5 Ways to ACTUALLY Promote Your Music in 2024 (With a Budget!)

Summary

In diesem Video teilt LRE fünf Wege, um mit etwas Geld Ihre Musik zu promoten. Er betont die Bedeutung von visuellen Inhalten und empfiehlt, in hochwertige Musikvideos und Grafiken zu investieren. Er spricht auch über die Nutzung von Social Media Anzeigen, vor allem auf Instagram und TikTok, um die Reichweite zu erhöhen. Außerdem erklärt er die Vorteile von Spotify-Kampagnen und die Nutzung von Plattformen wie SubmitHub, um Musik in Playlists zu platzieren. Zum Schluss erwähnt er Influencer-Marketing, wobei er auf die Risiken und Chancen dieser Methode hinweist.

Takeaways

• 🎨 Investiere in visuelle Elemente, da Inhalt ist König in der heutigen Musikindustrie.
• 📱 Erstelle kleine, vertikale Musikvideos, um auf soziale Plattformen wie TikTok und Instagram gut zu integrieren.
• 🤖 Verwende die DIY-Methode, wenn du die Zeit hast, um das摄影 und Bearbeiten zu lernen, um Kosten zu sparen.
• 💰 Wenn du über ein kleines Budget verfügst, solltest du nicht bei den visuellen Elementen sparsam sein, da gute Inhalte alleine viral gehen können.
• 📈 Nutze soziale Medien-Werbung, aber sei dir der Risiken bewusst, da fehlerhafte Anzeigen schnell Geld verschlingen können.
• 🎶 Verwende Spotify-Kampagnen, um dein Musikprojekt zu bewerben, insbesondere wenn du genügend konsistente Zuhörer auf der Plattform hast.
• 👀 Achte darauf, dass deine Musik den richtigen Zielgruppen in Spotify-Werbekampagnen entspricht, um die bestmöglichen Ergebnisse zu erzielen.
• 🚫 Vermeide 'Pay-to-Play'-Dienste, da diese oft Betrug betreffen und deine Musik von Bots gestreamt werden kann.
• 📊 Verwende Submit Hub, um deine Musik bei legitimen Playlists und Blogs vorzustellen, und nutze die bereitgestellten Statistiken, um deren Legitimität zu überprüfen.
• 🤝 Betrachte Influencer-Marketing als eine Möglichkeit, deine Musik zu bewerben, aber sei dir dessen ungewisser Erfolg bewusst und investiere nur, wenn du bereits andere Marketing-Maßnahmen ausgeschöpft hast.
• 📚 Erwäge, in ein Musik-Marketing-Masterclass einzusteigen, um noch mehr über die Strategien zu erfahren, die erfolgreiche Künstler wie LRC verwenden.

Q & A

Was ist das Hauptthema des Videos?

Das Hauptthema des Videos ist, wie man seine Musik mit einem begrenzten Budget fördert.

Wer ist der Sprecher im Video?

Der Sprecher ist LRE, auch bekannt als der Lowii Guy, ein Musiker mit über 200 Millionen Streams und viraler Präsenz in den sozialen Medien.

Was bedeutet 'content is King' im Kontext des Musikbusiness?

In der heutigen Musikindustrie bedeutet 'content is King', dass qualitativ hochwertige Inhalte entscheidend sind, um Aufmerksamkeit und Streams zu generieren.

Welche Rolle spielen visuelle Elemente in der Musikförderung?

Visuelle Elemente wie Song-Artwork, Spotify-Canvas oder kurze vertikale Musikvideos sind entscheidend, um die Aufmerksamkeit der Zuschauer zu gewinnen und die Musik zu fördern.

Was ist die empfohlene Vorgehensweise, um visuelle Inhalte für die Musik zu erstellen?

LRE empfiehlt, entweder selbst Inhalte zu erstellen, wenn man die nötigen Fähigkeiten besitzt, oder investieren in professionelle Visuals, wenn man das Budget dafür hat.

Welche Plattformen werden für Social-Media-Werbung empfohlen?

Instagram und TikTok sind die am häufigsten genannten Plattformen für Social-Media-Werbung, aber auch YouTube und Facebook können genutzt werden.

