STEP 8: ADS CREATIVE BAHAN IKLAN

Summary

In this video, the speaker discusses the effectiveness of using posters versus videos for advertising. They emphasize that both mediums are important, but the key is to grab the audience's attention. Videos, when done well, are highly engaging, especially on social media platforms like Facebook and Instagram. However, posters are quicker and easier to create, making them a good option when time is of the essence. Ultimately, whether using a poster or video, the focus should be on capturing the audience’s attention effectively.

Takeaways

• 😀 Video and posters are both important tools for marketing; neither is inherently more effective than the other.
• 😀 The key factor is how well the content grabs the audience's attention, regardless of whether it's a video or a poster.
• 😀 Videos are easy to share across multiple platforms like Facebook and Instagram, making them a versatile option.
• 😀 When creating videos, it's better to shoot in landscape mode (horizontal) for a 16:9 aspect ratio, which can later be edited into other formats.
• 😀 Editing videos to fit various platforms is important; adjusting the format and adding headers and footers can help capture attention.
• 😀 Posters are quicker to produce compared to videos, which may take more time to shoot and edit.
• 😀 If a video fails to grab attention, it can feel like a waste of time, leading to frustration and a higher likelihood of giving up.
• 😀 Posters are great for quick campaigns when time is limited and speed is essential in getting content out.
• 😀 Video content, when done well, can be more engaging and is often favored on social media platforms like Facebook.
• 😀 Ultimately, the most important factor is the ability to capture the audience's attention, whether through video or poster.

Q & A

What is more effective, a video or a poster, according to the speaker?

The speaker believes both video and poster are important, but the key is to ensure they grab the audience's attention effectively.

Why does the speaker think both video and poster are important?

Both video and poster are crucial because they serve different purposes and can be shared across multiple platforms to maximize reach.

How does the speaker suggest optimizing a video for social media platforms?

The speaker recommends shooting videos horizontally (landscape mode) for a 16:9 ratio and then editing them into a square format, adding headers and footers to increase engagement.

What is the main challenge with creating effective videos according to the speaker?

The main challenge is that creating a video requires more effort, including shooting and editing, and if it doesn’t grab the audience's attention quickly, it can feel like a waste of time.

What is the speaker's preferred method when they need quick results?

When the speaker needs quick results, they prefer using posters because they are faster and easier to create compared to videos.

Why does the speaker prefer posters for quick results?

Posters are quicker to create because they don't require shooting or editing like videos, which can be time-consuming and sometimes ineffective in grabbing attention.

What does the speaker emphasize about the effectiveness of a poster?

The speaker emphasizes that a poster must be able to grab the audience's attention, similar to a video, in order to be effective.

How important is the ability to grab the audience’s attention in both video and poster?

It is crucial in both formats. The speaker highlights that if neither a video nor a poster can capture the audience's attention quickly, both will be ineffective.

What does the speaker say about the role of videos on social media platforms like Facebook?

Videos are more engaging on platforms like Facebook, and if you have the skills to create powerful videos, they can be very effective in attracting attention.

What does the speaker mean by 'grabbing the audience’s attention'?

Grabbing the audience’s attention means creating content, whether a video or a poster, that quickly engages the viewer and makes them want to watch or learn more.