From Individual Action to Collective Power | Boaz Paldi | Keynote x ChangeNOW2024

Summary

Le discours met en avant l'urgence climatique à travers la campagne 'Weather Kids', qui implique les enfants pour parler du climat de 2050. Basé sur des données scientifiques, le message est clair : l'action climatique est une question générationnelle. Le chef de la création de l'UNDP, Boaz Paldi, insiste sur la nécessité d'agir pour un monde meilleur, soulignant que les solutions existent et que nous devons garder le rêve d'une augmentation de 1,5 degré vivable. Le public est invité à signer une promesse d'action climatique sur weatherkids.org pour soutenir les enfants et la prochaine génération.

Takeaways

• 🌟 Le discours introduit Boaz Paldi, le directeur créatif de la campagne à grande échelle de l'UNDP, soulignant le rôle crucial de l'organisation dans la réalisation des Objectifs de développement durable.
• 📽️ Le lancement de la campagne 'Weather Kids' le 21 mars dans plus de 85 pays, avec des films réalisés dans plus de 30 pays et dans des langues locales.
• 🌡️ La météo est devenue un sujet d'actualité, avec des événements météorologiques extrêmes de plus en plus fréquents et destructeurs.
• 👦 L'accent mis sur la perspective des enfants sur le climat de 2050, en utilisant des données scientifiques pour prédire les conditions futures si aucune action climatique n'est entreprise.
• 🌍 L'urgence climatique est présentée comme un enjeu générationnel, mettant en lumière l'impact que les choix actuels auront sur les enfants et la prochaine génération.
• 🌱 L'appel à l'action positive, soulignant que les solutions existent et que nous avons le pouvoir de changer les choses pour le mieux.
• 🔗 L'importance des partenariats pour la diffusion de la campagne, incluant des entreprises de jeux, d'IA, de relations publiques et de médias.
• 🌐 L'utilisation de la technologie, telle que la traduction automatique IA, pour élargir la portée de la campagne à un public international.
• 🌡️ La campagne vise à changer la perception de la météo, transformant un sujet de conversation anodin en un sujet d'actualité urgente et personnel.
• 📉 L'objectif de la campagne est de garder le rêve d'une augmentation de 1,5 degré vivable, en soulignant que les pays sont désormais engagés à atteindre cet objectif.
• 🤝 L'invitation à chaque individu à s'engager dans des actions concrètes contre le changement climatique, en signant un engagement sur weatherkids.org et en utilisant les ressources fournies pour agir.

Q & A

Qui est le premier orateur clé de la conférence mentionné dans le script?

Le premier orateur clé mentionné est Boaz Paldi, le directeur créatif de l'UNDP.

Quel rôle joue l'UNDP dans la réalisation des Objectifs de développement durable?

L'UNDP joue un rôle crucial pour savoir si nous pouvons atteindre les Objectifs de développement durable.

Quel est le rapport court mentionné dans le script, et quel est son sujet principal?

Le rapport court mentionné est un rapport météo spécial de WEA, qui traite des conséquences du changement climatique sur l'avenir.

Quelle est la prévision météo pour l'an 2050 présentée dans le rapport?

La prévision météo pour 2050 indique que les vagues de chaleur affecteront 94% des enfants, les inondations coûteront presque 6 trillions de dollars aux contribuables, et les tempêtes détruiront les cultures.

Quel est le message principal du rapport météo spécial?

Le message principal est que le changement climatique n'est pas un problème pour nous, mais une question générationnelle qui affectera les enfants et les futurs adultes.

Quelle campagne a été lancée par l'orateur et dans combien de pays?

La campagne 'Weather Kids' a été lancée dans plus de 85 pays avec des films créés dans plus de 30 pays à travers le monde.

Quels sont les partenaires clés de la campagne 'Weather Kids'?

Les partenaires clés incluent CNN International, Enzo (qui place des publicités dans les jeux), Haen (une entreprise de leader en intelligence artificielle), et l'ICCO (International Trade Body for PR companies).

Quel est l'objectif de la campagne 'Weather Kids'?

L'objectif de la campagne est d'inspirer l'action et d'autoriser les gens à comprendre qu'ils ont le pouvoir de changer le monde pour les générations futures.

