Profil PT TIRA SATRIA NIAGA | Tigaraksa SF to TSN | Tira Smart Family

Summary

PT Tira Satria Niaga, part of PT Tig Raksa Satria Tbk, has over 100 years of history, beginning in 1919. The company, which values family and aims to create intelligent, healthy, and prosperous children, operates through two main channels: direct selling and e-commerce. Tira focuses on wellness and balancing intellectual, emotional, spiritual, social, physical, and environmental aspects. With over 7,300 active partners and 120,000 people, Tira has earned multiple awards in the e-commerce sector. It engages customers both online and offline, offering products through platforms like social media, exhibitions, and webinars.

Takeaways

• 😀 PT Tira Satria Niaga is a part of PT Tig Raksa Satria Tbk, a company established over 100 years ago, founded in 1919.
• 😀 Initially started as a trading and rubber plantation business, PT Tira Satria Niaga diversified into the educational sector in 1973.
• 😀 In 1990, PT Tira Satria Niaga transitioned into its current structure, becoming a part of the Gou Group and later known as Tira Satria Niaga in December 2020.
• 😀 The company's vision is to create intelligent, healthy, and prosperous children through strong family foundations.
• 😀 PT Tira Satria Niaga’s mission is to provide the best value for Indonesian families through various products and services.
• 😀 The core value of PT Tira Satria Niaga revolves around the concept of 'Family First'. The company believes that family is central to life and love.
• 😀 Tira is a rapidly growing company, with 7,303 active EPC members and over 120,000 partners and collaborators.
• 😀 The company’s four core values are: Wellness, Products, Community, E-commerce, and Fast Delivery.
• 😀 Tira’s wellness architecture emphasizes a balance between intellectual, emotional, spiritual, social, physical, and environmental well-being.
• 😀 PT Tira Satria Niaga distributes products both through direct selling (Tira Smart Family) and e-commerce platforms (Tira Category).
• 😀 The distribution process starts with products from principals, which are then delivered to customers through orders placed by EPC members or partners.
• 😀 PT Tira Satria Niaga has earned multiple awards, including Best E-commerce and Best Merchant Performance awards in 2018 and 2019, and three awards for the top-selling brand in Indonesia's e-commerce market in 2021.
• 😀 The company utilizes an omni-channel strategy that combines both online and offline methods for marketing, such as social media, apps, exhibitions, seminars, and other events.

Q & A

What is the origin and history of PT Tira Satria Niaga?

PT Tira Satria Niaga is part of PT Tig Raksa Satria Tbk, which has been established for over 100 years, beginning in 1919. Initially, it started as a trading and rubber plantation business.

What was the company’s focus in 1973?

In 1973, PT Tira Satria Niaga established an educational division.

What are the key values and mission of PT Tira Satria Niaga?

The mission of PT Tira Satria Niaga is to provide the best value for Indonesian families. Its vision is to create smart and healthy children through prosperous families, with the company emphasizing a 'Family First' approach.

What is the significance of 'Family First' for PT Tira Satria Niaga?

The 'Family First' philosophy reflects the company’s belief that family is everything. It is where life begins and love starts, underlining the importance of a healthy family unit in their corporate approach.

How many active partners does PT Tira Satria Niaga have?

PT Tira Satria Niaga has 7,303 active IPC (Independent Partner Community) members and more than 120,000 partners in total.

What are the four core values of PT Tira Satria Niaga?

The four core values of PT Tira Satria Niaga are Wellness, SF Community, E-commerce, and Fast Delivery.

What is the Tira Wellness architecture?

Tira Wellness architecture is based on the balance of intellectual, emotional, spiritual, social, physical, and environmental well-being.

What are the two primary distribution channels for PT Tira Satria Niaga’s products?

PT Tira Satria Niaga distributes its products through two primary channels: direct selling via Tira Smart Family and e-commerce through the Tira category.

How does the product distribution process work?

The distribution process begins with products from the principal, which are then channeled through PT Tira Satria Niaga to the end customer, based on orders from IPCs or partners.

What awards has PT Tira Satria Niaga won?

PT Tira Satria Niaga has received several prestigious awards, including Best E-Commerce 2018 by SWA, Best Electronic Marketing from SU Magazine in 2018, Best Merchant Performance of the Year in 2019, and three awards for Top Indonesia Best Selling Brand in E-Commerce in 2021.

What are the two types of platforms used by PT Tira Satria Niaga for promotion?

PT Tira Satria Niaga uses both online and offline platforms. Online platforms include social media, Tira apps, websites, webinars, and Tira Map. Offline platforms include exhibitions, social gatherings, seminars, and cult-selling events.