as the low end while focusing on flagship products for the high end.

The impact of AMD's pricing strategy on consumer perception and the tech press's reception of their products.

The comparison of AMD's GPU situation with Ryzen's past struggles and eventual success through competitive pricing.

The role of AI in the future of GPUs and the potential for AMD to leverage AI technology in their products.

The challenges faced by AMD's Radeon division in maintaining relevance in a competitive market.

The overall assessment that AMD's GPUs, particularly in the gaming sector, may currently be in a challenging position.

The importance of realistic pricing for AMD's products and the need for a comprehensive strategy to improve their market position.

Transcripts

they seem to Just Launch products and go

it would be so nice if we could sell the

7900 XT for $900 and they're like yes

that would be great let's try it yeah on

R tracing stuff this is something we're

talking about where in sorry Tim come

over here we're talking

about Tim's going yeah change the

editorial Direction quick I don't know

if it's a strategy or if it's just like

the the same up repeatedly I think

it's that but

The Singularity has formed and the

Steves have collided I'm joined by Steve

from hard run box so first of all thanks

Steve thank thanks Steve thanks Steve

told you that right we did it right this

time and I'm going to wait for that

thing to pass we call them planes in

Australia you have planes planes well

that's what we call them that's what we

call them

yes it's weird I know topic today we

have a a video series that's been going

on for years with Gordon maun currently

at PC World and that video series is

called is Intel actually

screwed and you know I was thinking

about it and it's just not fair to only

talk about if intel is actually screwed

we need to also talk about if AMD is

actually screwed and probably Nvidia so

uh Steve first of all congratulations

you're the is AMD actually screwed

co-host I'm I'm I'm happy to be he happy

to be the co-host for the this new

series it's an exciting time yeah we

look forward to the chaos in the

comments so the the topic is going to be

on gpus We Know CPU side they're pretty

strong right now uh so I you know I

think the first question just broadly

how do you feel about where AMD is for

GPU is right now theyve got Intel to

worry about they've got Nvidia to worry

about they're kind of getting pinched

from the high-end from Nvidia Intel's

applying some pressure in the we'll call

it the the modern lowend you know what

do you think is is AMD screwed before

that this video is brought to you by

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you can learn more at the link in the