Was sind die Vor- und Nachteile von Social-Media-Werbung für Musik?

Die Vorteile liegen in der erhöhten Reichweite und Sichtbarkeit, während die Nachteile darin bestehen können, dass man schnell Geld verschwenden kann, wenn man die Werbung nicht richtig steuert.

Was ist der Unterschied zwischen Spotify Marquee und Showcase?

Spotify Marquee ist eine Art von Anzeige, die neue Releases hervorhebt, während Showcase Songs auf Spotify präsentiert und in verschiedenen Kontexten eingesetzt werden kann.

Was ist Submit Hub und wie kann es genutzt werden?

Submit Hub ist eine Plattform, über die man seine Musik für eine Bezahlung an verschiedene Playlisten und Blogs einreichen kann, um eine breitere Verbreitung zu erzielen.

Was ist Influencer Marketing und wie kann es in der Musikförderung eingesetzt werden?

Influencer Marketing ist das Bezahlen von Personen mit vielen Followern, um ihre Musik direkt zu bewerben oder in ihren sozialen Medien-Inhalten zu nutzen, um eine größere Reichweite zu erzielen.

Welche Rolle spielt die Wahl des richtigen Influencers in der Influencer-Marketing-Strategie?

Die Wahl des richtigen Influencers ist entscheidend, da sie die Reichweite und den Erfolg der Marketingkampagne直接影响, und es viele Faktoren gibt, die den Erfolg beeinflussen können.

Welche anderen Marketingmethoden hat LRE in seinem Karriereweg genutzt?

LRE hat neben den in dem Video genannten Methoden auch andere Marketingstrategien genutzt, darunter das Erstellen von organischen Inhalten, die ohne Werbemaßnahmen viral wurden.

Was sind die Hauptergebnisse, die LRE von seiner Verwendung von Spotify Marquee und Showcase gesehen hat?

LRE hat durch die Verwendung von Spotify Marquee und Showcase eine Zunahme der Sichtbarkeit seiner Musik und die Konversion von Klicks in tatsächliche Zuhörer erlebt, obwohl es keine unmittelbare Rendite auf das investierte Geld gab.

Was ist der Hauptunterschied zwischen kostenlosen Marketingstrategien und den im Video beschriebenen?

Der Hauptunterschied liegt im Budget, das in die Strategien investiert wird; im Video werden Methoden beschrieben, bei denen ein kleines bis moderates Budget für die Förderung der Musik genutzt wird.

Welche Rolle spielt die Transparenz in der Kommunikation von LRE über seine Erfahrungen mit Musikmarketing?

LRE betont die Transparenz, indem er sowohl Erfolge als auch Misserfolge in seiner Musikmarketing-Recherche teilt, um Zuschauer über die Realitäten des Prozesses aufzuklären.

Welche anderen Ressourcen bietet LRE für diejenigen, die mehr über Musikmarketing erfahren möchten?

LRE bietet zusätzlich zu den in dem Video genannten Strategien auch ein Musikmarketing-Masterclass an, die er in den Videobeschreibung verlinkt hat und die noch mehr Details und Schritte zum Musikmarketing enthält.

Outlines

00:00

🎥 Musik-Content als König

In diesem Absatz spricht der YouTuber LRE über die Wichtigkeit von visuellen Elementen für Musik, um in der heutigen Musikindustrie erfolgreich zu sein. Er betont, dass ein guter Song mit ansprechenden Visuals wie Album-Artwork, Spotify-Canvas oder vertikalen Musikvideos die Aufmerksamkeit von Zuschauern erhält. LRE teilt seine Erfahrung mit selbstgemachten Inhalten und empfiehlt, in Visuals zu investieren, um Viralität zu erreichen, selbst ohne Werbemaßnahmen.

05:01

📱 Social-Media-Werbung

LRE diskutiert in diesem Absatz die Verwendung von Social-Media-Werbung, um Musik zu bewerben. Er erwähnt, dass Plattformen wie Instagram, TikTok, YouTube und Facebook geeignet sind, um Anzeigen zu schalten. LRE gibt zu, dass er keine Experte in der Anzeigenwerbung ist und empfiehlt, professionelle Hilfe in Anspruch zu nehmen, um Geld nicht verschwenden zu können. Er betont die Bedeutung von erstklassigen Visuals für die Anzeigen und wie man erfolgreiche Posts für gezielte Werbekampagnen auswählt.

