How to Make Money Online with @NasDaily | Nas Summit Bangalore Full Interview

Summary

This conversation focuses on building successful online communities and businesses without relying on massive social media followings. Experts from various industries discuss how they transitioned from social media platforms like Instagram and LinkedIn to dedicated community-building platforms like Nas.io. They highlight the importance of direct engagement, monetizing through paid memberships, and offering valuable content. Key strategies discussed include leveraging community data, creating exclusive offerings, and ensuring sustainable revenue through monthly memberships, courses, and mentorships. Ultimately, the conversation emphasizes that community-driven businesses can thrive without the pressure of social media algorithms.

Takeaways

• 😀 You don't need millions of followers to build a business—social media platforms often benefit the owners more than the creators themselves.
• 😀 Social media is designed as a billboard, where creators entertain without getting paid. The need for alternative platforms like nasio is emphasized to support creators' direct income.
• 😀 Building a community off social media platforms, like WhatsApp or LinkedIn, can be a more effective way to monetize and connect with an audience.
• 😀 The focus should be on collecting data (e.g., emails, phone numbers) from your audience to build a direct relationship and long-term business growth.
• 😀 Many creators choose to take their followers off social media platforms like Instagram because they want more control and avoid relying on algorithms to reach their audience.
• 😀 You can monetize a community through memberships, mentorships, and webinars, with different pricing strategies depending on your target audience.
• 😀 Having paid products (e.g., courses, eBooks, or exclusive content) within a community increases perceived value and monetization potential.
• 😀 Social media platforms like Instagram, LinkedIn, and YouTube provide discoverability but do not help creators monetize directly. Platforms like nasio are better suited for creator businesses.
• 😀 Building a community is about offering value and building relationships. Free content can attract people, but paid options show the real value and help build trust with the audience.
• 😀 The best way to scale your business is by focusing on a small, dedicated group of people (1% of followers) who are most interested in your work and willing to pay for exclusive content or experiences.

Q & A

Why does the speaker believe social media is broken for creators?

The speaker argues that social media platforms, like Instagram, do not pay creators directly for their content. While creators engage audiences, it is the platform owners who profit. The speaker believes there needs to be a different system, like nasio, that allows creators to make money from their communities.

What is the main goal of Nasio, as discussed in the script?

Nasio is designed to help creators build communities and monetize them, unlike platforms like Instagram and Shopify, which aren't tailored for community-driven businesses. It offers tools for creators to run webinars, coaching sessions, and maintain direct contact with their members.

How do the community members in the script monetize their followers?

The community members discussed different ways to monetize their followers, including offering paid memberships, conducting webinars, selling e-books, and providing one-on-one mentorship sessions. The common theme is building a direct relationship with a smaller, engaged group of followers.

Why do the creators in the script move their followers off social media platforms?

Creators move their followers off platforms like Instagram to avoid being dependent on social media algorithms. They aim to create a direct connection with their followers and offer more personalized content, such as courses or mentorship, which social media platforms cannot adequately support.

What are the benefits of using WhatsApp for community building, as mentioned in the script?

WhatsApp is used as a primary platform for community engagement, as it allows for direct communication with community members. One creator mentions building a community of 323 members using WhatsApp, highlighting its effectiveness for engagement without relying on algorithms.

How did the creator with 230,000 Instagram followers manage to make more money from 1,500 WhatsApp members?

Despite having 230,000 Instagram followers, the creator found that the real income came from a smaller, more engaged community of 1,500 members on WhatsApp. This shows the value of focusing on a highly engaged, smaller group rather than a large, passive following on social media.

What is the key strategy to monetizing communities off social media?

The key strategy involves collecting data (e.g., phone numbers, emails) from followers and then creating valuable paid offerings like webinars, memberships, and courses. Direct engagement through platforms like nasio allows creators to monetize effectively without being dependent on social media platforms.

How does nasio help creators manage their communities and generate revenue?

Nasio allows creators to manage their communities by providing tools for direct messaging, data collection, content delivery, and monetization features. Creators can automate tasks like messaging, run paid webinars, and offer memberships, creating a more sustainable income stream.

Why do some creators choose to charge for community membership, while others offer it for free?

Some creators charge for membership because they believe that paid content is valued more and that charging helps ensure commitment and results. Others offer free membership initially to attract a wider audience, with paid content or services available once trust is built and value is demonstrated.

What role does personal interaction play in the success of the creators' business models?

Personal interaction is critical for many creators. For example, one creator emphasizes cohort-based programs where they offer direct mentorship and feedback. This personal attention adds significant value, distinguishing their offerings from pre-recorded courses and fostering trust with their community.