Quelle est l'importance de la température de 1,5 degré dans le cadre de l'Accord de Paris?

La température de 1,5 degré est un objectif clé de l'Accord de Paris, visant à limiter le réchauffement climatique pour éviter les conséquences les plus graves du changement climatique.

Quel est le site web où les gens peuvent s'engager à prendre des mesures climatiques?

Les gens sont invités à visiter weatherkids.org pour signer une promesse d'action climatique au nom des enfants de leur vie ou de la prochaine génération.

Quel est le message final传达 par l'orateur dans le script?

Le message final est qu'il est de notre responsabilité de trouver les bonnes solutions et de travailler ensemble pour agir contre le changement climatique, non pour nous-mêmes mais pour les générations futures.

Outlines

00:00

🌍 Présentation de Boaz Paldi et campagne 'Weather Kids'

Le script introduit Boaz Paldi, le responsable créatif au sein du PNUD, qui dirige de grandes campagnes et joue un rôle clé dans la réalisation des Objectifs de développement durable. Il est suivi d'un rapport de 'WEA' présentant les conséquences dramatiques du changement climatique sur les enfants et l'agriculture d'ici 2050. La campagne 'Weather Kids', lancée dans 85 pays, vise à sensibiliser en utilisant des films réalisés par des enfants, traduits dans plus de 30 langues et diffusés largement à travers les médias, y compris CNN International. Le but est de dépasser la simple conversation sur le temps pour aborder l'urgence climatique.

05:01

🌱 L'urgence climatique : un enjeu générationnel

Le discours met en évidence que l'urgence climatique est un problème générationnel qui touchera surtout les enfants d'aujourd'hui. L'orateur insiste sur la nécessité d'agir pour éviter les conséquences les plus graves de la catastrophe climatique. Il souligne que la campagne 'Weather Kids' vise à inspirer l'action et à donner aux gens le pouvoir de changer les choses, en gardant le rêve d'une augmentation de 1,5 degré Celsius. Il appelle à inclure tout le monde dans la lutte contre le changement climatique, en utilisant des outils de communication et de technologie pour sensibiliser et motiver à l'action.

10:03

🔗 Partenariats et actions concrètes pour l'environnement

La partie finale du script décrit les efforts déployés pour atteindre un large public avec la campagne 'Weather Kids', en établissant des partenariats avec divers acteurs tels que des entreprises de jeux, des agences de publicité et des organisations internationales. L'utilisation de la traduction automatisée avec l'intelligence artificielle permet d'étendre la portée du message. L'orateur invite les gens à signer un engagement sur weatherkids.org pour prendre des mesures d'urgence climatique au nom des enfants et de la génération future, offrant des ressources concrètes pour l'action climatique. Il conclut en rappelant que la responsabilité de trouver des solutions et d'agir pour la prochaine génération incombe à l'humanité.

Keywords

💡Mobilisation

La mobilisation fait référence à l'acte de rassembler et d'engager des personnes ou des ressources pour atteindre un objectif commun. Dans le contexte de cette vidéo, cela implique l'implication de diverses parties prenantes pour lutter contre l'urgence climatique. L'orateur mentionne la mobilisation à grande échelle, soulignant l'ampleur et l'urgence de l'action nécessaire.

💡Sustainable Development Goals (SDGs)

Les Objectifs de développement durable sont un ensemble de 17 objectifs globaux adoptés par les Nations Unies pour promouvoir le développement durable. Ils sont mentionnés ici pour souligner l'importance de la coopération internationale et de l'action collective pour résoudre les défis mondiaux, dont le changement climatique.

💡Campagnes

Les campagnes dans ce contexte sont des efforts coordonnés visant à sensibiliser et à impliquer le public sur des questions importantes. L'orateur mentionne qu'il dirige de grandes campagnes, ce qui montre l'importance de la communication et de l'éducation pour inspirer l'action face au changement climatique.

💡Émergence des enfants

L'émergence des enfants est un concept clé de la vidéo, où les jeunes parlent de l'avenir qu'ils attendent en raison du changement climatique. Cela reflète la générationnelle de l'enjeu climatique et l'impact que les décisions actuelles auront sur leur vie à l'âge adulte.