10:02

🎶 Spotify-Kampagnen

Der dritte Absatz konzentriert sich auf Spotify-Kampagnen als Mittel, um die Musik zu bewerben. LRE erläutert die Funktionen von Spotify Marquee und Showcase und teilt seine persönlichen Erfahrungen mit diesen Tools. Er zeigt, wie Marquee dazu beigetragen hat, seine Musik zu verbreiten, und wie man Zielgruppen wie 'frühere aktive' Hörer ansprechen kann. LRE warnt auch davor, die Kosten-Nutzen-Relation zu stark zu betonen, da die Werbekampagnen hauptsächlich auf Brand-Bewusstsein abzielen.

15:03

🚫 Vermeiden von Pay-to-Play

In diesem Absatz warnt LRE vor sogenannten Pay-to-Play-Diensten, bei denen man für den Einstieg in Playlists bezahlt. Er betont, dass dies oft Betrug ist und dass man stattdessen Submit Hub verwenden sollte, um legitime Playlists und Blogs zu erreichen. LRE teilt einen Tipp, wonach man die Musik der Playlists anhören sollte, um sicherzustellen, dass man sich im richtigen Kontext befindet.

🤝 Influencer-Marketing

Der fünfte Absatz behandelt das Influencer-Marketing als eine Möglichkeit, Musik zu bewerben. LRE erzählt von seinen Erfahrungen, wie er Lieder durch Influencer viral machen konnte, und warnt auch vor den Risiken und der Unsicherheit dieser Methode. Er betont, dass das Lied selbst und die Wahl des richtigen Influencers entscheidend sind und dass man sorgfältig planen und die Chancen einschätzen sollte.

👋 Abschluss und Ermutigung

Schließlich schließt LRE mit einem Abschnitt, in dem er seinen Zuschauern Mut macht und sie ermutigt, nicht aufzugeben. Er teilt einen Link zu seinem Musik-Marketing-Masterclass und betont, dass die einzigen Menschen, die scheitern, diejenigen sind, die aufhören. LRE dankt den Zuschauern fürs Zuschauen und kündigt an, sie in seinem nächsten Video zu sehen.

Keywords

💡Visuelles

Visuelles bezieht sich auf alle visuellen Inhalte, die ein Musiker erstellt, um seine Musik zu bewerben, wie z. B. Albumcover, Spotify-Canvas, Animationen oder Musikvideos. Im Video wird betont, dass gute visuelle Inhalte entscheidend sind, um in der heutigen Musikindustrie erfolgreich zu sein.

💡Content

Content umfasst alle Inhalte, die ein Musiker erstellt und teilt, einschließlich Musik, Videos und Posts in sozialen Medien. Der Sprecher erklärt, dass hochwertiger Content allein viral gehen kann, ohne dass Geld für Werbung ausgegeben werden muss.

💡Soziale Medien Anzeigen

Dies sind bezahlte Werbeanzeigen auf Plattformen wie Instagram, TikTok, YouTube und Facebook. Der Sprecher hebt hervor, dass diese Anzeigen nützlich sein können, aber ohne das nötige Wissen leicht Geld verschwendet werden kann.

💡Spotify Marquee

Spotify Marquee ist ein Werbeformat auf Spotify, das neue Musik direkt an potenzielle Hörer bewirbt. Der Sprecher beschreibt seine positiven Erfahrungen damit und wie es ihm geholfen hat, seine Musik einem breiteren Publikum vorzustellen.

💡Organischer Content

Organischer Content bezieht sich auf Inhalte, die ohne bezahlte Werbung erstellt und geteilt werden. Der Sprecher betont die Bedeutung von organischem Content und erwähnt Künstler wie Nick D, die erfolgreich sind, ohne Geld für Werbung auszugeben.

💡Influencer Marketing

Beim Influencer Marketing wird Geld an Influencer gezahlt, um Musik oder Merch zu bewerben. Der Sprecher erläutert, dass dies eine riskante Strategie sein kann, die jedoch bei richtiger Anwendung lebensverändernd sein könnte.

