El MISTERIO del COLOR en el CINE y VIDEOCLIPS ft. @GemaVadillo

Summary

This video script delves into the psychological and narrative power of color in film and visual media. It explores how color can evoke emotions, tell stories, and create visual metaphors, using examples from movies like 'The Matrix' and 'Suspiria'. The discussion covers color theory, including hue, saturation, and brightness, and how they shape our perception. The video also examines color symbolism in characters and how it's used in animation and music videos, highlighting the work of artists like Rosalía and J Balvin. It concludes by emphasizing the importance of color palette selection in conveying the intended message and mood.

Takeaways

• 🎨 Color in film is not just a reflection of reality but a powerful tool to convey emotions and tell stories without dialogue.
• 🌈 The expressive potential of color was fully realized with the advent of color film, allowing for a richer visual storytelling.
• 🌟 Notable films like 'Suspiria' and music videos from artists like Rosalía use color to create specific aesthetics and convey metaphors or symbols.
• 💡 Color theory involves understanding aspects like brightness, saturation, and hue, which can significantly alter the mood and meaning of a scene.
• 🏛 Historically, color in art and sculpture was vibrant, contrasting with the sepia tones often associated with antiquity in modern depictions.
• 🔄 The combination of colors can create new meanings, as seen in the contrasting emotions represented by blue and yellow in different contexts.
• 🖼️ Just as in painting, film uses color to convey emotion, with the audience intuitively understanding the feelings associated with certain hues.
• 🔴 The color red can symbolize both passion and aggression, as seen in the work of artists like Rosalía who explore the duality of these emotions.
• 🌌 Context is crucial in color interpretation; what might be seen as positive in one setting can be perceived as negative in another.
• 🎭 Color schemes in film, such as monochromatic, analogous, complementary, and triadic, serve different purposes in establishing harmony, tension, or focus.
• 📚 Gema Badillo's expertise in color psychology highlights how color can be used to differentiate characters and advance narrative in both cinema and music videos.

Q & A

What is the significance of color in audiovisual media according to the script?

Color in audiovisual media is significant as it can highlight feelings and emotions, act as a mirror of reality, and even tell stories. It is a powerful tool that can convey emotions and ideas without the need for dialogue or narration.

Why are some old films and sculptures not in their original colors?

Old films and sculptures may not be in their original colors due to discoloration over the years. Many sculptures from antiquity were originally brightly colored, but the colors have faded or changed with time.

What are the three main characteristics of color mentioned in the script?

The three main characteristics of color mentioned are brightness, saturation, and hue. Brightness is related to the color's variants, saturation refers to the level of purity with respect to gray, and hue is the shade that distinguishes different colors.

How does the script suggest that color can be used to convey emotions in films?

The script suggests that color can be used to convey emotions by associating certain colors with specific feelings. For example, a highly saturated color may express strong emotions, while a less saturated one may be more subtle and sober.

What is the role of color in creating visual metaphors in films?

Color can create visual metaphors by associating it with an idea, reality, mental state, or person. It can be used to signify change, transformation, or different stages of life, thus adding a deeper layer of meaning to the narrative.

Can you explain the concept of color schemes as discussed in the script?

Color schemes are arrangements of colors used in a harmonious or contrasting manner. The script discusses two types: harmonious (tans) and contrasting (discordants). Harmonious color schemes provide balance and harmony, while contrasting ones can create tension, focus attention, or signify chaos.

What are the different types of balanced color schemes mentioned in the script?

The script mentions four types of balanced color schemes: monochromatic, analogous, complementary, and triadic. Monochromatic schemes have one color with variations in brightness and saturation. Analogous schemes use colors close to each other on the color wheel. Complementary schemes use colors opposite each other on the wheel, creating high contrast and tension. Triadic schemes use three colors evenly spaced on the color wheel.

How does the script relate the use of color to character development in films?

The script relates the use of color to character development by suggesting that recurring color associations with a character can turn an object or idea into a symbol, giving the character a distinct personality. This is especially prevalent in animation where characters are often represented by a single color.

What is the significance of the color yellow in Van Gogh's paintings as per the script?

The script suggests that yellow is significant in Van Gogh's paintings for two reasons: pigments tend to turn yellow over time, and Van Gogh was particularly fond of the color. Additionally, his use of yellow may have been influenced by xanthopsia, a condition that causes a yellowish tint in vision.

How does the script discuss the use of color to differentiate characters in films?