description below well my feelings to

sort of summarize them very quickly is

disappointed I would say that's R3 like

maybe sound harsh like cuz it is quite a

good architecture it does work quite

well it is competitive but I just think

the way they've executed on it what

we've ultimately got at least from a

reviewer's perspective like if we look

at the day one reviews has just been

disappointing yeah uh yeah 7100 XT comes

to mind $900 I think you and I had very

similar opinions about that launch price

just I know disappointing execution

there not a bad product by any means I

think it got down to about $700 us at

one now now it makes a lot more sense I

you know that's confusing to me though

about AMD strategy I don't know if it's

a strategy or if it's just like the the

same up repeatedly I think it's

that but but it seems it really feels

like they kind of they launch something

and then they panic and drop the price

sometimes kind of fast in the instance

of 7

7600 um last year they they dropped the

price so fast that it was actually one

day before the review embargo that's

yeah $30 off yeah yeah and so you that

it's

like I I don't I guess I don't get it

where well there's a few things going on

right because there's the tsmc supply so

you know

they're allocating to Epic CPU serice

CPU where they make a lot more money I

think the cheapest one there for the

mainstream Parts is about

$11,000 which is 700 XTX money but I

think it's 4 70 square mm uh better

margin uh ccds so it's yeah way better

margins there probably higher yield so

there's that juggling act there which

you can sort of say okay well they can't

just sell cheap radio on gpus because

they've got to work out that W

relocation but then on the other side of

it you end up getting to $700 anyway so

it wasn't like that wasn't a thing they

couldn't do like they're not sitting

here here saying it has to be $900 like

we can't do it any cheaper than that

because of w for relocation how it all

works out but they're doing the thing

anyway like I think it was a month after

launch it was down about that price so

they might as well just start there yeah

Som XD dropped super fast that's the

execution side of things that's

frustrating cuz they they could have

just done that they would have got rave

reviews and I think the rdna 3 roll out

would have just been much better

received and gone a whole lot better so

that's definitely as can't remember

exactly how you worded it but a stuff up

on their end they continue the the

show they continue to do that's another

way to phrase it yeah what so what about

the high end right like nvidia's got the

490 it's their Flagship amd's Flagship

is a 700 XTX but they at least for this

generation and the rumors are we'll see

the rumors are Next Generation uh

they're kind of backing off that super

high-end direct head-to-head with

nvidia's product does AMD need a Halo

product or so I guess if we look

historically right like the

580 that for a period was kind of their

highest end at least for that family and

they had nothing not the the $600 price

range or whatever except for whatever

old might have been around yeah uh

whatever Fury was doing at the time so

do do they need a 40 a 90

equivalent I'm not I'm not firm on this

one I think they do I think they do CU

you need the whole lineup and even now

they're well you say they've got the

7800 XTX which is a competitive part and

it's pretty well priced but it is a

performance tier below so I think you do

need that sort of Halo product that

compete at the top end think about the

AI there's so much AI that can go into

that yes AI yes yes you need the ai ai

is it's what we need I I think if they

had have just gone with the 7900 XTX

because you need all the x's and then

the AI at the end maybe I agree that

would get them a tier up I think we

should just replace the X's with AI I

don't know I can you do that though you

need a lot of x's I think that's been

proven well if you partner with XFX you

still get the X's I think it's actually

plural it's X true that's true so you

get the XFX 8900 AI T AI yes good point

yeah yep and then you can get an AI SSD

an AI memory stick an aii motherboard

the other day seen there's nothing I

haven't seen that oh maybe liquid cooler

I saw an AI okay we're getting close so

I think you can build a full AI branded

PC so maybe there's hope for amd's radi

on division but no seriously I I I think

the answer is they do need a product

stack that at least is at least rna3 I

think you do need to be relevant at most

points in the

market you know the 57 Parts like the

5700 XT did quite well I mean some

perhaps driver issues aside uh that

product did manage to perform well uh

sort of to the mid-range and then the

lower end offerings were probably a bit

but it's really tough to be relevant

when you compete for half of a product

stack yeah so what about on R tracing

stuff this is something we're talking

about where in sorry one Tim come over

here we're talking

about Tim's

going change the editorial Direction

quick

so for uh for rate tracing uh Intel has

been really bizarrely competitive in

some ways at least compared to AMD so

like cyberpunk to the best of my memory

last time we looked at it I think kind

of price for price they

were they were oddly enough uh okay at

cyberpunk RT as compared to AMD that we

like reran all the tests to make sure

you know it came back the same way so

it's architecturally they're doing