💡ROI (Return on Investment)

ROI bedeutet die Rendite einer Investition. Der Sprecher rät Musikern, ihre Erwartungen an den direkten finanziellen Ertrag von Werbeanzeigen anzupassen und diese eher als Mittel zur Steigerung der Markenbekanntheit zu sehen.

💡SubmitHub

SubmitHub ist eine Plattform, auf der Musiker ihre Musik an Blogs und Playlists einreichen können. Der Sprecher erklärt, dass dies eine legitime Methode ist, um Musik zu bewerben, im Gegensatz zu bezahlten Playlist-Platzierungen, die oft Betrug sind.

💡DIY Methode

DIY (Do It Yourself) bedeutet, Dinge selbst zu machen, ohne professionelle Hilfe. Der Sprecher erklärt, dass er seine visuellen Inhalte selbst erstellt, da er in einer kreativen Umgebung aufgewachsen ist und sich die nötigen Fähigkeiten angeeignet hat.

💡Markenbewusstsein

Markenbewusstsein bezieht sich auf die Bekanntheit einer Marke bei den Verbrauchern. Der Sprecher betont, dass der Hauptzweck von Werbeanzeigen darin besteht, das Markenbewusstsein zu steigern, anstatt direkt Geld zu verdienen.

Highlights

Invest in visuals for your music as content is king in the music industry.

Create good content in visuals including artwork, Spotify canvas, and vertical music videos.

Consider the DIY method for visuals if you have the time and interest in creating content yourself.

If you have a good song, visuals can potentially make it go viral without needing to pay for promotion.

Social media ads on platforms like Instagram and TikTok can be effective if done correctly.

Hiring someone to run social media ads can be beneficial if you're not experienced.

Visuals are crucial for social media ads as they significantly impact the ad's success.

Adjust your mindset when running ads to focus on brand awareness rather than direct ROI.

Spotify campaigns such as Marquee and Showcase can be effective for promoting music on Spotify.

Spotify Marquee targets different types of audiences based on their listening history.

Showcase on Spotify allows customization and can be seen by a large number of listeners.

Avoid paying to get into playlists as it often leads to scams and bot streams.

Submit Hub is a legitimate way to submit music to playlists and blogs with analytics.

Influencer marketing can be a gamble but has the potential to change your music career if done right.

Ensure the song is viral-ready before investing in influencer marketing.

Organic growth and content quality are often more effective than paid promotion.

The speaker offers a music marketing master class for further insights into successful strategies.

