Get NEW Clients with Powerful AI Lead Magnets

Summary

This video script outlines a method to create an effective quiz funnel using AI in less than 10 minutes. The process begins with Chat GPT to generate a quiz tailored to attract the target audience, followed by a scoring system that guides participants towards an end result. The script then introduces Front Lead, a tool designed to simplify the creation of quiz funnels, which can be integrated with CRMs for lead generation. The video concludes with a special offer for viewers and an invitation to share their quiz funnel experiences.

Takeaways

• 📈 The quiz funnel is a highly effective lead generation strategy, similar to BuzzFeed quizzes, but can be adapted for business use to generate leads.
• 🤖 Utilizing AI, specifically chat GPT, can help create a magnetic quiz funnel in less than 10 minutes, streamlining the process of designing quizzes.
• 🎯 The first step is to determine an enticing quiz title that will attract the target audience and align with the business's offer or teaching topic.
• 📝 AI can assist in designing a quiz with a scoring system that guides participants through a journey to determine their best marketing strategy or other personalized results.
• 🧠 The quiz can be used as a front-end offer in paid advertising and cold email marketing to entice people with the promise of personalized insights.
• 📊 A scoring system is crucial, and the script suggests using a tool to create a system that assigns points to answers and correlates them with specific results.
• 🛠️ Front Lead is highlighted as a tool that simplifies the creation of quizzes and surveys, focusing on lead generation without the complexity of larger platforms.
• 💰 Front Lead offers a free trial with no upfront cost, making it accessible for users to test the tool for creating quiz funnels.
• 🔗 The script provides a step-by-step guide on how to use Front Lead to design a quiz funnel, from creating questions and scoring to setting up the thank you page and email notifications.
• 📝个性化的反馈是关键特性，Front Lead允许在每个答案选项中添加分数，并为参与者提供关于他们选择的具体反馈，增加参与度和价值。
• 🔑 The final quiz funnel can be connected to a CRM via Zapier or direct integrations, allowing leads to be captured and managed efficiently.

Q & A

What is the main topic of the video script?

The main topic of the video script is about creating a quiz funnel using AI, specifically with chat GPT, to generate leads for a business.

What is a quiz funnel and why is it effective for lead generation?

A quiz funnel is a marketing strategy that uses interactive quizzes to engage potential customers and capture their information. It is effective for lead generation because it provides value upfront and entices users to complete the quiz to learn something about themselves, similar to BuzzFeed quizzes.

What role does AI play in creating a quiz funnel?

AI, specifically chat GPT in this script, is used to design the quiz with relevant questions and scoring systems, making the process faster and more efficient.

How does the speaker suggest using the quiz funnel in marketing?

The speaker suggests using the quiz funnel as a front-end offer in paid advertising and cold email marketing to entice people with the promise of personalized information.

What tool does the speaker recommend for creating the quiz and scoring system?

The speaker recommends using a tool called Front Lead to create the quiz and scoring system, as it is designed specifically for generating leads through quiz funnels.

What is the purpose of the scoring system in a quiz funnel?

The scoring system in a quiz funnel is used to guide the user through a journey and provide them with an end result that is personalized to their answers, which helps in delivering valuable information and generating leads.

How does Front Lead differ from other survey or form tools?

Front Lead differs from other tools by allowing the creation of a scoring system that attributes different scores to each answer and provides a personalized result, which is ideal for quiz funnels.

What are some of the features of Front Lead that the speaker highlights?

The speaker highlights features such as the ability to add images and videos to each quiz page, customize the choice style, attribute points to each answer, and provide a personalized result and next steps for the user.

How does the speaker suggest deploying the quiz funnel?

The speaker suggests deploying the quiz funnel by embedding it on a website or landing page, and also mentions the possibility of using it as a free lead magnet or even charging for it if it provides significant value.

What integration options does Front Lead offer for handling leads?

Front Lead offers integration with Zapier to connect leads to a main CRM, and also has direct integrations with several CRMs like Active Campaign.

Outlines

00:00

🧠 Leveraging AI for Quiz Funnel Creation

The video script introduces the concept of a quiz funnel as an effective lead generation strategy, drawing parallels with popular quizzes like BuzzFeed's 'Which Hogwarts house do you belong in?'. The speaker plans to demonstrate the creation of a quiz funnel using AI, specifically Chat GPT, to generate a magnetic quiz in under 10 minutes. The process begins with determining a quiz title that appeals to the target audience. The speaker's example is a marketing-focused quiz titled 'Finding the Best Advertising Strategy for Your Company'. Chat GPT is utilized to design a quiz with 10 questions and a scoring system that guides participants to discover the most suitable marketing strategy for their business. The quiz is intended to serve as a front-end offer for lead generation through paid advertising and cold email marketing, exploiting human curiosity to learn more about themselves.

