Don't Start an AI Agency, Start THIS Side Hustle Instead (Crazy Opportunity)

Summary

AI is transforming industries, and while many pursue AI agencies or chatbot services, most fail due to lack of demand and scalability issues. The real opportunity lies in acting as an AI middleman—connecting brands with creators and influencers. This model, popularized by companies like Uber and Airbnb, allows you to profit by matching supply and demand without creating products. By leveraging AI tools to automate tasks, anyone can start a profitable AI-enhanced business, even without technical expertise. With minimal effort and strategic connections, this middleman approach offers an efficient, scalable path to success.

Takeaways

• 😀 AI is transforming the global economy and expected to add over $15 trillion by 2030.
• 😀 Many people are focusing on the wrong AI side hustles, like building AI agencies or chatbots, which are often not scalable or profitable.
• 😀 The most effective AI side hustle does not involve creating products but rather acting as a middleman, connecting supply with demand.
• 😀 Successful middleman businesses, like Uber and Airbnb, don’t own the product but connect people who want something with those who already have it.
• 😀 Attention is the most valuable asset in 2025, and creators with large followings are the key players to tap into for influencer marketing.
• 😀 Most brands struggle to find the right creators for partnerships, and creators often don’t know how to land deals with brands.
• 😀 An AI middleman model involves connecting creators with brands, negotiating deals, and managing campaigns while taking a cut of the deal.
• 😀 Using AI tools can automate much of the manual work, such as finding clients, writing emails, and generating reports, which speeds up the process.
• 😀 Starting with a niche helps simplify finding creators and pitching brands, making the business more manageable and scalable.
• 😀 Tools like Modash, Apollo, and LinkedIn can help you find influencers and brands, making it easier to connect them for successful campaigns.

Q & A

Why is Nvidia's value soaring, surpassing companies like Amazon, Google, and Tesla?

Nvidia's rise in value is primarily due to its involvement in AI (artificial intelligence), which is expected to significantly impact the global economy and revolutionize various industries by 2030.

What is the projected impact of AI on the global economy by 2030?

AI is expected to add over $15 trillion to the global economy by 2030, showcasing its vast potential for growth and innovation.

What is the main problem with the typical AI agency business model?

The main issue with AI agencies is that most small businesses don't fully understand their AI needs. Agencies often spend more time educating clients than actually closing deals, and they end up becoming glorified freelancers rather than building long-term, scalable businesses.

What makes the 'AI middleman' model a smarter way to leverage AI?

The AI middleman model leverages AI to connect supply and demand, similar to how companies like Uber and Airbnb operate. You don’t need to build products or provide services yourself—just connect people who need something with those who already have it, and take a cut of the transaction.

How does the middleman model work in the context of AI and influencer marketing?

In AI-enhanced influencer marketing, the middleman connects creators (influencers) with brands that need exposure. The middleman negotiates deals, runs campaigns, and earns a percentage of each deal, automating much of the outreach and management with AI tools.

What role does attention play in the AI middleman business model?

In 2025, attention is considered the most valuable asset. Creators (like influencers) control attention, and brands are eager to tap into it. The middleman facilitates connections between creators and brands, leveraging this attention to negotiate profitable deals.

What are the challenges businesses face when using AI for customer service or ads?

Many businesses don't trust AI to fully replace human interaction, and those that do often require custom AI solutions rather than generic, plug-and-play systems. This leads to issues with scaling, customer trust, and fulfilling the demands of the business.

How can someone get started as an AI middleman without technical skills?

To start as an AI middleman, focus on a niche you are familiar with, such as fitness, fashion, or tech. Use AI tools to find and connect influencers with brands, manage campaigns, and track results. The key is connecting the right people and automating the process using AI tools.

What are some effective AI tools to help an AI middleman business run smoothly?

AI tools such as ChatGPT, Claude AI, Modash, Apollo, and Hunter.io are helpful for automating outreach, generating pitch emails, tracking campaign results, and finding influencers or brand contacts.

How scalable is the AI middleman model for those just starting out?

The AI middleman model is highly scalable, as once you complete your first deal, you can use it as proof to attract more clients and build a portfolio. With AI tools, the process becomes more efficient, allowing rapid growth without needing large upfront investments or complex technical products.