Transcripts

what's up it's your boy lre back with

another video and today we're going to

be talking about five ways to promote

your music with a bit of money now I did

a video like this few years ago and it

was five ways to promote your music free

or lowbudget and with that I went over

all the free ways to get your music

heard which I've been utilizing my whole

career if you happen to be new to this

channel my name is lre AKA the lowii guy

I've gotten well over 200 million

streams and I've gone viral a bunch of

times on social media blah blah blah you

can find all my links in the bio if you

want to know if I'm credible or not but

for the people that know already let's

just get right into it number one invest

in visuals as you should be well aware

of already content is King in today's

music industry I'm sorry I know a lot of

us hate it but it is what it is so once

you have a good song on your hand I

think the most important thing you can

do with your budget is to start making

good content in visuals Now by visuals I

mean like the artwork for your song or

album or whatever like a cool Spotify

canvas if you're doing lowii maybe you

get some animations made or something

like that if you're artist and you rap

or sing I'd highly recommend making a

bunch of small little vertical music

videos take four bats and infinity song

for example content like that seems to

be going a very long way especially if

you're just doing the same song over and

over again your hook your verse your

bridge and a bunch of different settings

with like high quality looking videos

that really seems to be the wave right

now and now I personally do prefer the

DIY method you know I've been doing it

all myself but I was fortunate enough to

kind of grow up in like a creative

Environ enironment at least as far as

the internet goes I've always been

interested in shooting photos shooting

videos editing content all that kind of

stuff so if you are willing to put in

the time to learn how to do this stuff

it might not cost you anything except

for the initial investment in maybe

buying some camera gear and some editing

software or something like that but if

you got the music now and you're ready

to go and you just don't have the time

and you do have a little bit of money on

you I'd highly recommend to not skimp

out on the visuals if your content is

good you might not even have to worry

about paying to promote anything because

content alone can go viral trust me I've

done it a bunch of times look at people

like Nick D who I've interviewed and he

says he doesn't spend money on ads it's

all just organic content and that's how

he does his thing but what works for one

person doesn't work for everybody but

that being said the content and the

visual statement lead me directly into

number two which is social media ads so

there are plenty of platforms to run ads

on some of the most popular are

Instagram and Tik Tok right now you can

also do YouTube or Facebook it's really

up to you but I have a little bit of

experience with all of these but trust

me I am no expert so I am definitely at

a point in my career where I would much

rather hire somebody to do these ads for

me because when you start running ads on

social media let me tell you something

if you don't know exactly what you're

doing you will start wasting money fast

so that's why me personally I would like

to take myself out of the equation I've

spent a lot of money on social media ads

and the results have been very hit or

miss and I'm sure I've wasted hundreds

of dollars on useless ads but that being

said there are tons of resources online

here on YouTube that go in full detail

teaching you step by step how to run ads

for your music I'll leave a link in the

description for some of the resources

that I've actually used that have worked

for me but like I mentioned this phase

also heavily relies on the first phase

which is visuals gone are the days of

slapping your song behind a picture of

your cover art and running an ad on it

and expecting it to do numbers I mean

maybe that worked in the past but these

days it doesn't so if you already made

some really really good content for your

music and you've already posted it and

maybe some of them are already doing

organically well at least in comparison

to your other content or something like

that that's usually a good heads up to

be like okay this post is perfect for

ads that's something I kind of learned

from Gary ve he always tells brands that

you post stuff organically and if

something pops off then you just go hard

on ads with that specific post so that

personally would be my strategy but I'm

going to offer two disclaimers right now

the first being when you think about

running ads for your music you might

just want to adjust your mindset away

from like direct Roi which means return

on investment because you might spend

$200 on this Instagram ad and you get x

amount of clicks and then they go stream

your song but come on we're not even

getting a penny per stream you're never

going to make your money back for the ad

directly but overall the point of

running ads is so that you can just get

a little boost and maybe the Spotify

algorithm will see that and it'll juice

you up a little bit like it's all about

the Domino effects so don't even think

about making money back from these ads

cuz that's just it's really just brand

awareness honestly and one more

disclaimer is I do not run social media

ads anymore for my music at least I

prefer to just go organic and let it be

but in number three I will tell you

where I do spend most of my marketing

budget for my major releases before that

though let's get a quick word about our

Channel sponsor drro kid so if you don't

know what Dro kid is I talk about it all

the time but personally to me it is the

best way to get your music on all

streaming platforms really fast I'm

talking next day type stuff it's crazy

for just $22.99 a year you can upload

unlimited songs to all streaming

platforms not just Apple music or

Spotify it also includes things like