05:00

📝 Designing a Scoring System for Quiz Funnels

The script continues with the creation of a scoring system for the quiz, a feature where most software falls short. The speaker intends to use a tool to design the quiz with a scoring system that assigns different scores to each answer, leading to an end result. The scoring system is designed to categorize participants into different ranges, providing them with a tailored marketing strategy based on their scores. Chat GPT is requested to adjust the scoring system accordingly. The speaker then discusses using Front Lead, a tool sponsored by the video, to create the quiz funnel. Front Lead is praised for its simplicity and focus on generating leads through quiz funnels, offering an affordable starting point with no upfront cost.

10:01

🚀 Deploying the Quiz Funnel with Front Lead

The speaker outlines the process of using Front Lead to design the quiz funnel, starting with choosing an appropriate structure and exploring examples for inspiration. The project is named 'Finding the Best Advertising Strategy', emphasizing the importance of the quiz title. The design process includes creating individual pages for each quiz question, adding images and videos for context, and setting up a scoring system where each answer is assigned points. The software allows for personalized responses to each answer, providing an opportunity to add value and demonstrate expertise. The quiz is structured to collect contact information after the questions are answered, capitalizing on the participant's investment in the quiz. The thank you page is designed to reveal the quiz result and provide a call to action, such as booking a call. The speaker also discusses the integration of the quiz with email marketing, CRM systems, and the possibility of charging for the quiz funnel. The script concludes with a special offer for viewers interested in creating their quiz funnels with Front Lead.

Keywords

💡Quiz Funnel

A quiz funnel is a marketing strategy that uses interactive quizzes to engage potential customers and generate leads. In the video, it's described as a successful lead generation strategy, likened to BuzzFeed quizzes that entice users to find out more about themselves. The script mentions creating a quiz funnel to find the best advertising strategy for a company, which is central to the video's theme of leveraging AI for marketing.

💡Lead Generation

Lead generation refers to the process of attracting and capturing interest from potential customers for a product or service. The video script emphasizes the quiz funnel as an effective method for lead generation, especially when integrated with paid advertising and cold email marketing. It's a key concept as it underlines the purpose of creating the quiz funnel.

💡AI

AI, or artificial intelligence, is the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the context of the video, AI is used to generate questions and scoring systems for the quiz funnel, demonstrating how AI can assist in creating engaging and personalized marketing content.

💡Chat GPT

Chat GPT is mentioned as a tool in the script, presumably an AI chatbot, that assists in designing the quiz with 10 questions and a scoring system. It's an example of utilizing AI to streamline the content creation process for marketing strategies, specifically for generating quizzes.

💡Front Lead

Front Lead is a tool highlighted in the video for creating quizzes and survey funnels. It's described as user-friendly and specifically designed for generating leads through quiz funnels. The script details how Front Lead facilitates the creation of a scoring system and the collection of leads, making it a central tool in the video's demonstration.

💡Scoring System

A scoring system in the context of the video refers to the method of assigning points to different answers within the quiz, which then determines the final result or recommendation for the participant. The script describes the importance of a scoring system in providing a personalized result that tells the participant which marketing strategy they should use.

💡Target Audience

The target audience is the specific group of people that a company aims to reach with its marketing efforts. In the script, it's important to create a quiz title and questions that will attract the target audience. The video gives an example of tailoring the quiz to a marketing audience by asking questions relevant to advertising strategies.

💡Cold Email Marketing

Cold email marketing is the practice of sending unsolicited emails to potential customers who have not requested information. The video suggests using the quiz funnel as part of a cold email campaign to entice recipients with the promise of personalized insights, leveraging human curiosity to learn more about themselves or their business strategies.

💡Zapier

Zapier is an automation tool that connects different software applications to work together. In the script, Zapier is mentioned as a way to integrate the leads generated by the quiz funnel into a CRM system, streamlining the process of lead management and follow-up.

💡CRM

CRM stands for Customer Relationship Management, which refers to the technology used to manage a company's interaction with current and potential customers. The video script discusses using Zapier to connect the quiz funnel with a CRM, emphasizing the importance of capturing and organizing lead data for future marketing efforts.