The script discusses the use of color to differentiate characters by assigning specific colors to them, which can then become symbolic of their traits or roles. This is evident in films like 'The Matrix' where the green and blue color schemes represent different realities within the film.

Outlines

00:00

🎨 The Expressive Power of Color in Cinema

This paragraph delves into the significance of color in audiovisual media, contrasting the historical use of color with modern cinematic techniques. It highlights how color transcends being a mere reflection of reality and becomes a narrative tool that conveys emotions and tells stories. The script mentions iconic films like 'Suspiria' and music videos from artists like Rosalía to illustrate color's role in setting a specific aesthetic and conveying metaphors and symbols. Gema Badillo, an expert on color, is introduced to discuss the psychological impact of color in film and video production.

05:03

🖌️ Color Psychology and Its Impact on Storytelling

The second paragraph explores the psychological aspects of color, explaining how brightness, saturation, and hue can alter the emotional response to a scene. It discusses how color combinations can create new meanings and how context is crucial in interpreting color symbolism. The paragraph references various films and artists, including Van Gogh, to illustrate how color can be used to create visual metaphors and convey deeper narratives. It also touches on color schemes, explaining how they can be used to establish harmony or discord in a scene.

10:09

🌈 Color Schemes and Character Differentiation

This paragraph examines how color schemes can be used to differentiate characters and create a visual narrative. It discusses the use of monochromatic, analogous, and complementary color schemes, and how they can evoke different emotions and reactions. The script uses examples from films like 'The Matrix' and 'Suspiria' to demonstrate how color can be used to create an unnatural effect or represent different realities. It also mentions how directors like Quentin Tarantino use color to differentiate characters and convey their personalities.

15:12

🎭 The Associative Meaning of Color in Character Development

The final paragraph focuses on the associative meaning of color in character development and storytelling. It explains how colors can be associated with ideas, mental states, or individuals, and how these associations can change over time or vary in different contexts. The script discusses the use of color in animation and how it can characterize villains or heroes, using examples from 'Turning Red' and 'The Powerpuff Girls.' It also touches on how color can symbolize different stages of life or mental states, and how artists like Rosalía use color to differentiate their characters and create a unique visual identity.

Keywords

💡Color Psychology

Color Psychology is the study of how colors can influence human behavior and emotions. In the video, it is central to understanding how colors are used to convey emotions and tell stories in audiovisual media without the need for dialogue. For example, the video discusses how a highly saturated green can represent hope, while a less saturated green might suggest unnaturalness or lifelessness.

💡Hue

Hue refers to the pure color that is the main attribute of a color, differentiating it from others by its shade. In the context of the video, hue is used to distinguish between different emotional states and scenes, such as sad moments being represented by a 'bluer' hue or dreamy moments by a 'yellower' hue, thus helping to visualize stories from various perspectives.

💡Saturation

Saturation is the intensity or purity of a color, which affects how vibrant or dull it appears. The video explains that a highly saturated color can be more emotionally intense, while a less saturated color can be more subtle. For instance, the video mentions that a highly saturated green can signify naturalness and hope.

💡Brightness

Brightness is the level of lightness or darkness of a color, which can influence the perceived mood of a scene. The script uses the example of a bright yellow expressing happiness, in contrast to a less bright yellow that might suggest illness, to illustrate how brightness can alter the emotional impact of a color.

💡Color Schemes

Color schemes are the combinations of colors used in a design to create harmony or contrast. The video discusses different types of color schemes, such as monochromatic, analogous, complementary, and triadic, and how they can be used to create specific moods or effects in films and videos. For example, complementary color schemes are said to express tension and drama.

💡Complementary Colors

Complementary colors are colors that are opposite each other on the color wheel and create high contrast when paired. The video explains that these colors can be used to create a sense of tension and drama, as well as to balance each other out visually, such as red and green or blue and orange.

💡Monochromatic

A monochromatic color scheme uses different shades, tints, and tones of a single color. The video mentions that this scheme can create a smooth and homogeneous feeling, providing a sense of harmony and balance, as seen in the film 'Enemy' where the yellow color is used to create tension.

💡Analogous Colors

Analogous colors are those that are next to each other on the color wheel, creating a harmonious and relaxing effect due to the lack of contrast. The video refers to Wes Anderson's film 'The Grand Budapest Hotel' as an example of the use of analogous colors to create a specific aesthetic.