💡Catastrophe

La catastrophe est utilisée pour décrire les conséquences potentiellement désastreuses du changement climatique si aucune action n'est entreprise. Cela met en évidence l'urgence et la gravité de la situation, et incite à l'action.

💡Énergie propre

L'énergie propre est une source d'énergie renouvelable et moins émettrice de carbone par rapport aux énergies fossiles. La vidéo mentionne le passage des énergies propres de l'Est à l'Ouest, montrant la progression mondiale vers des sources d'énergie plus durables et moins polluantes.

💡Accord de Paris

L'Accord de Paris est un accord international sur le climat conclu en 2015, qui vise à limiter le réchauffement climatique. Il est cité ici pour souligner les progrès réalisés et les objectifs à atteindre pour protéger l'avenir de la planète.

💡1,5 degrés

Le 1,5 degrés fait référence à l'objectif d'augmentation de la température globale de moins de 1,5 degré Celsius par rapport aux niveaux préindustriels, tel que recommandé par le Groupe d'experts intergouvernemental sur l'évolution du climat (GIEC). C'est un objectif clé pour éviter les pires impacts du changement climatique.

💡Partenariats

Les partenariats sont essentiels pour la mobilisation des ressources et des efforts nécessaires à la lutte contre le changement climatique. La vidéo souligne l'importance de collaborer avec divers partenaires, tels que les médias, les entreprises et les organisations internationales, pour élargir l'impact des campagnes.

💡Engagement

L'engagement est le processus par lequel les individus ou les groupes s'impliquent activement dans une cause. La vidéo encourage l'engagement des personnes à prendre des mesures concrètes pour lutter contre le changement climatique, en signant un engagement et en prenant des actions spécifiques.

Highlights

Introduction of Boaz Paldi, Chief Creative Officer at UNDP, who is launching a campaign on mobilization at scale.

The Weather Kids campaign was launched in over 85 countries, highlighting the impact of climate change on future generations.

The campaign utilized films created by children in more than 30 countries, emphasizing the urgency of climate action.

Weather forecasts were taken over by the Weather Kids campaign, integrating their messages into both private and state-owned TV broadcasts.

CNN International aired a 22-minute segment featuring the Weather Kids campaign, showcasing its global reach.

The campaign's success is evident from its reception in countries ranging from Somalia to Argentina.

Climate change is redefining weather conversations, turning them from small talk to breaking news due to severe weather events.

The use of IPCC data and UNDP's Climate Horizons provided scientific grounding for the campaign's predictions about 2050.

The campaign aims to inspire action and empower people to understand their capacity to influence climate change outcomes.

The importance of keeping the 1.5-degree dream alive was emphasized, reflecting the goals set during the Paris Agreement.

The campaign's strategy involved partnerships with gaming, AI translation, and PR companies to maximize audience reach.

Enzo, a company specializing in in-game ads, helped the campaign reach millions through the gaming industry.

AI translation was utilized to expand the campaign's message into more languages, broadening its global impact.

The ICCO, an international trade body for PR companies, facilitated cooperation among competitors for the campaign's promotion.

The Weather Company and the World Meteorological Organization supported the campaign, adding credibility to its message.

A call to action was made, urging individuals to visit weatherkids.org and sign a pledge for climate action.

The campaign's ultimate goal is to engage everyone in climate action, emphasizing the collective responsibility for future generations.