💡Personalization

Personalization in marketing means tailoring content or services to meet the specific needs and preferences of the customer. The video script mentions personalizing the quiz results to provide the participant with an individualized marketing strategy recommendation, enhancing the relevance and value of the quiz funnel.

Highlights

The quiz funnel is a successful lead generation strategy, leveraging quizzes like 'Which Hogwarts house do you belong in?' to engage audiences.

AI can be used to generate a magnetic quiz funnel in less than 10 minutes, starting with Chat GPT's new model.

Creating a quiz title that attracts the target audience is crucial for effective lead generation.

Chat GPT can design a quiz with a scoring system that guides users to an end result, such as the best marketing strategy for their company.

Front-end offers like quizzes can be used in paid advertising and cold email marketing to entice potential leads.

Chat GPT generated 10 relevant questions to help determine the appropriate marketing strategy for quiz takers.

Most software lacks the ability to create a scoring system for surveys, but the presenter will demonstrate a tool that simplifies this process.

The scoring system should categorize users into different ranges to provide personalized marketing strategy recommendations.

Front Lead is a tool designed for creating quizzes and surveys that generate leads, sponsored by the video.

Front Lead allows for the customization of quiz structures and provides examples for different industries.

Each quiz page should focus on a single question to maximize conversion rates.

Front Lead enables the addition of images, videos, and different question types to enrich the quiz experience.

Assigning points to answers and providing tailored responses can add value and educate leads about their choices.

The scoring function in Front Lead allows for the customization of results based on point ranges.

Chat GPT can provide detailed information about each quiz answer, enhancing the quiz's educational value.

Front Lead offers options for collecting contact information and integrating with CRMs for lead management.

The thank you page is crucial for delivering the quiz result and offering a call to action, such as booking a call.

Front Lead's automation capabilities include sending emails with quiz results and connecting to Zapier for CRM integration.

The presenter encourages viewers to try creating a quiz funnel and offers a special deal for Front Lead through a provided link.