💡Triadic Colors

Triadic colors consist of three colors that are evenly spaced around the color wheel. The video mentions red, yellow, and blue as typical triadic colors, and discusses how they can be used to create a balanced and dynamic visual effect, as seen in the works of director Godard.

💡Color Symbolism

Color symbolism is the use of color to represent ideas, concepts, or emotions. The video talks about how certain colors can become associated with characters or themes, turning them into powerful symbols. For example, the Joker is often associated with green, which can symbolize immaturity and creativity.

💡Color Metaphor

A color metaphor is a visual representation of an abstract concept using color. The video gives the example of the film 'The Gold Rush' where everything turns yellow to symbolize the greed of the main character, showing how color can be used to convey deeper meanings and narratives.

💡Discordant Colors

Discordant colors are those that do not typically go well together and can create a sense of imbalance or tension. The video explains that these colors can be used to draw attention to specific objects or characters, or to create a sense of chaos, as seen in the use of the color red in 'The Sixth Sense'.

Highlights

Color in audiovisuals is not just a reflection of reality but can highlight feelings and emotions.

The expressive power of color can tell stories, as seen in films like 'Suspiria' and music videos by artists like Rosalía.

Color theory in cinema is similar to analyzing a painting, considering composition, light, and color.

Brightness, saturation, and hue are the main characteristics of color that influence its emotional impact.

The use of antiquity's sepia tones in cinema is a resource often associated with historical periods.

Actual ancient sculptures were brightly colored, contrary to the common gray and brown depictions.

Color combinations can create new meanings, such as the mix of blue and yellow changing the emotional context.

Van Gogh's frequent use of yellow in his paintings was influenced by pigment tendencies and his personal preference.

Context is crucial in color interpretation; for example, light can be terrifying in films like 'The Lighthouse'.

Color can be used as a visual metaphor, such as the yellow representing greed in the film 'Gray'.

Color schemes in films, such as monochromatic, analogous, and complementary, create different emotional responses.

The use of color in characters, like J Balvin's 'The Color of the Characters', can symbolize their traits or stories.

Animation often uses color to differentiate characters and give them personality.

Antagonists in films are often associated with specific colors that represent their negative traits.

Color associations can change over time and across different contexts, impacting their psychological impact.

Gema Badillo provides a comprehensive guide on the use of color in audiovisual media and its psychological effects.

The video explores the history of color in art and its evolution, showing how meanings have changed over time.

Transcripts

if I introduce myself like this it's quite different this way I introduce myself this way or like this

Have you ever wondered what the meaning of colors in audiovisuals is because the Matrix is

​​green or because Wes Anderson's movies seem like an audiovisual delight to you It's true

that color is so old like cinema Yes, that is, we think that before cameras

only recorded in black and white, yes, it is true But there was a lot of color in the past, these

negatives were painted by hand or they used the toning technique However, from

cameras to color that was a Boom they reconsidered all the characteristics that

shaped the films they realized the expressive forces of color that this

can not only act as a mere mirror of reality but could Highlight feelings and emotions

this is also has a voice That is to say that color speaks and that it can tell stories, from here

you know, you have seen movies like Jotrosky's haunted mountain

Suspiria or you would be like Euphoria vide oclips like those of Nati Peluso

or Rosalía's handkerchief with Romeo Santos, super Dracula from rams, you will realize that color

plays a super important role and is capable of transmitting a specific aesthetic, an

idea, even a metaphor, a symbol that is basically what J Balvin did with colors

we have The kiss that you told me the color of the characters is going to kill you and Kill biles yellow

because the Joker is green There are a lot of villains who are green look white and then black what is

happening someone who understands a lot about Color and characters is Gema Badillo and today she is here

with us to talk about the mystery of color in the audiovisual and in video clips in the cinema

and all that, so you are going to have a fairly complete guide to the use of color and that is if you You fix

many shots in the cinema, they work in the same way as analyzing a painting, the composition, the

light, the color, that's why you gem the person who is going to help us understand how to use this

powerful weapon called gives color as Juliet says the psychology of film color is not

far from that of a painting what color is used to convey an emotion without having to write

it in the river it is not necessary that in this scene they tell you that the character is sad because you

are already understanding it and the same thing happens with this painting or this illustration for all the size that comes