Instagram Tik Tok and Snapchat which are

huge platforms for growing your fan base

if you look at any of my releases in the

past several years most of them were

through Dro kid unless I release with a

label or something like that so you can

take my word for it they are dope and if

you use my affiliate Link in the

description and you can get 7% off your

first year and your boy also gets a

little Kickback not only are you helping

yourself distribute your music quickly

you're also helping my little old

Channel you know what I'm saying so

shout out to drro Kit let's get back on

to number three all right so number

three is something that I personally

spend a good bulk of my budget on and

that is Spotify campaigns so if you have

enough consistent listeners on Spotify

you should have access to two forms of

advertisements directly in the Spotify

for artist platform and those are

Spotify Marquee and showcase I've used

Spotify Marquee for almost all of my

major releases and I've seen some solid

results and because I'm the transparency

King I'm going to take you and show you

some of those results right now this is

the most recent one I did for my single

LD pretty much when you go this is what

it looks like if you've ever been on

Spotify and seen something like this pop

up and say new music for you or whatever

that's what it is that's a Spotify

Marquee there's a few different types of

audiences that you can Target it's

moderate light and previously active

these are super important moderate are

people who listen to your music a bunch

in the past 28 days light is maybe they

listen a couple of times in the last 28

days and previous are people who used to

listen to your music but haven't

intentionally streamed it in the last 28

days but they might still be interested

you know they're not gone forever so

I've tested both of these I lean more

towards previously active and light

mostly because one would assume that

your moderate listeners that are

listening to you a lot will see your new

release organically and probably listen

it's not guaranteed but those are the

options and I believe the minimum spend

is like 200 bucks so for this I did $500

I usually do $500 and this is honestly

this and artwork is pretty much all I

personally spend money on but that is

because I know how to make content I've

been doing all this for a long time here

are the results okay nearly 8,000 people

saw the campaign over 1,000 people

clicked it now it goes on to tell you

all these other things which is cool

performance details is the important

stuff right so converted listeners so

480 people that clicked it have been

converted into listeners so that's just

saying that out of the 1,192 people that

clicked it 480 people actually went and

listened to the song and yeah so

previously active audience is the one I

usually focus on so 388 people were

previously active so that's actually

pretty good now I won't bog you down

with all these percentages and stuff

that's not what this video is about if

you want like a separate video that just

on this I could let you know but yeah

199 saves pretty good and 47 of the

people went and listened to other songs

so did I make that $500 back hell no but

at the very least 388 people were like

oh alre I haven't heard bro in a while

let me check him out they checked me out

200 of them saved the song and 47 of

them went and listened to more of my

cataloges you know pretty good and I can

show you I believe I've done only one

showcase so showcase is dope because

there's a lot of different options for

it so for example I did this one for

snowf I spent $200 and it got 500 clicks

which is pretty good 177,000 people saw

it but showcase shows your song on

Spotify and you can kind of put whatever

you want the cool thing about this is

you can do any old single so if I say

like let's say nami song or whatever

boom so it looks like this you might

like but you can also change that to

releasing music soon new music getting

buzs and then obviously for the

snowfight one I put seasonal Vibes cuz

you know holidays and whatnot but yeah

you can customize the audience as well

you can do the active audience super

listeners all that kind of stuff and you

can see the price right here set your

budget blah blah blah so that one's dope

too I just don't have as much experience

with it so I'm not putting too much

money into it yet but essentially that

is what I've been spending my money on

when it comes to marketing and the

reason why I do this over Facebook ads

is like I said if you don't know what

you're doing you start wasting money two

picture yourself as a listener you're

already on Spotify with the attention to

listen to music so you pull out your

phone you open it up and you see that

and you're like oh okay new elre haven't

heard from him from a while you click it

now you're listening to elre you know

what I'm saying but when it comes to

Instagram it's like okay I'm on

Instagram or Tik Tok or whatever I'm on

that to just consume content and just

like have a good time I see an ad I

might be way less likely to click the ad

go to whatever link it says pick one of

the platforms that I use then go into a

whole another app and then stop

everything I'm doing and listen to that

song now as far as the cost I'm not the

guy to compare like how much it costs

with Facebook Instagram ads or Tik Tok

ads versus the Spotify thing but if

you're prioritizing Spotify like me this

could be the way to go do your own

research of course that one took a

little longer than I anticipated so

let's speed run the next two number four

is using submit Hub now I would never

recommend paying to get your music into

playlist because 99% of the time those

are scams just don't do it you see all

these accusations and complaints on the

internet about people's music being

taken down for bot streams they're

putting your song in a playlist that's

just filled with Bots and then next you

know Spotify is like giving you a

warning or taking your music down or

something like that so I would stay

