20201 - PRS632 - SPECIAL EVENT - 4 (ERNA FEBRIANI) ***

Summary

This lecture focuses on creating event proposals, emphasizing their importance in securing approval and sponsorship. Key elements of a proposal include background information, event objectives, themes, and the rationale behind the event. The instructor details the necessary components, such as the target audience, logistics, funding, and a clear description of activities. Additional sections cover the roles of organizers, a timeline, and a budget. The proposal also needs to align with the organization's mission and demonstrate the potential benefits for sponsors and participants. Ultimately, a well-prepared proposal is crucial for the successful execution of any event.

Takeaways

• 😀 A proposal is essential for obtaining approval from sponsors or organizations for an event.
• 😀 The background section of the proposal explains why the event should be organized and its relevance to current issues.
• 😀 The event proposal must justify the selection of venue, time, sponsors, and other collaborations.
• 😀 The background should highlight the expected benefits of the event for the company or organization.
• 😀 A proposal should explain the uniqueness of the event and why it stands out from other similar events.
• 😀 The rationale or reasoning section outlines the logical framework behind organizing the event and its relevance to the chosen theme.
• 😀 A clear and catchy theme is crucial for event proposals, making it memorable and easy to understand.
• 😀 The purpose section outlines the goals of the event, which should be numbered and clearly defined for better understanding.
• 😀 The proposal should specify the types of activities and events that will take place, such as seminars, competitions, or other activities.
• 😀 A comprehensive budget section is important, detailing both expected costs and potential income, including sponsor contributions.
• 😀 The proposal should include the event's timeline, organizers, team structure, and a detailed description of roles and responsibilities.

Q & A

What is the main purpose of writing a proposal for an event?

The main purpose of writing a proposal for an event is to seek approval from the funding parties, such as sponsors or organizations, by presenting a clear plan for the event's execution, benefits, and relevance.

What are the key elements to include in the 'Latar Belakang' (Background) section of a proposal?

The 'Latar Belakang' section should include the reasons for organizing the event, the current situation, the problems being addressed, the expected benefits for the organization, and relevant information about the event's theme, location, time, and target audience.

How does the 'Dasar Pemikiran' (Rationale) section differ from the background section?

The 'Dasar Pemikiran' (Rationale) section is more focused on providing a logical and systematic explanation for the event, outlining the reasoning behind its organization, while the background section focuses on the context and issues being addressed.

What makes a good event theme according to the proposal guidelines?

A good event theme should be unique, captivating, innovative, easy to understand, and aligned with the goals and target audience of the event. It should also be relevant to the organization's field or industry.

Why is it important to explain the 'Landasan Kegiatan' (Event Foundation) in a proposal?

The 'Landasan Kegiatan' section provides the foundation or justification for the event, linking it to the organization's policies, strategies, or prior decisions. It helps clarify why the event is necessary and how it aligns with broader goals or regulations.

How should the 'Tujuan Kegiatan' (Objectives) be presented in the proposal?

The objectives should be presented in a clear and concise manner, typically numbered to show their priority. Each objective should reflect the overall vision of the event and its specific goals.

What is the purpose of specifying the 'Bentuk Kegiatan' (Activity Forms) in an event proposal?

Specifying the 'Bentuk Kegiatan' outlines the types of activities that will take place during the event, such as seminars, workshops, or competitions. This ensures clarity on what attendees can expect and how the event will be structured.

What should be considered when determining the target audience for an event?

The target audience should be chosen based on the event's theme and objectives. It is important that the audience aligns with the goals of the event, such as students for a seminar or professionals for a conference.

What details should be included in the 'Rencana Pelaksanaan' (Execution Plan) section?

The 'Rencana Pelaksanaan' should detail the timeline, location, activities, and logistics of the event. It is often presented as a timeline or schedule to provide a clear picture of how the event will unfold.

What is the purpose of the 'Rencana Anggaran' (Budget Plan) in an event proposal?

The 'Rencana Anggaran' outlines the estimated costs for the event, including expenses for venue, decorations, transportation, and publicity. It also includes potential income sources such as sponsorships, participant fees, and organizational funding.