KBMK 2024 - PING PING - UISI - Bidang Perencanaan Keuangan dan Bisnis - Juara Terbaik Nasional 1

Summary

Pingping is an innovative product that uses durian seed-based milk as an environmentally friendly alternative to traditional dairy. The product is packaged in eco-conscious paper boxes, addressing the growing issue of plastic waste. By implementing a digital challenge system through a website, Pingping encourages consumers to responsibly dispose of packaging, promoting circular economy practices. With diverse flavors and packaging options, Pingping aims to appeal to a broad demographic, including those concerned with reducing plastic waste. Through strategic marketing and community engagement, Pingping seeks to revolutionize the beverage market and foster a sustainable future.

Takeaways

• 😀 Pingping is an innovative milk product made from durian seeds, offering a plant-based alternative to traditional dairy milk.
• 😀 The product's packaging is eco-friendly, using trust paper boxes to minimize plastic waste and promote sustainability.
• 😀 Durian seeds, a commonly discarded waste product, are repurposed to create a nutritious milk alternative, reducing environmental impact.
• 😀 The business model promotes a circular economy by encouraging consumers to properly dispose of packaging and recycle it.
• 😀 Pingping’s target market includes individuals in East Java, aged 7 to 60, including those with dairy allergies and environmental concerns.
• 😀 The company uses a digital challenge mechanism, where consumers earn rewards for scanning barcodes and properly disposing of packaging.
• 😀 Pingping's marketing strategy leverages influencer partnerships on platforms like Instagram and TikTok to raise awareness and engage consumers.
• 😀 The product is sold in various flavors (matcha, vanilla, chocolate, and ginger) and comes in two types of packaging: ready-to-drink and ready-to-make.
• 😀 Pingping also plans to expand into powdered milk offerings in the second year, with a focus on sales through cafes and retail outlets.
• 😀 The financial analysis shows that Pingping's investment is viable, with a positive ROI (35.38%) and a payback period of 3.25 years.
• 😀 The product and business align with global trends toward sustainability, veganism, and eco-conscious consumption, tapping into a growing market for environmentally-friendly food and beverage options.

Q & A

What is Pingping, and what makes it unique?

Pingping is a plant-based milk product made from durian seeds. It is unique because it innovatively transforms an often overlooked waste product (durian seeds) into a nutritious and environmentally friendly product while using sustainable packaging made from trust paper boxes.

Why was the focus on durian seeds for this product?

Durian seeds are a byproduct of durian fruit processing, and approximately 65-80% of the durian is discarded, including the seeds. These seeds, while often ignored, have nutritional value and can be used to create a sustainable product, reducing waste and pollution.

How does Pingping contribute to environmental sustainability?

Pingping reduces waste by utilizing durian seeds that would otherwise go to waste, and it also minimizes plastic pollution by using trust paper boxes for packaging. The product encourages consumers to engage in responsible waste management through challenges that promote recycling.

What are the nutritional benefits of Pingping milk?

Pingping milk, made from durian seeds, contains proteins, carbohydrates, fats, calcium, and phosphorus, making it a nutritious alternative to dairy milk. It is also a vegan-friendly product.

How does Pingping engage consumers in waste management?

Pingping uses a digital challenge-based system where consumers can scan the barcode on the trust paper box and earn points by disposing of the packaging properly. These points can be used to redeem rewards, fostering engagement and encouraging responsible waste management.

What are the different packaging formats for Pingping milk?

Pingping milk will be available in two main packaging formats: ready-to-drink and ready-to-mix. These will be available in various flavors such as matcha, vanilla, chocolate, and ginger. In the future, powdered milk in original flavor will also be introduced.

What is the role of trust paper boxes in Pingping's business model?

The trust paper box serves as both a sustainable packaging solution and a waste disposal system. It encourages consumers to recycle the packaging, and it contributes to the circular economy by being collected and repurposed for paper recycling.

How does Pingping plan to market its product?

Pingping will use Marketing 4.0 strategies with the 5A model (Aware, Appeal, Ask, Act, Advocate). It includes social media campaigns with influencers, customer service engagement, and loyalty rewards for customers who participate in recycling challenges.

Who is the target customer for Pingping?

Pingping targets a wide range of customers, from children to adults (ages 7-60) who are health-conscious, environmentally aware, or have lactose intolerance. The product appeals to those interested in reducing plastic waste and adopting a sustainable lifestyle.

What are the financial projections and funding for Pingping?

Pingping's initial funding requirement is IDR 58,148,000, with 48.4% coming from personal funds and 51.6% from a bank loan. Financial analysis predicts a return on investment (ROI) of 35.38%, with a payback period of 3.25 years, indicating the business is financially viable.