something different that seems to

benefit them you know

how how important do we think that is

cuz nvidia's been pushing RT forever and

I I think you and I both for the longest

time were like raster is what we're

going to keep focusing on and you slowly

add some RT but you is that something

that should be not from a consumer

purchasing perspective but from amd's

perspective is that something they need

to be worried about about you know RT

Partnerships with Nvidia and then

Intel's competitive the RT performance

every generation becomes more of a

concern so I think if what you're saying

is we get you know a few more

Generations down the track cuz my

opinion right now is RT for an AR

a770 personally don't think it's super

relevant but what you're saying is

technically true it does it better um if

you're happy with very low FPS gaming

it's very low resol sols with probably

other qualities upale it sure AI

upscaling get that in there so y some

some AI upscaling you can do that uh so

not I don't think yeah I don't think

it's a great concern now for AMD or the

people buying their cards we're focusing

more on AMD here but if we get a few

more Generations down the track and

Intel's performance you know gets

further and further along and becomes

more just from entry levels and more

mid-range and hopefully one day towards

the high end and if they uh considerably

better at R Racing which will be well a

considerably more important feature by

then then yeah that's definitely a huge

problem for AMD so they've got well

amd's always got their work cut out for

them especially the radon division don't

they so yeah another growing concern

there for for the radon group what um

what do you think if you have to boil it

down in as reductive a way as possible

if we want to provide the least useful

feedback for

AMD uh what do you think think their

biggest problem is on the GPU side least

you yeah so the biggest picture broadest

stroke least specific criticism so you

want me to just be like be better yeah

let's just you know kind of like how

they talk to the Press about we're good

at this yeah what what do they need to

what do they need to improve everything

we want more performance better prices

more features better Innovation do all

the things uh yeah

I think that's the kind of feedback that

they're they're missing you know there's

not enough people internally saying we

should be better at everything well look

we've tried to give them uh sort of

serious honest uh I dare say

professional feedback um of things like

we talked about earlier like work out a

realistic price for a product uh sort of

they seem to Just Launch products and go

it would be so nice if we could sell the

77900 XT for $900 and they're like yes

that would be great let's try

and there's just like no one sort of go

uh I have some problems with that that's

going to not fly it's not going to go

well they just seem to Hope and send it

is that the impression you get that is

the impression I get one of the most

common comments I've seen uh about AMD

in this on the pricing front from just

users in the comment section has been

AMD can't win on the strategy of $50

cheaper than Nvidia yeah and $50 is one

of the better disc

yeah so so do you think is it sufficient

if AMD fixes their pricing strategy you

know to reenter the discussion more is

it if I think on my side so like the

7900 XT is a great example where uh a

couple months ago when we Revisited it

it was like 700 bucks or something yeah

which is which in November was actually

amazing it was before the Super Series

and um that was good I I don't know if

like if we can expect them to launch at

that kind of pricing or not but do you

think let's just pretend they could yeah

right if if they could is that enough

to by more by a larger volume of people

be actually considered yeah I honestly

think that's it's that simple I really

do because again if you and I had have

reviewed the 1700 XT at launch for $700

and maybe Dro you know the XTX down

closer to 900 and whatever makes sense

you know the rest I think you called it

a plane earlier plane yes that's right

isn't it

Tim sort of he's sh he's confused now

he's just shaking his head and all right

I think he's agreeing now so we'll wait

for the plane to go past what was I

saying yes so 7900 XT at the $700 out

launch well I don't want to sort of talk

ourselves up but I think if it have

launched at $700 and I'm not just

talking about you and I in a bubble but

the whole Tech press across the globe I

think the reviews would have been much

more positive we would have been

recommending it this is a great product

um you know the S the RTX 480 at $1,200

would have looked a bit foolish yeah get

the 7800 XT but that wasn't the

messaging the thumbnails I think we were

chucking it in a dumpster and and I had

like

$900 something like meh or LOL or

something like it was bad yeah I don't

remember what hours were was but it was

it was also pretty critical I remember

filming it in the rain in Taiwan that's

what I remember this is like my mood

yeah yeah so okay so maybe if they

adjust the pricing they can kind of get

it back on track so it's not just the

$50 discount Tim and I always say it's

the ryzen strategy right cuz risen was

not competitive for a long time like the

gaming performance was almost borderline

embarrassing at times productivity was

always quite good so that was a you know

a strong selling point and power

