PROF RACHMAT KRIYANTONO (PROF RK): KULIAH PUBLIC RELATIONS "PRINSIP PR (HUMAS)" TemPat LaMa CangkRuk

Summary

This lecture by Prof. RK focuses on key Public Relations (PR) strategies, especially for managing crises. The session highlights a 'recipe' from renowned PR practitioners IVI Ledbetter and Arthur Page, encapsulated in the acronym 'tempat lama cangkruk.' The principles include telling the truth, backing words with actions, listening to the public, thinking long-term, understanding the organization's role in crisis management, and remaining calm in challenging situations. Local wisdom and Islamic teachings also reinforce these ideas, stressing transparency, social welfare, and mutual support. These strategies are essential for both everyday PR and during times of crisis.

Takeaways

• 😀 Transparency is crucial in crisis management: Always tell the truth and provide accurate information to avoid confusion and misinformation.
• 😀 Public Relations (PR) professionals should demonstrate accountability: Follow through with actions to prove your promises, such as delivering compensation when promised.
• 😀 Listening to public opinion is key: Make decisions based on public feedback and ensure that external viewpoints are considered in planning.
• 😀 Long-term planning is essential: PR efforts should consider future impacts, including the potential long-term effects of current actions and crises.
• 😀 PR professionals must treat their work as vital to the organization’s success: The organization’s ability to manage a crisis depends heavily on effective PR management.
• 😀 Maintaining composure is important: Stay calm, patient, and in good spirits to help reduce public panic and anxiety during crises.
• 😀 PR strategies must reflect local values and cultural wisdom: Integrating local values (like those from Javanese culture or Islamic teachings) into PR practices helps build trust.
• 😀 PR professionals are responsible for building public understanding: Inform and educate the public, transitioning them from ignorance to knowledge.
• 😀 Corporate responsibility matters: Organizations should ensure that their actions benefit the public, particularly in social welfare and CSR initiatives.
• 😀 PR is not just about crisis management: It’s a continuous effort to educate and maintain positive relationships with both internal and external publics.

Q & A

What is the main topic discussed in the script?

The main topic is public relations (PR), specifically focusing on a recipe for effective PR, both in normal and crisis situations, shared by two prominent PR practitioners from the United States.

Who are the two PR experts mentioned in the script, and what is their significance?

The two PR experts mentioned are IV Ledbetter (also known as IVL) and Arthur Page. IV Ledbetter is recognized for handling a crisis at Pennsylvania Railroad station, while Arthur Page was the president of the telecommunications company TNT. Both are known for their crisis communication expertise.

What is the acronym 'tempat lama cangkruk' used for in the script?

The acronym 'tempat lama cangkruk' is used to summarize key principles for effective public relations. Each letter represents an important element in managing PR, especially during a crisis.

What does the 'T' in 'tempat lama cangkruk' stand for, and what is its significance?

'T' stands for 'Tell the Truth.' It emphasizes the importance of honesty and transparency in communication, especially during a crisis. Organizations should provide accurate information and avoid hiding the facts.

What does the 'P' in the acronym stand for, and how is it applied in public relations?

'P' stands for 'Profit with Action.' It means that promises made by organizations should be followed by actions. PR professionals should ensure that any commitment made is backed by tangible proof or action.

How does the 'L' in 'tempat lama cangkruk' relate to public relations practices?

'L' stands for 'Listen to the Public.' PR strategies should be based on feedback and opinions from the public. Understanding the public’s needs and concerns is crucial in shaping effective communication and policy.

What is meant by 'Minut for Tomorrow' in the PR context?

'Minut for Tomorrow' refers to the idea that every action taken today will have long-term consequences. PR professionals should consider the future impact of their decisions, maintaining good relations with media and the public for future crises.

What is the role of PR professionals in 'Kendak' or 'the whole company depends on it'?

'Kendak' refers to the idea that PR professionals must view their role as integral to the success of the organization. They should act as key players who contribute to managing crises and protecting the organization's reputation.

Why is staying calm and having good humor important in crisis communication?

Remaining calm and having good humor ('Remain calm, be patient, and maintain good humor') helps to reduce panic and anxiety among the public, management, and employees during a crisis. It ensures clear, composed communication, even under pressure.

How does the concept of 'Ajining Rogo Sako Busono' relate to the PR principles discussed?

'Ajining Rogo Sako Busono' is a Javanese proverb meaning that a person's dignity comes from their speech. It aligns with the PR principle of truth-telling, emphasizing the importance of honesty and transparency in communication.