Transcripts

the quiz funnel is one of the most

successful lead genen strategies in the

book now I'm sure you've been sucked

into a BuzzFeed quiz titled something

like which Hogwarts house do you belong

in I know I have and I'm Gryffindor by

the way but the same quiz funnels are

just as powerful for generating leads

for your business now in this video I'm

going to show you how to use AI to

generate a magnetic quiz funnel in less

than 10 minutes now it all starts in

chat G PT and if you haven't used their

new model it is absolutely incredible so

first you want to figure out a quiz

title that's going to lure in your

target audience and that's really going

to be for you to decide I don't know

your audience I don't know what your

offer is but for me I teach marketing so

for my quiz I'm going to title it

finding the best advertising strategy

for your company and I asked chat GPT to

design a quiz with 10 questions with a

scoring system that's going to take them

down a journey to score them and then

finally give them an end result to tell

them which marketing strategy that they

should be using and a little bit more

information about that strategy now

people see this as a front-end offer and

this is where I really want you to think

about using this in your paid

advertising and in your cold email

marketing a lot of people are going to

be enticed by knowing the answer as

humans for some reason we can't help but

figure out which one we are just like

the BuzzFeed quizzes it is really

tempting to just go through the

two-minute quiz answer a couple

questions and then get information about

yourself so we're going to hack into

your brain and design a quiz that does

that so chat GPT spit out the quiz and

spit out all of the questions and the

answers to those questions that I will

be asking and it came up with 10 really

good questions right off the bat those

questions are what type of products or

service does your company offer how

would you categorize your business

industry what is the primary goal of

your advertising efforts who is your

primary target audience which a age

group does your audience primarily fall

into and more really great questions

that are going to help me answer that

question of which marketing strategy

should you be using so once it has the

questions now it's time to create a

scoring system so this is where most

softwares fall short they don't allow

you to create a survey or a form that

actually attributes different scores to

each answer uh so I'm going to be

showing you a tool that I'm using to

design this quiz that makes it super

easy to create that scoring system and

actually generate the lead from this

quiz so the tough part about the scoring

system is I wanted the scoring system to

be in point ranges so if you're within

10 to 20 points you're this if you're

within 20 to 30 points you're that so I

actually asked chat GPT to change the

scoring system so that the different

score ranges correlate to different

answers and it did exactly that now it

attributed points to each answer and

finally at the end it gives us the the

ranges and whatever answer correlates

with that range so now that I have my

quiz chat BT did the the heavy lifting

of generating that for me let's then

take these answers and actually turn it

into a funnel now to do that I'm going

to be using a tool called front lead now

front lead is the sponsor of this video

now front lead makes it unbelievably

easy to create quizzes and survey

funnels without any of the Clutter of a

massive tool like go high level uh it's

just very straightforward designed for

generating leads through quiz funnel so

if you want to create a survey funnel or

a quiz funnel that actually scores your

lead and delivers valuable information

to them along the way that's exactly

what this tool is designed for it's

super affordable and you can start

testing this for $0 up front all right

so let's actually go in and Design This

funnel now I actually did kind of the

heavy lifting here so you don't have to

watch me design everything but let me

walk you through it so the first thing I

recommend you do is come into front lead

and choose the structure that most

applies to you now to see kind of how

this works or get ideas you can go

through some of these initial examples

if you don't know what kind of quiz

funnel to create or what to ask in that

quiz funnel so there's a lot of

different examples for different

Industries so that you can actually just

use these examples as your frontend

funnel but what I did is I came down

here I wanted a score function test with

an overall result that overall result

being

which marketing strategy they should use

so that's the one that I chose and then

I came into projects and let's go

through and create this project so

project name finding the best

advertising strategy that's the title of

this quiz that's the most important

thing here now you can do a welcome page

now what I recommend is if you're not

going to embed this anywhere because you

can take this and put it on a website

put it on a landing page if you're going

to do that you don't need the start page

if you are going to embed it I would say

no to the start page page and just for

context the start page is going to be

like the first page of your landing page

of your funnel after that it will go

into the quiz so I'm going to leave that

out because I plan on embedding this

form as you're editing this entire time

you can track your progress down here

below which is the preview version of

this all right so after the start page

let's go to questions this is probably

where you're going to be spending the

most time this is where you're actually

designing your quiz designing your

survey so each page should correspond

with a different question now you could

put tons of questions all on one page

but you want to take them through page

to page only focusing on one question at

a time that is the highest converting

structure so that is what we did here so

page one you can title each one but you

don't need to cuz the quiz question is

basically the title and as you're

looking in that preview down below you

can see what that's going to look like

so the quiz question does essentially

serve as a title now I'm not going to go

through each page but I do want to point

out a couple really important features

the first is you can add images and

videos to each page if you do want to

ask questions or give them information

or context with each question you can

change the choice style I use radio

buttons I also use checkbox in many of

them but there's a lot of different

stuff that you can ask for especially if

you want to collect different pieces of

information from your leads such as you

want them to upload uh something you can

collect a file upload and things like

that now down here in the answers this

is the magic this is what makes front

lead and other quiz and Survey tools

different than like a Google forms or

like a go high level forms see with each

answer you can attribute points so I

usually keep it simple a b CDE e 1 2 3 4

5 and then based on the end result I

will score them and give them a result

so a they get one point now what's

really cool about this software

specifically you can create a reply to

the participant about that specific

answer so if they chose physical

products I can then give them

information about physical products and

that gives me an extra opportunity to

add value to that lead remember they

don't know much about you yet this is

your opportunity to to show them that

you know what you're talking about that

you can provide value because this is

likely going to be free and if you

