How to List Your Product on Snowflake Marketplace | Demo for Providers

Summary

In this tutorial, Lena Pennington demonstrates how to list products on Snowflake Marketplace. By leveraging Snowflake's Data Cloud, companies can extend their market reach, reduce operational burdens, and enhance the customer experience by offering secure, on-demand access to their products. The process includes creating a provider profile, setting up listings, defining access options, and monetizing offerings. Snowflake's unique architecture ensures data is up-to-date across global regions with minimal effort, helping providers scale easily. The video also covers analytics to track performance and how non-Snowflake users can explore listings, further driving business growth.

Takeaways

• 😀 Snowflake's Data Cloud connects organizations to the most relevant content across a global network, allowing businesses to leverage data, services, and applications from third-party providers.
• 😀 By listing products on Snowflake Marketplace, providers can extend their market reach, reduce operational burdens, and deliver a better customer experience with near-instant access to offerings.
• 😀 Providers do not need to manage data pipelines or copies across regions; they can offer secure access to their products with automatic updates in the customer's region or cloud.
• 😀 Snowflake Marketplace improves customer time to value, eliminating the need for traditional data sharing methods like ETL, FTP, or API.
• 😀 To list products, providers must first create a provider profile, which Snowflake reviews to ensure quality and completeness before approval.
• 😀 Listings on Snowflake Marketplace allow providers to describe their products, define target audiences, and control access options (free, paid, or request-only).
• 😀 Providers can set up free trials for paid listings, offering consumers the chance to evaluate products before purchase and streamline the procurement process.
• 😀 Snowflake Marketplace supports multiple pricing models, including usage-based pricing, monthly base fees, and fixed payments for full product access.
• 😀 Snowflake’s unique architecture and Snowgrid technology reduce the operational burden by allowing products to be made available globally and keeping data up to date across regions and clouds.
• 😀 The Provider Studio gives insight into the performance of listings, such as engagement, reach, and conversion, helping providers track interest and customer behavior.
• 😀 Providers can share a link to their listing with prospective customers, allowing them to explore offerings without needing a Snowflake account, and get started with a 30-day free trial.

Q & A

What is the Snowflake Data Cloud?

The Snowflake Data Cloud is a global network that connects organizations to the most relevant content across the business ecosystem, all powered by a single platform. It combines the Snowflake platform with content from across the network to drive better business decisions, products, and outcomes.

Why should companies list their products on Snowflake Marketplace?

By listing on Snowflake Marketplace, companies can extend their market reach, reduce operational burdens, and deliver a better customer experience. It allows companies to offer their products globally without the need for building or maintaining data pipelines, and customers can access products quickly within their Snowflake account.

How does Snowflake Marketplace help providers reduce operational burdens?

Snowflake Marketplace reduces operational burdens by eliminating the need to build or maintain data pipelines or copies of data in different cloud regions. Instead, providers only need to grant secure, revocable access to their products, which are automatically updated across regions and clouds.

What are the key components of the Snowflake Marketplace provider experience?

The key components include creating a provider profile, setting up listings, defining access options (public or private), attaching products like data or services, defining pricing plans, and leveraging Snowflake's infrastructure to simplify global data delivery and ensure products are always up to date.

What is a provider profile in Snowflake Marketplace?

A provider profile is a crucial element where a company defines how it will present itself in the Data Cloud. This profile undergoes review by Snowflake for approval, ensuring quality and completeness before listings can be published.

What types of products can be listed on Snowflake Marketplace?

Products that can be listed on Snowflake Marketplace include data in the form of tables or views, data services (e.g., functions), and applications. Providers can choose which of these they wish to offer to customers in the Data Cloud.

How can Snowflake providers control who sees their listings?

Providers can choose to make their listings available to everyone in the Data Cloud by publishing them publicly, or they can specify certain consumer accounts with whom they wish to share the listings privately.

What are the monetization options available for listings on Snowflake Marketplace?

Providers can offer paid listings with pricing options that include free trials, usage-based pricing, monthly base fees, or a fixed upfront payment. There is also the option to create custom pricing for specific customers or geographies.

How does Snowflake ensure that data is up-to-date and available globally?

Snowflake uses its Snowgrid cross-cloud technology to interconnect regions and clouds, ensuring that data and products are available globally at scale. This architecture also automates the refreshing of data, minimizing operational efforts for providers.

What tools are available for tracking the performance of listings on Snowflake Marketplace?

Providers can use the analytics and insights in the Provider Studio to monitor the reach, engagement, conversion, and usage of their listings. This includes understanding which organizations are interested in their offerings and which regions are seeing the most activity.