consumption was Al always reasonable but

you could sell them the gaming

performance cuz they were Dirt Cheap

yeah zen zen one had some hit and miss

moments depending on the CPU y Zen well

the 2000 series from what I remember I

think that was 2700 was competing with

at the at the best Ral it was the 8700k

I think a little after maybe I'm service

October or something yeah yeah gaming

was still pretty rough on AMD there but

again the pricing was crazy so it was

hard to pass up and a lot of people

didn't which is why they sold so well

and again I think a 700 XT at launch

$700 ever it's still a sort of a

disappointing price point for that

particular product but you know plenty

of AR and so can they can they repeat a

a rise in moment for gpus yeah like

there was a lot there like the chiplet

strategy was big for ryzen coupling it

with Enterprise I think to your point

earlier is huge cuz they're all

basically the same

silicon uh so can that replay I mean it

could uh I don't think it will because

there is you know the Enterprise stuff

like yeah there's no point selling that

silicon as a dirt cheap radon product

when you can sell it for an expensive

service CPU and that's the whole

industry right now right like nvidia's

just worked out how to do that with gpus

to an extreme degree so AMD wants in on

that and you shareholder pressure and

all that sort of stuff so there's no way

they letting them sell big huge you know

dieses for next to nothing as much as

I'd like that to happen and I'm sure all

audience would as well yeah I think so

definitely supply seems like a big

constraint for them y ship Supply so I'm

it's gotten that crazy and it's so dire

now in the gaming GPU industry that

maybe

selling and I don't want to put that out

there as I'm encouraging this but also I

don't know if it would be the worst

solution is having the CPUs or the

server stuff the AI stuff on the latest

node and selling the gaming stuff we're

second class citizens let's just admit

it now like we we just are right it's

true it's come to that so you mentioned

the 580 that was sort of that situation

right um I think if people could get a

reasonable GPU at a reasonable price

there's obviously going to be that

period which we're going through anyway

where there's just no improvement

because the previous nodes don't compete

with the current nodes we're kind of

seeing that with Nvidia where they they

are at least from my observation it

feels like they're selling the last

generation for longer or the 30 series

maybe it was just over purchasing but

like they've sold it so late into the

life of the 40 series yeah that I almost

wonder if the strategy is going to be

let's take the last generation make that

the low end and then maybe we just have

some Flagship two products it's a hard

pill to swallow but I I I've got no

better solution to you know obviously I

I don't want to be seen to him be

encouraging those sort of things but

also being realistic and understanding

what's going on I I so to be clear

you're you're saying you're encouraging

those S things yes um I just wanted to

clarify that I'm all for AI G oh AI is

great I love my favorite I I personally

I love sitting you know like the 2our

Keynotes where they just talk about AI

I'm trying not to laugh the whole time

while you do this and I just why would

you laugh this is very serious yeah know

it's my favorite I love watching two

hours of AI and Night Market discussion

it would have been much more

entertaining for our audience uh we

could have added you to the mix if we

had have just live streamed Tim and I

talking about it and throw you in there

that's that's a great comedy show I

think that would have been great yeah

our biggest complaint was they didn't

give us enough memes but they also

didn't give us enough information yeah

yeah yeah so we're kind of stuck in the

middle so we're making up our own the

whole way through it was a lot of fun so

to try and answer the

question is

AMD parenthesis gpus uh are they

actually

screwed right

now yeah I think so I think the answer

is yes

uh it's a tough one to answer because

there's there's so much to it uh but the

I guess not so much AMD gpus but the

radon gaming gpus and it's sort of a

similar thing with GeForce right like it

must be frustrating being a GeForce

employee like you're you're you're

employed to promote these products and

and get excited about them that must be

a pretty tough job right now because of

that twetter yes so that which chance be

named but we should yeah no more yeah

quota yeah I think actually uh every

time we say those two letters uh I think

a company gets its AI wns said it all

right okay so that's going to wrap it up

so uh obviously this is an extremely

wellth thought out and serious

discussion and you should take

everything we've said with uh the the

highest import and Trust uh but

generally speaking

I I think this the answer here is we'll

need to check back and see how they do

with the Next Generation uh but

otherwise in the short term perhaps at

least a little bit screwed depending on

what you're looking at is that enough

qualifiers have I protected us from

Reddit uh no no I don't think that's

possible even with all of the AI I said

it all right well until the next

Singularity forms thank you for joining

me and that'll be it check their Channel

hardw run boxed for video I'm going to

be joining them for and that's it for

this one see you guys