God is that this is going to enchant us first we have to know what a color makes it color

or its main characteristics we have the brightness that is related to the variants

that the color has, a very bright yellow can express happiness and one with much less

brightness the disease saturation is the level of purity that it has with respect to gray The more

saturated it will be, the more primitive and emotional it will be Therefore, from saturated it will be more sober and subtle, a highly

saturated green transmits naturalness and hope; however, a saturated green is unnatural

and lifeless, then there is the hue with which we distinguish the di different shades of color

with this we can differentiate sad moments that are bluer with dreamy yellow moments

we can visualize stories from different perspectives separate rooms symbolizing

different types of conversations or even different moments in life

now if you change any of these three you have a completely different movie

now When you think of antiquity, gray brown sepia tones come to mind and it is

a resource that is used a lot in the cinema, for example in the Middle Ages because we have associated

these tones with this time. But there are some exceptions and listen to all these references

that we have from the past, the truth is that they have suffered a discoloration over the

years. So we have to do the mental exercise of imagining what the real tones would be like in

antiquity. In fact, many sculptures were completely colored in bright colors.

Come on, more than super sculpture. to aesthetic and pure and white they seemed drag that As

you have been able to observe, color is closely related to psychology

when we combine some colors with others we have completely different meanings since

with these mixtures we acquire new meanings, that is, this is a fantastic [ __ ] blue, for

example, being distant and sad like blue protagonist of Drive quite the opposite the smiling yellow of

Irene when we both get together when they get together we see that the yellow expands with

the blue changing the meaning of the blue from the blue of sadness to the blue of confidence

that it is giving it is super beautiful for Please, this combination was Van Gogh's favorite,

yellow is so present in his paintings for two reasons: first, because pigments tend

to turn yellow, and second, because he was a super fan. Although his use of the color yellow was somewhat

influenced by the santopia that is a disorder that alters you except for colors and makes you

see everything with a slightly yellowish tint like It can be seen in this film,

in any case, whether you are Van Gogh or not, this color combination is still super popular

today. Also, and as we see in the video on color psychology, where I explain all

this in depth, all colors have different meanings . Red can be a red of war,

cruelty, but also of passion for love. It is not surprising that this color is associated with

the singer Rosalía, expressing the duality of passion and lamentation and suffering that is

expressed when flamenco is sung . context is important reset delete from your

Minds that white is only for good people for light and divinity and that black is

terrifying is for humans and all that of your life because the context changes everything

in moments in the cinema in which the darkness is impermeable and the light becomes your

worst nightmare this happens in The lighthouse in which the light Blinds you completely and is terrifying

with the color even we can create visual metaphors that is to say look at gray from 1924 So

we are going too far but it is milk the whole film is in black and white the only color

we see is the yellow of money at the end of the film Everything is dyed yellow to

show the greed of the main character who has ended up consumed by money this

visual metaphor with color is amazing with this we have seen how with color we can have a

much deeper meaning And that is that the color palette you choose for your video clip or for your

film it is crucial to express what you want to express to tell the stories if you want to tell

So these are the color schemes among which we have two types the tans and the

discordants the first ones give harmony and balance to the scene while the second

ones discord I'm scared They not only serve to create chaos but for a thousand other things, that is, there are times

when they serve to focus your attention on an object in a person Using an idea is

like when you play a video game and an arrow glows or an object turns red for

you to pick up. Well, in the audiovisual, the same thing happens in balanced color schemes, we would have

four types, the monochromatic one, they all have one color, creating a deeply

smooth and homogeneous feeling analogs are the times on the color wheel these colors lack

contrast and tension between them thus creating a harmonious and relaxing viewing experience

the sanderson bone palette is generally analogous and very very bright colors the Enemy's yellow color

tries to stress us out And we have constant tension throughout the film

Yellow has a completely different brightness and intensity than Wes Anderson's Monrays Kingdom

, already in an innocent vitalist universe, notice that if

we took the brightness and saturation we would have a totally different movie this is where it

's secret friends and mind blowing why the matrix is ​​see rde the sober and desaturated green of the Matrix

creates an unnatural effect representing that we are asleep inside the Matrix

Compared to the reality that is dyed entirely in blue representing the cold reality

the complementary ones express constant drama is what I like they are the ones at odds on the color wheel

and complementary because one complements the other because one very easily needs the

other to have chromatic balance, that is, together they give the central white and in

fact our eye always tends to seek this chromatic balance chromatic neutrality

the meaning they give us these colors are of tension and high contrast red and green

are mythical purple yellow

in arquein pink and blue are used, although they are not 100% complementary at a popular

level and at a society level So it is true that blue and pink They are usually quite at odds

