Cómo Verificar un Negocio en Google Maps o Google My Business 2024

Jhon Cruz SEO

19 Sept 202306:52

Summary

TLDRGoogle has updated its business verification methods, moving away from traditional postal cards and phone calls to a new video verification process. This change aims to combat spam and fraudulent profiles. The video must show the business location, equipment, and proof of management without cuts, ensuring it matches the business profile. It should demonstrate the business's legitimacy and service offerings. If video verification is not possible, Google Business Profile support can be contacted with detailed business information and proof for alternative verification methods. Patience and politeness are advised when dealing with support for a successful verification process.

Takeaways

😀 Google has updated its business verification methods, with video verification now being the most common method.
📬 The traditional methods like postal cards and phone calls for verification are being phased out due to spam and abuse issues.
🎥 The new video verification process requires businesses to show their location, equipment, and proof of management in a continuous video.
📍 The location shown in the video must match the business's service area, which can be demonstrated by showing nearby landmarks or street signs.
🏢 The business's name and category should be consistent with the profile and can be shown through marketing materials or branded vehicles.
🛠 If applicable, the video should display tools or equipment used for the business's services, such as those used by an electrician or locksmith.
🔑 Demonstrating authorization to represent the business can be shown by accessing a vehicle with a key or entering a restricted business area.
📹 Tips for a successful video include starting with an external view, keeping the video concise (1-2 minutes), and ensuring it contains essential elements of the business.
🛑 If uploading the video is problematic due to bugs or errors, follow the instructions or contact Google Business Profile support as a last resort.
📧 Contacting support involves filling out a form with accurate business information, relationship to the business, and any relevant proof of the business's existence.
🔍 Google support will reach out via email within 3-5 business days to guide through the verification process if the video method is not feasible.

Q & A

Why did Google update its verification methods for businesses?
-Google updated its verification methods to combat spam and abuse by users who create fraudulent profiles or listings on the map to generate leads.
What is the new common method for verifying businesses on Google?
-The new common method for verifying businesses on Google is through a video, replacing the classic methods such as postal cards, phone calls, or text message codes.
Why is it important to verify a business on Google?
-Verification ensures that the business is real and not a fictitious one created for generating leads, thus enhancing trust and credibility among potential customers.
What are the three requirements Google asks for in the business verification video?
-The three requirements are: 1) The location must match the business profile's service area. 2) The business name and category must match the commercial profile. 3) The person must be authorized to represent the business.
What should the business verification video include to show the business's location?
-The video can include showing a street sign, nearby businesses, or points of interest to demonstrate where the business is located.
How can a business demonstrate its identity and category in the verification video?
-The business can show marketing materials, business cards, branded vehicles, or commercial tools and equipment related to the services provided.
What does it mean to be authorized to represent the business in the verification video?
-Being authorized means showing actions that only a business representative would do, such as opening a vehicle with a key, entering a restricted business area, or using business software.
What are some tips for successfully recording the Google business verification video?
-Start by filming the surroundings, keep the video concise and essential, aim for a duration of 1 to 2 minutes, and ensure to follow Google's instructions if uploading issues arise.
What should a business do if it encounters problems uploading the verification video?
-If there are issues uploading the video, the business should try multiple times, follow instructions, and if still unsuccessful, contact Google Business Profile support for assistance.
How can a business contact Google support if it cannot record or upload a verification video?
-The business should go to the Google Business Profile support, select the option for businesses that cannot record or upload a verification video, and fill out a form with accurate business information.
What information should be included in the form when contacting Google support for business verification issues?
-The form should include the business name, contact email, phone number, relationship to the business, a description of the business, any relevant business documents or legal registrations, and a detailed description of the problem.

Outlines

00:00

📹 Google Business Verification Update

Google has updated its business verification methods, moving away from traditional methods like postal cards and phone calls to a new video verification process. This update aims to combat spam and abuse from users creating fraudulent profiles. The video verification requires businesses to show their location, equipment, and proof of management to confirm the business's legitimacy. Businesses must ensure the video is continuous, showing the location, business name, and category matching their profile. Additionally, they must demonstrate authorization to represent the business, possibly by showing access to restricted areas or using business-specific software. Tips for a successful video include starting from outside the business to capture the environment, keeping the video concise, and ensuring it's between 1 to 2 minutes long. If uploading the video is problematic due to potential bugs in the new feature, businesses can contact Google Business Profile support for assistance.

