A História do Instagram - TecMundo

Summary

The video explores the history of Instagram, from its creation by Mike Krieger and Kevin Systrom to its current status as a social media giant. It covers the early days, including the development of the app, its acquisition by Facebook, and the introduction of innovative features like filters, Stories, and shopping. The video highlights key moments, such as the app's rapid growth, celebrity endorsements, and the eventual departure of the co-founders. Instagram's evolution is also discussed, including controversies and its influence on internet culture.

Takeaways

• 😀 The Instagram story began with two founders: Mike Krieger, a Brazilian, and Kevin Systrom, an American passionate about technology and entrepreneurship.
• 😀 Instagram's initial iteration, called Burbn, was a social app inspired by games and focused on social interaction, but it wasn't immediately successful.
• 😀 After receiving initial investment, the founders revamped the app, focusing on photo sharing and location tagging, which led to the creation of Instagram in 2010.
• 😀 The revolutionary feature of Instagram was the use of filters, which improved the quality of smartphone photos, especially given the limitations of early smartphones.
• 😀 Instagram quickly gained popularity, reaching 25,000 users on its first day and 1 million users in just two months after launch.
• 😀 In 2012, Instagram was acquired by Facebook for $1 billion, but the founders promised to keep the app independent.
• 😀 Instagram evolved rapidly with significant updates, including a web version in 2012, video uploads in 2013, and better photo editing tools.
• 😀 The introduction of 'Stories' in 2016, which disappear after 24 hours, was a direct response to Snapchat's success among younger audiences.
• 😀 Instagram became a platform for businesses and advertising, allowing brands to reach millions, with ads starting to become a significant part of the platform by 2016.
• 😀 Instagram saw a major leadership change in 2018 when its founders, Krieger and Systrom, left the company amid tensions with Facebook's leadership.
• 😀 Instagram continues to innovate, with features like Shopping, integrations with Messenger, and viral moments like the record-breaking 'egg' post that garnered over 53 million likes in 2019.

Q & A

Who were the two main founders of Instagram, and what were their backgrounds?

The two main founders of Instagram were Mike Krieger and Kevin Systrom. Mike was born in São Paulo, Brazil, and had a passion for computers, which he developed while studying at Stanford University. Kevin Systrom, originally from the United States, also studied at Stanford and had a strong entrepreneurial background. He worked at Globo and interned at Odeo, the company that later became Twitter.

What was the original name of Instagram, and how did it change?

Instagram was initially called 'Burbn' (with vowels removed). It was inspired by the game Mafia Wars and focused on social interaction. However, after feedback and adjustments, the focus shifted to photo-sharing and location tagging, leading to a rebranding of the service as Instagram, combining 'instant' and 'telegram'.

What key feature was introduced to Instagram that set it apart from other photo-sharing apps?

A key feature that set Instagram apart was the introduction of filters that enhanced photos by hiding imperfections. This feature allowed users to improve the quality of photos taken with smartphones, which at the time were not known for high-quality images.

When did Instagram officially launch, and how fast did it grow?

Instagram officially launched on October 6, 2010. Within the first day, 25,000 people signed up, and by two months later, the app had reached 1 million users.

What significant milestone did Instagram reach in August 2011, and how did the app gain popularity?

In August 2011, Instagram reached 150 million images posted. It gained popularity through challenges like hashtags, including the iconic 'TBT' (Throwback Thursday), which encouraged users to share nostalgic moments.

How did Instagram's user base expand in 2012, and what significant acquisition occurred that year?

By 2012, Instagram's user base had expanded significantly, reaching 27 million users by April. In April 2012, Facebook acquired Instagram for $1 billion, making it part of the larger Facebook ecosystem.

What changes did Instagram undergo in 2013, and how did these updates affect the user experience?

In 2013, Instagram introduced several updates, including an improved version of the app, a new profile design, and an album-style display for posts. These updates made navigation easier and allowed users to see multiple images at once, improving the overall experience.

What major feature did Instagram introduce in 2016, and how did it impact the app?

In 2016, Instagram introduced 'Stories', a feature that allowed users to post temporary content that disappeared after 24 hours. This feature was seen as a response to the growing popularity of Snapchat's similar feature and quickly became a core part of the app.

How did the business aspect of Instagram evolve in 2016, and what changes were made to support businesses?

In 2016, Instagram shifted its focus to business accounts, introducing tools to help companies promote products and services. This included paid advertisements and features for professional profiles, allowing businesses to engage with users more effectively.

What was the significance of the egg photo in 2019, and how did it relate to Instagram's culture?

In 2019, a simple photo of an egg on a white background became the most-liked photo on Instagram, surpassing the previous record held by Kylie Jenner. This photo received over 53 million likes and was part of a campaign about mental health awareness, showing the power of viral content on the platform.