provide value in this free offer then

the next thing that you ask them to pay

for the better this is the better

they're going to assume the paid offer

is so you can actually give them

specific information about each of their

answers as they answer them that's a

very cool feature so you're going to

come in insert all of your answers with

their corresponding Point systems and

I'm not going to go through each one but

I do have 10 pages of questions I have

10 questions each of them asking the

question with with the required answers

and the point structure now down here is

going to be the score function this is

where you actually score them and give

them their end result so if they score

between 10 and 20 because there's 10

questions one point each minimum it

starts at 10 they're going to get social

media advertising as their answer and

you want to score this answer for their

email or thank you page yes all of these

yes so here I'm asking chat GPT to give

me more information about each answer

cuz I don't want to just say social

media advertising instead I want to

actually tell tell them what to do if it

is social media advertising so here's

what it gave me chat GPT is just awesome

so for social media advertising I'm

going to copy what it said and now

instead of just saying here's your

answer it's here's your answer here's

why you got your answer and here are the

next steps that you need to take in

order to implement your answer which was

the best fit for you now I will say even

though this saves automatically as you

go always save your work as you're going

through this I did mess this up once and

had to go back and redo my score ranges

also going to change it from result to

your marketing strategy just make it a

little bit more personalized another

really cool thing about front lead is if

you wanted to score them on different

categories in the same quiz say you

wanted to do a personality test

personalities are multifaceted you could

score them on compassion you can score

somebody on fun there's a lot of

different elements to personality so for

that you can add different score

categories for this example I'm not

going to now the next thing I want to

edit is going to be contact page so once

they're done with their questions now

it's time to actually get their contact

information which is the best time to do

it you don't want to do it at the front

end if you ask them for it after the

survey they've already taken the time to

answer all the questions and they want

to know their answer so at this point

they're going to be much more likely to

give you their name email phone number

so on this contact page you can change

the header subtitle to whatever you want

include an image or a video and then

it's time to decide what information you

actually want to collect I typically

only ever collect name last name email

and phone now some other good pieces of

information you might want to ask them

for our website job title social media

profile all of those things can be used

to close the deal with that person you

can also include several agreements so

if you want to send them a contract or

some simple terms of service you can do

up to three with each quiz funnel and I

think that's pretty cool because after

they take the time to answer all of the

survey questions there's going to be

really no friction after that they need

the answer so bad they're happy to agree

to your terms of service or your

contract and by the way guys make sure

I'm going to go ahead and refresh this

preview that you're using this preview

page as your going from step to step

just to make sure that you didn't miss

anything and make sure everything looks

okay so the quiz looks good the contact

page that's what this looks like now so

let's go to the thank you page so once

they submit their information they'll be

taken to this thank you page where they

actually give them the score and tell

them their result you could actually

decide not to display their result or

their answer on the thank you page uh in

fact I'm not going to display the result

just the answer you can also give them a

call to action so if you want them to

book a call after this to figure out how

to implement the best marketing strategy

you could say book a call right here and

include your Cy link obviously you can

customize the design here now the email

so this is the email that they're going

to get once they submit that quiz you

want to give them the answers by email

and then actually get them into your

email list which I will show you how to

do so if you want a new notification

when somebody completes this quiz that's

what this is I'm using the front lead

mail server it delivers really well I'm

going to send it as lead genj and that

email is going to say your marketing

strategy and of course you can customize

the information here when they received

the email how they're referred to in the

email now it's automatically going to

put hello name and I just left most of

this as the default since it's already

configured properly For You especially

if you're using the templates all right

so now your quiz is essentially done

that's way easier way faster than using

some of the complicated tools that have

all of these different options and bells

and whistles that you don't really need

to launch a quiz funnel honestly that's

one of the reasons I love front Le they

just make it easy and they just focus on

quiz funnels and generating leads for

quiz funnels so now you can connect to

zapier if you want to hook that lead

into your main CRM just new contact made

in front lead you put in your API key

and then connect it to your CRM they

also have direct Integrations to several

crms if you are using active campaign

like we are as well you can just do that

here lastly if you do want to try and

charge for a quiz funnel which you can

if it's an awesome quiz funnel I'm not

saying don't do it I am just saying it

does work really well as a front-end

free lead magnet but if you do have a

paid quiz funnel I'd love to know about

it drop it down in the comments and tell

me what your quiz funnel is about and if

you're able to successfully get people

to pay you money for their quiz answer

all right so now that your project is

done let me show you different ways to

deploy it so under integration you've

got copy project link I'm going to go

ahead and paste that link here so you

can see what the form actually looks

like this is my survey so I can actually

go through and take it right now I'm

taking answering the questions it's

applying scores to me as I go here's

that contact page or I can enter some

information about myself and the thank

you page and here is my answer right

here now this still has some work to do

I would get rid of this image I would

insert a video of myself and I would

explain a lot more about email marketing

and tell them what to do here I'm also

going to receive an email in 1 minute

giving me that survey answer and this

zapier automation likely just caught

that new contact coming in there it is

so I can do whatever I want with that

new data including put it into my CRM

and that is how you launch a quiz funnel

in under 10 minutes now guys front Ley

does have a special offer for my YouTube

subscribers so if you want access to

that special offer head to the link down

below front lead is an awesome SP

sponsor this video so please go down

check out that special offer and if you

want to launch a quiz funnel consider

doing it with front lead thank you for

watching please like And subscribe to

this video and let me know if you launch

a quiz funnel down in the comments I

will see you soon