Review Film "The Great Hack" || UTS Sistem Informasi Manajemen

Summary

The documentary 'The Great Hack' uncovers the scandal involving Facebook and Cambridge Analytica, revealing how personal data from millions of Facebook users was misused to influence elections. The film highlights the role of key figures like Professor David Carroll and Brittany Kaiser, who expose how Cambridge Analytica used psychological profiling to manipulate voters. The documentary also touches on ethical issues around privacy, the misuse of data, and the need for responsibility in handling personal information. It raises critical concerns about the integrity of democratic processes and the risks of data exploitation.

Takeaways

• 😀 The documentary 'The Great Hack' highlights the Facebook-Cambridge Analytica scandal and the misuse of user data.
• 😀 The film features key figures like Professor David Carroll, journalist Carole Cadwalladr, and former Cambridge Analytica director Brittany Kaiser.
• 😀 The scandal primarily occurred in 2018, where Cambridge Analytica harvested data from millions of Facebook users without their consent.
• 😀 The data was used to target individuals with emotional and fear-based political ads, influencing elections like the U.S. Presidential race.
• 😀 Professor David Carroll filed a lawsuit against Cambridge Analytica, demanding transparency about the use of his personal data.
• 😀 Cambridge Analytica's data harvesting tactics extended to countries like Argentina, Colombia, and South Africa before targeting the U.S. elections.
• 😀 Facebook was misled by Cambridge Analytica, who falsely claimed to have deleted the data when, in fact, they continued using it.
• 😀 The film reveals the ethical issue of data privacy and how personal information can be exploited without individuals' awareness or consent.
• 😀 Brittany Kaiser, initially believed to be neutral, was motivated by financial struggles, which led her to work for Cambridge Analytica despite its controversial practices.
• 😀 The social issue at the heart of the documentary is the violation of users' privacy, with their personal data used for political manipulation without their consent.
• 😀 The ethical lesson from the film emphasizes the importance of being cautious about data sharing and the potential legal consequences of data misuse.

Q & A

What is the primary focus of the documentary *The Great Hack*?

The documentary primarily focuses on the Cambridge Analytica scandal and how Facebook's data was misused to influence political elections, particularly the U.S. Presidential Election of 2016.

Who are the main individuals featured in the documentary?

The documentary features key individuals including Professor David Carroll from Parsons School of Design, investigative journalist Carole Cadwalladr, and Brittany Kaiser, a former director at Cambridge Analytica.

What was the role of Cambridge Analytica in political campaigns?

Cambridge Analytica used data from millions of Facebook users to build psychological profiles and targeted emotional political ads to influence voters' decisions during political campaigns, including the U.S. Presidential Election.

How did Cambridge Analytica obtain Facebook users' data?

Cambridge Analytica harvested data from Facebook users without their consent through an app that accessed personal information. This data was then used to target voters with personalized political ads.

What ethical issue does the documentary highlight regarding data privacy?

The documentary highlights the ethical concerns surrounding the misuse of personal data, especially how it was collected without user consent and used to manipulate individuals' political choices.

What is the concept of 'liability' as discussed in the film?

In the film, 'liability' refers to the legal responsibility companies should have for the data they collect and how they use it. This concept suggests that companies must be held accountable for how they handle user data, especially when it is misused.

What was Brittany Kaiser's role in Cambridge Analytica?

Brittany Kaiser was the business development director at Cambridge Analytica. She played a significant role in the company's operations, although she later became a whistleblower regarding the company's unethical practices.

How did Facebook respond when Cambridge Analytica was caught misusing user data?

Facebook requested Cambridge Analytica to stop using the data, but Cambridge Analytica lied, claiming they had deleted the data. However, they continued to use it, which raised major concerns about data privacy and corporate responsibility.

What social issue does the film raise about personal data use in elections?

The film raises concerns about the use of personal data to manipulate public opinion and influence the outcomes of elections, highlighting how vulnerable individuals can be to targeted political ads based on their psychological profiles.

What is the documentary's main takeaway regarding data privacy and responsibility?

The documentary stresses the importance of being cautious with personal data and understanding the potential consequences of sharing information online. It also emphasizes the need for stronger regulation and accountability for companies that misuse user data.