05:01

📝 Alternative Verification Process for Google Business Profiles

If a business encounters issues with the video verification method, they can seek alternative verification through Google's support. The process involves filling out a form with the business's details, including country, official registry link, website, and relevant legal documents. Additional information about the verification issue can be provided, such as suggesting a video call or another verification method if the video verification is not feasible. After submitting the form, Google's support team will contact the business within 3 to 5 business days to guide them through the verification process. It's important to be patient and courteous with the support team to ensure a smooth verification experience. The video also encourages viewers to subscribe to the channel for more updates, tutorials, and information on Google business profiles and local SEO.

Mindmap

Keywords

💡Google verification

Google verification refers to the process of confirming the legitimacy and authenticity of a business on Google platforms, particularly for business listings on Google Maps. In the video's context, Google has updated its verification methods, moving away from traditional methods like postal cards and phone calls to a video verification approach. This change is aimed at combating spam and abuse from fraudulent profiles.

💡Video verification

Video verification is the new method introduced by Google for businesses to prove their existence and legitimacy. It involves creating a video that shows the business location, equipment, and proof of management. The video serves as a tool for Google to verify that the business is real and not a fictitious entity created for generating leads, as mentioned in the script.

💡Business profile

A business profile on Google refers to the listing that represents a business on Google Maps and other Google services. It includes information like the business name, location, category, and contact details. In the script, it is mentioned that changes to the business profile may trigger a re-verification process.

💡Spam and abuse

Spam and abuse in the context of the video refer to the creation of fraudulent business profiles or listings on Google Maps with the intent to generate illegitimate leads or for other malicious purposes. Google's update to its verification process is designed to mitigate such activities.

💡Continuous recording

Continuous recording is a requirement for the video verification process mentioned in the script. It means that the video submitted for verification should be a single, uncut take without any editing or cuts, ensuring that the footage is genuine and not manipulated.

💡Location consistency

Location consistency is a key aspect of the video verification process. The script emphasizes that the location shown in the video must match the area of services listed in the business profile. For example, showing a street sign or nearby businesses can help confirm the location of the business.

💡Business name and category

The business name and category are important identifiers that must be consistent with the information on the business profile. In the video, showing marketing materials, business cards, or branded vehicles can help verify that the business name and category align with the profile, as illustrated in the script.

💡Authorized representative

An authorized representative is someone who has the legal right to act on behalf of the business being verified. The script suggests showing actions like unlocking a vehicle with a key or entering a restricted business area as evidence of being an authorized representative.

💡Service area

A service area refers to the geographical region where a business operates and provides its services. In the video script, it is mentioned that showing the service area, such as a physical store or a vehicle used for services, can help Google verify the business.

💡Technical support

Technical support is offered by Google for businesses facing difficulties with the verification process. The script describes a scenario where if a business cannot record or upload a verification video, they can contact Google's technical support for assistance.

💡Google business profile support

Google business profile support is the team or service that businesses can reach out to for help with issues related to their business profile on Google. In the script, it is suggested that if a business cannot complete video verification, they can contact this support team for further assistance.

💡Verification form

A verification form is a document that businesses can fill out to provide accurate information about their business when they are unable to complete the video verification process. The script describes filling out such a form with details like the business name, contact information, and any relevant proof of the business's legitimacy.

Highlights

Google has updated its business verification methods to combat spam and abuse.

The classic methods of postal cards, phone calls, and text message codes are being replaced by video verification.

The new video verification method requires showing the business location, equipment, and proof of management.

The video must be continuous without cuts to verify the business's legitimacy.

The business location in the video should match the profile's service area.

The business name and category must align with the commercial profile.

Representatives should show authorization to act on behalf of the business.

Including more evidence in the video can facilitate Google's verification process.

Tips for successfully recording the verification video are provided.

The video should capture the business environment and essential operations concisely.

The recommended video length for verification is between 1 to 2 minutes.

Troubleshooting advice for uploading issues with the new video verification feature is given.

If video verification is not possible, contacting Google Business Profile support is suggested.

A detailed process for contacting support and the information required is outlined.

Support will guide businesses through the verification process if the video method is not feasible.

Patience and politeness are advised when interacting with Google support.

The video concludes with a call to action for subscribing to the channel for more updates and tutorials.