clear of anything that says pay to play

pay to playlist but submit Hub on the

other hand is more legitimate right so

pretty much what you do is you buy some

credits and then you use those credits

to submit to these different playlist

and different blogs and what's cool

about it is it also shows stats about

like how many listeners these play

playist are getting so that way you can

actually verify like if this playlist is

legit it could just be dead with a bunch

of followers and stuff like that so you

can actually get some analytics from

this I personally don't use this at all

anymore but I have in the past

especially when I was coming up one word

of advice would be if you're going to

submit to a blog or a playlist make sure

you go to that playlist and go to that

blog or whatever listen to all the music

that's in that and be 100% sure that

your music can fit that Vibe or they

just want accept you okay like I've

submitted to a bunch and I've only

gotten into like maybe three in my whole

life that I've ever used this so people

are very particular on the sounds that

they want in those playlists so if you

go and listen to it and you don't you're

a little on the fence if the vibe fits

just don't bro you're going to waste

your money cuz like even for me for like

Loi example A lot of these playlists are

more on the LOI girl side of Loi you

know me I like my drums to hit so I was

just hitting a dead end when I was

submitting my tracks back in the day and

the only ones that got into a playlist

were the more softer lowii girl type of

sound so if you're going to do that just

keep that in mind but this could be

worth like throwing a like maybe 50 to

100 bucks of your budget into this maybe

even sometimes I probably just spend

like $20 for some credits you know on to

number five last but not least

influencer marketing now influencer

marketing is basically paying somebody

who has a lot of followers to either

promote your music directly promote your

merch or to just use your song in a

video on like Tik Tok or Instagram reals

or something like that and give you

credit in hopes that people will see

that and start using the sound

themselves trickle effect boom next to

you know you got a viral onong now I put

this last for a reason let's start with

the positives because if you have a lot

of money and you work with the right

influencers and you're very strategic

and you plan it out well this could

potentially change your life but at the

end of the day it all depends on the

influencer you choose but most

importantly it depends on the song

Because quite frankly there's a a lot of

luck involved let me give you a little

Story Time example okay so I personally

have a bunch of songs on Tik Tok and

Instagram reals that have hundreds of

thousands of videos made to them

obviously my main claim to fame my Loi

Steven Universe song has like 10 million

videos made to it none of those videos I

paid a dime to anyone okay so it was

just all organic obviously back when I

posted the original songs you know

whatever content I made at the time went

viral so people like the song they asked

me for it they're streaming it on the

streaming platforms and they're using

the sound in the background of their

videos most of the time it's all organic

and I can't even single out who started

you know the the trends or whatever but

there was a time back in the day when I

used to do all these Dancy type of

things where this one influencer pretty

much made a whole dance Trend to my song

and it went crazy so I built up a

relationship with them and I would send

them all my remixes and stuff like that

and they would use them and a few times

that's really what started kicking

things off but then I had a song that I

really believed in but it wasn't a remix

so when I hit them up about it they said

I'd have to pay and I'm like you know

what fair enough so I ended up paying

$11,000 for the person to use the song

in their video and the video did okay

and maybe a 100 people use the sound

afterwards but 100 people using your

song on Tik Tok is not enough to move

any needle or do anything at all really

but what I will say is I wouldn't

consider it a ripoff because like I said

this same influencer has made at this

point at least three of my songs go

viral just like organically so I knew

they had the potential so in reality it

could have been the type of content she

did maybe wasn't the move maybe my song

wasn't the move like who knows there's

so many factors so at the end of the day

what I'm trying to say is influencer

marketing it could be life-changing but

it's just a huge gamble bro remember

that classical Loi album I did with umg

they had a sizable budget for influencer

marketing I saw all the influencer posts

that were paid and all that kind of

stuff didn't really do anything honestly

what I say they wasted that money on

that maybe honestly yeah I would say you

know if they just gave me that money I

probably could have I don't know did a

little something better than what

happened because none of the songs that

were being promoted went viral on Tik

Tok or anything like that so but in an

alternate World maybe one or two of

those went viral and the song just took

off crazy it's gambling bro so bottom

line if you have the money and you've

already exhausted all those other

options this could be something but do

your own research be smart and make sure

the song is like viral ready I don't

know but yeah I feel like that was a lot

of talking you know your boy doesn't

write scripts so yeah I hope you learned

something if you need any help with this

I did make a music marketing master

class I'll leave the link tons of gems

in there I highly recommend it it's an

hour long of me just taking you step by

step through everything I did to get to

where I am but yeah good luck on your

music career I'm rooting for you just

honestly don't give up and you'll get

somewhere I'm telling you the only

people that fail are the people who fail

you know what I'm saying but all right

thanks for watching I'll catch you in

the next one peace