KOMUNIKASI PEMBERDAYAAN MASYARAKAT | KORONIS PODCAST EP #09

Summary

This video discusses the crucial role of communication in community empowerment and development. Dr. Sakarudin Manjar Reki, an expert in community empowerment, emphasizes the importance of communication in changing mindsets, behaviors, and societal structures. He highlights how communication fosters awareness, particularly in addressing issues like poverty and inequality. The conversation touches on the need for effective communication strategies, especially in rural areas, to overcome barriers and enhance participation. The video also explores the challenges and cultural nuances that communicators must consider when engaging with communities, ultimately aiming for genuine, impactful change.

Takeaways

• 😀 Communication plays a vital role in community empowerment and development, enabling societal transformation.
• 😀 Community development is closely linked to communication, with 'communication for development' focusing on raising awareness and changing behaviors.
• 😀 Effective communication can help shift public mindsets, such as transforming views on poverty from being seen as fate to being seen as something that can be changed.
• 😀 One goal of communication for development is to elevate people's consciousness, from basic awareness to critical understanding of issues like poverty and inequality.
• 😀 Communication can be used to change gender perceptions, promoting equality and acknowledging women's rights and roles in development.
• 😀 For empowerment to be effective, participation is essential, with communication playing a crucial role in mobilizing and involving the community in decision-making processes.
• 😀 The content of communication must be impactful, aimed at changing behaviors and attitudes, rather than just delivering messages passively.
• 😀 There is a need for communicators to be skilled in delivering messages that effectively trigger transformation, including non-verbal communication like body language and tone.
• 😀 Challenges such as cultural norms (e.g., patriarchy) can hinder communication efforts, and communicators must be mindful of these cultural sensitivities.
• 😀 The digital divide and access to technology can be significant barriers, and simpler, more accessible communication methods should be utilized to bridge these gaps.

Q & A

What is the main focus of the YouTube channel 'Mister Koronis'?

The main focus of the 'Mister Koronis' YouTube channel is communication, specifically romantic and humanistic communication, as well as topics related to community empowerment and development communication.

How is communication connected to community empowerment?

Communication plays a vital role in community empowerment by changing people's awareness, attitudes, and behaviors. It helps raise awareness about issues like poverty and inequality, motivating people to take action and improve their conditions.

What role does 'communication for development' (komunikasi pembangunan) play in society?

'Communication for development' is crucial because it helps transform people's mindset, encouraging them to challenge the status quo and create solutions for social problems like poverty, by informing and mobilizing communities.

Why is communication important in raising awareness about gender equality?

Communication is essential for building awareness about gender equality by challenging patriarchal ideologies. It helps convey the message that both men and women should have equal rights and opportunities, enabling women to participate actively in societal development.

How can communication change attitudes toward poverty?

Communication can change attitudes by informing the public that poverty is not a predetermined fate but rather a consequence of social and structural issues. Through effective communication, individuals are encouraged to view poverty as something that can be changed through collective action.

What is the role of participation in community empowerment?

Participation is essential in community empowerment as it ensures active engagement from the community in decision-making processes. Communication is used to motivate and advocate for involvement, fostering a sense of ownership and responsibility among community members.

How does the communicator's qualification impact the success of communication for development?

The success of communication for development depends heavily on the communicator’s ability to convey messages effectively. A communicator must possess strong communication skills, including the ability to engage, persuade, and motivate the audience to change their behaviors or attitudes.

What are some of the obstacles to effective communication in community empowerment?

Obstacles to effective communication include cultural barriers, such as patriarchal values that hinder receptiveness to messages from certain communicators (e.g., women). Additionally, there may be issues like digital illiteracy and unequal access to information, which can prevent certain groups from receiving crucial messages.

How can communication tools be adapted for rural communities with limited digital access?

In rural areas with limited digital access, communication tools can be adapted by using simpler, more accessible methods like printed materials, posters, or community meetings. Visual aids and local languages can also help ensure the message is understood by everyone.

What is the significance of 'total communication' in community empowerment?

'Total communication' refers to a holistic approach where the communicator uses not just verbal messages but also body language, tone, and even physical presence to convey a message effectively. This approach enhances the impact of the message and helps in bringing about real change in the community.