#GenerasiSolusi: Wahyoo, Aplikasi Warteg Digital (Part 1) | Mata Najwa

Summary

In this episode of Mata Najwa, the discussion focuses on the digital transformation of traditional businesses, particularly small eateries like 'warteg' in Indonesia. The guest, Wahyu Setiawan, introduces a digital platform aimed at modernizing these eateries by providing tools for improving operations, managing supplies, and offering training. The initiative seeks to help traditional business owners adapt to the digital age and enhance their services, ensuring they remain competitive. Wahyu shares insights into overcoming challenges like changing mindsets and helping businesses thrive through innovation and digital solutions.

Takeaways

• 😀 Digital revolution is transforming various industries, making many tasks easier, especially for the younger generation innovating through apps.
• 😀 Traditional warung (small restaurants) are embracing digital tools and modern ecosystems to stay competitive and relevant in the market.
• 😀 Jakarta has around 35,000 warungs serving over 3.5 million people daily, presenting a huge market opportunity.
• 😀 Wahyu Setiawan, the founder of a startup, is helping traditional warung owners modernize by offering online services, training, and new features.
• 😀 The goal of Wahyu's platform is to modernize traditional warungs, making them more professional and appealing to millennials.
• 😀 Wahyu's solution includes mentorship (P3K), training, and revenue boosting features for warung owners to increase their business potential.
• 😀 The challenge of changing the mindset of traditional warung owners who are comfortable with their old ways is significant, but crucial for growth.
• 😀 Wahyu aims to extend its reach beyond Jakarta to other parts of Indonesia and even internationally, bringing modern solutions to traditional food businesses.
• 😀 The platform also simplifies logistics, allowing warung owners to order supplies and ingredients through the app instead of going to the market every day.
• 😀 The ultimate vision is to create a modernized culinary business ecosystem that includes not only warungs but also other traditional food businesses across Indonesia.

Q & A

What is the main theme of the Mata Najwa episode discussed in the transcript?

The main theme of the episode revolves around the transformation of traditional businesses, particularly warteg (small eateries), through digital innovation. The focus is on modernizing these businesses using technology to improve their operations and keep up with the changing times.

What is Wahyu's role in helping warteg owners?

Wahyu is a startup company that helps traditional warteg owners modernize their businesses by offering online applications and services. These services include business guidance, additional income opportunities, and professional training to help warteg owners adapt to the digital age.

Why is there a need for warteg owners to innovate in the digital era?

In the digital era, the traditional warteg business faces increasing competition. Without innovation, these businesses risk being left behind. Modernizing through digital tools and services helps warteg owners stay relevant and competitive, attracting younger customers and improving their overall operations.

What challenges do warteg owners face when trying to innovate?

Many warteg owners are hesitant to change because they are accustomed to traditional ways of operating. They are often resistant to adopting new methods, especially when they have years of experience and a steady customer base. The challenge is to convince them to embrace modernization while preserving their core business values.

What is the significance of the color yellow in Wahyu's branding?

The color yellow is used in Wahyu's branding to symbolize a bright future. The idea is to convey hope and optimism, encouraging warteg owners to believe that modernizing their businesses will lead to a better, more successful future.

How does Wahyu support warteg owners with their supply chain needs?

Wahyu provides warteg owners with a supply chain solution through their application. Rather than the owners having to go to the market every day, Wahyu delivers the necessary ingredients directly to their business, simplifying their daily operations and saving them time.

What are the key features offered by Wahyu’s application for warteg owners?

Wahyu’s application offers several key features, including business guidance, training programs, additional revenue opportunities, and a streamlined supply chain system that delivers ingredients directly to the warteg. These features are designed to help warteg owners run more professional and efficient businesses.

How successful has Wahyu been in expanding its reach so far?

As of the episode, Wahyu has successfully gained 6,100 members across Jakarta, Depok, Tangerang, and Bekasi. The company aims to expand nationwide and even globally, with the vision of having warteg establishments in other countries.

What are the benefits of being a member of Wahyu for warteg owners?

Members of Wahyu enjoy several benefits, such as access to the Wahyu application, business coaching, professional training, and a simplified supply chain. These resources help warteg owners improve their business operations, increase efficiency, and stay competitive in the modern market.

What motivated Wahyu’s founder, Wahyudi Setiawan, to start the company?

Wahyudi Setiawan was motivated to start Wahyu because he wanted to give back to the warteg owners, who he considered unsung heroes for their contributions to society. He noticed that despite the importance of warteg in Indonesian daily life, their business operations had not evolved much over the years, prompting him to find ways to help modernize these businesses.