So in the end They create a very strong contrast between the two sisters who, as the song itself

indicates, are the same. enemies and at all times they will be facing each other in an explosion of color

the triad is the equitable use of three colors the most typical are always red, yellow and

blue the primaries godard is a kingpin of this but he also plays as it has been Gema con

arcane explained in the differentiation of the characters through color the actor in polme del mundo

ends up painting the girl's blue face in blue and they are continuously differentiating

with the colors here in Spain the director Héctor herze who has worked for Natalia

lacunza etcetera etcetera Also use this triad Remember that your identity cannot be seen as your hallmark

and in these two it is and speaking of triads do you still think that the

colored squares of mondrian are chosen at random or that they have an intention behind and were thought

from the beginning from now on you are going to see this combination of yellow Red and blues

everywhere after seeing these balanced schemes harmonious chords It is time to go to

contention any deviation from the color scheme of the

film

. very original and every time

this color appears on the screen it means that it is a brown ally, which with the

normal fuchsia pink does not usually go hand in hand, for example, the blue color in the lamp, namely, creates an

imbalance compared to the balance that we are doing with the red and green from the scene

Oliver mush's Din chairs in space odyssey or the color red in the sixth sense the red

doorknob screams open me God I don't want to open another door I just want to open that one because it

has a red knob and he wants to open it red because that special door because it has red and I

know it and guys is that with this you can make one of such incredible pods that you can't imagine

the color is capable of narrating for example For example, something has changed like this death, between what you say

, also the transformation of a character depending on his thoughts and his

state of mind, as well as different stages of life, we can also narrate by associating color

with an idea, that is, an associative meaning, we can associate it to a reality to a

mental state to a person and now we will see how many characters are associated with color

when a color scheme is recurrently associated with a character that

was an object an idea becomes a symbol this is hyper-powerful this is not

We only see it not in iconic movies but in musical artists Rosalía red where black

Dorian Elektra green the use of color in characters gives them character and personality

and this above all is present in animation the typical image

of a Squad of characters from a group in which each one represents a color the girls of

turning red the powerpuff girls the Ninja Turtles Do re mi or Pocoyo although not you It has to be the

character himself who wears the color on his skin, hair or clothes, but we have seen that

characters like Scar or Maleficent have it in the environment, this corrupted green of toxicity are

their most representative colors And that in animation It is a mega powerful weapon, it characterizes him as a

person who has achieved madness with his mission, we also see how Tarantino contrasts it with

blue to make the bride more aggressive so that she contrasts with King

West's black album, notice that now not all personality but the black is going to tell a story

that of the mother of kanye West who asked him alone since he was 3 years old and died if he underwent

liposuction, hence the wave suit is also black and has this shape returning

to the associations The Joker is green and purple and sometimes with a touch of orange colors

communicate in purple rationality and green immaturity along with orange creativity which are

after all intrinsic characteristics dry in the Joker the truth is that the antagonists

are always the most creative of all I am always in that Team yes but if you look not only him but

many most villains are green and purple immaturity and rationality And it is that these colors

appear together in quite negative nouns, whenever they are joined with black, jealousy, the

lie, the poisonous thing is that we have already seen how, depending on how the colors are put together, they acquire

different meanings, but this chromatic range is used by Naty fluff in poison for jealousy

that later causes a better way to make this video clip to go to the psychology of color

And it is that Naty has always loved creating characters and she looks to differentiate herself through

color for example in living like this is to die of love the Passion part red

is the heart that always falls into the game board against reason black the spy well

we are not going to mention here the number of things that have vertigo because we already

have a video Speaking of that, but notice that it also differs with the color of sana

sana, learning bichon and in an emergency it is a layer, the characters of color with this video at the end

you have a complete guide on How to use color in visual mode Thank you very much Gema for coming

and Let's not continue to be left alone with this because there is more. We have already seen how cinema is

animated pictures. And throughout the history of art, a lot has happened, a lot

of secret fantasies, atrocities, represented through color. So if you want to know Much

more about this we have made another video on the Gema Badillo Channel called The Mystery

of Color in the art of this video we have made it clear that yellow is happy, blue is sad

but it has always been that way in contexts exported, I leave it there The meaning of color has changed

a lot over the years and there are some that have even come to send some artists

. We will talk about all this in the second part of this video that you have in my mind. i channel you

have the information box together with all the social networks of Gema Badillo

Hello we are Julieta and Gema from the second group by we come from the eukaryotic

cell which is doing the favor today and which is being studied if we are