Transcripts

it's my absolute pleasure to introduce

uh our first keynote who has I think

knows a thing or two about mobilization

at scale uh he's the chief creative

officer at undp uh running a lot of big

campaigns there and undp of course have

a critical role in whether we can

achieve the sustainable development

goals his name is Boaz paldi but before

we welcome him we have a little short

WEA

report for you that I'll invite you to

watch I'm Kay with the very special

weather report from up there to down

here everything is crazy if we don't

listen to scientists things are going to

be even crazier when I grew up let's

look at the forecast for 2050 heat waves

will affect 94% of children making

playing outside a thing of the past

extreme JS will wipe out weak crops

killing the one food my brother eats

bread disasters will cost taxpayers

almost $6 trillion my parents hate taxes

of course all of this is caused by a

blanket of heat trapping pollution in

the atmosphere that we could just like

not put up there but don't worry there's

still a chance of clear skies right now

clean energy systems are moving in from

the East to the West creating tons of

coold drops and solar prices have

dropped lower than oil and gas going to

to the satellite it looks like a high

pressure system of grown-ups could still

move in and protect kids from an

avalanche of really bad stuff some Gusty

political wins ahead but they're no

match for the power of hurricane Felicia

that's my mom we'll keep you posted as

we track if adults stop wasting time and

fix this totally solvable problem

because it's not just a weather report

to us it's our

future

thank you very much it's very nice to be

here Paris now it's Associated used to

be associated with a good stake now it's

associated with the place where the

climate agreement was signed and so

that's uh that's Paris for me so I'm

very very excited to be here um that was

uh the hero film of the weather kids

campaign uh we launched this uh campaign

on Thursday last week on the 21st of

March um in over 85 countries uh weather

kid films were uh were created in more

than 30 countries across the world in

local languages um with with with kids

from that country um we had you know

forecast on we use the film as part of

weather forecast on privately owned and

state-owned TV in all of those 85

countries

so we took over the Airways in a in a in

a in a in a in a really big way CNN CNN

International aired a 22-minute segment

on the Becky Anderson show on Thursday

morning Derek vanam their chief chief uh

uh weather reporter

Incorporated this film into his own

weather report um early results show

that we are successful from Somalia to

Argentina from Rwanda to the United

Kingdom the weather kids were

everywhere talking about the weather is

no longer small talk we used to talk

about the weather when we didn't have

anything better to talk about we used to

say oh it's a nice day it's it's going

to be rainy tomorrow it's going to be

sunny now it's breaking news every

single day we

see very severe weather happening all

over the worlds we see more floods we

see more droughts

wildfires increased storms the the

largest storms in the world have

happened just in the last year um and so

and this keeps happening more and more

it's breaking new it's part of it's used

to be at the end of The News segment and

now it's breaking news um and this is

just the most visible part of of of the

climate emergency this is this part that

we can see that we can feel the the

floods I mean if you happen to be

affected by the floods of course if you

were in if if you were in Libya last

year that was a very Stark example of

that or if you were in Maui during the

wildfires um so uh so we thought what if

we let kids uh uh not talk about the

weather of tomorrow and the next day and

the next day but tell us a little bit

about the weather of what it will be

like for when they're grownups in 2050

um we used ipcc data and and undp's own

climate Horizons to get a very

scientific understanding of what those

predictions could be what what life will

be like in 2050 if we don't take climate

action if we don't do the things that we

need to do now and all of this to

illustrate a very

uh straightforward Point climate the

climate emergency is not about me and

you it's a generational issue I am

pretty convinced that I won't be here

when the worst of this catastrophe

unfolds my sons Adrien 11 and Cosmo 6

will be paying the highest burden of the

price and so we need to make sure that

we uh we we leave a better world for

that generation we need need to remind

ourselves that this is a generational

issue and we need to take climate action

of course but the weather K campaign is

not a doom doom and gloom campaign it's

not about the fact that we're all going

to die because we're not it's not about

it's not about the fact that you know

that there is no options because there

are options this is exactly the opposite

of a doom and gloom campaign this is a

campaign to inspire action to empower

people and just like Nick said to

understand that we have the power power

to change this we have the power to Make

a Better World for for future

generations and we need to keep the 1.5

degree dream alive when when when when

parties met here in Paris in 2015 we got

around the table with an understanding

of an agreement of 3.5 de we all know

what that means 3.5 de means there's no

more Humanity 3.5 de means Extinction

essentially or close to it civilization

As We Know know it would not exist with

3.5 de since then we've come a long way

we're now in an agreement with countries

all 195 countries and territories of two

degrees that means that we dropped by

1.5° in the 10 years since the uh since

since the Paris agreement or not not

quite 10 years but but getting there and

we we're on our on our way forward and

we believe very very strongly at undp

that we can reach the 1.5° we can reach

we can come to the table in Brazil with

1.5 uh degrees on the table but in order

to do that we need to uh we need to uh

uh reach everybody we need all of us to

take climate action every single one of

us here I mean all of us here are

committed we we are in the change in our

conference we are part of the solutions

but we need to include everyone in this

um all of humanity how do you reach all

of humanity what do you do how what what

what's what's the mechanism to try and

get everyone to take climate action to

try and take get everyone to think about

this every single day of their lives

which we're not doing by the way we we

calculate that about 80% of people

around the world are completely aware of

climate action and are not thinking that

it's a Chinese conspiracy or any Theory

like that they understand that it's

man-made they understand it's coming and

yet they're still not taking climate

action so how do we motivate them some

people are you know stuck in fear the

the problem is too big the the the uh

the solutions are too small but that's

not true Solutions are there we are we

can make it better we have the

capabilities we have the the

possibilities Humanity has one of the

greatest races on Earth or is the

greatest uh species on Earth and we can

do this together um so 1.5 years ago

more or less half of one and a half

years ago we set out to create this but

how do we reach people how do we how do

we create audiences um and and and so

lot of planning a lot of plotting a lot

of uh a lot of you know really prepping

for this moment last week and and the

first thing that we did was um was was

really try and um and and see how we can

reach people

um as I said in the beginning the

weather kids launched last week created

in 30 languages uh air it on TV

uh uh uh and um and and and really kind

of like uh went a long long way in in in

reaching people but we needed those

Partnerships in order to create that we

needed to reach people we needed to

reach out to those media companies we

needed to reach out to PR companies we

needed to every possible tool in within

our our our arsenal we needed to use in

order to reach people and that's what we

did we partnered with a company called

enzu Enzo is a company that puts ads

inside games um and so we reached the

gaming industry this morning I got an

email from them and just in the last 3

days we've reached 7 million people on

gaming platforms and we've we're going

to increase that as as we move forward

with the campaign we've we uh we got in

touch with a company called haen they're

the top AI company on on video in the

world and we were able to translate the

film except for the 30 30 CL uh films

that were created at the national level

in countries with with kids in those

National levels we were able to reach

another 20 languages using AI

translation and and and you know this

can be used for deep fake but this was

used for AI for good so we we were able

to use that technology to reach millions

and millions of more people um we were

able to reach a an agreement a

partnership with an in in an

organization called the icco the icco is

the international trade body for all PR

companies about 3,000 members across the

across the world and we had 30 PR

companies some of them deep deep

competitors working for us to try and

get as much earned media as possible and

of course that bleeds then into social

media um and will continue to bleed into

social media just is just the beginning

of the campaign so all of this to say

that we were able to reach th those

audiences using those Partnerships and

and um and you know weather company

joined us in this campaign the weather

company from the United States gave us

credibility CNN as I mentioned um um and

the world meterological organization out

of based out of Geneva we were able to

reach met offices around the world the

Met Office in the UK did an incredible

campaign across media in the united in

in uh in in uh in the UK to do all this

we needed uh to have an action a

concrete action that people can take and

we uh send people to weather kids.org I

invite you all to join us there and to

sign a pledge to take urgent climate AC

on behalf of children in your life or

the Next Generation and once you sign

that pledge to take climate action and

you input the names of your kids we only

first names OB first only first names

for privacy reasons we uh we send you to

a page of resources where you can take

climate action where you can have

concrete ideas I see my partner here

sitting uh ingar from we don't have time

part part of those actions sit with him

with how to move the money from place to

place from from from from fossil fuel to

sustainability many more actions are

available on the website I invite you

all to to watch it only in doing these

things can we really find a solution to

this it sits with us it sits with all of

us we are not to blame for it but it

sits with us the solutions there's no

Evil Genius out there that somehow

thought oh I'm going to create the

climate emergency to somehow destroy

Humanity Humanity took a wrong turn we

found a cheap source of energy and we

went for it and we went for it big and

we did didn't know when to stop and we

we're still having trouble stopping but

the solutions are out there and there's

no Evil Genius and it's up to us to find

the right Solutions and it's up to us to

all work together to take climate action

today not for us but for the next

Generations because it's not just a

weather report it's the future of these

children that are at stake here thank

you very

much