Teori Komunikasi | Tujuh Tradisi Komunikasi

Summary

In this lecture, the instructor discusses the Seven Communication Traditions, a framework proposed by Robert Craig to classify the complex field of communication. These traditions are: Rhetorical, Semiotic, Phenomenological, Cybernetic, Sociopsychological, Sociocultural, and Critical. Each tradition offers a unique perspective on communication, from public speaking and symbol interpretation to interpersonal behavior, information systems, cultural practices, and power structures in society. The lecture encourages students to reflect on which tradition resonates most with them and why, fostering deeper engagement with communication theories.

Takeaways

• 😀 Robert Craig introduced the concept of seven communication traditions to make the study of communication more accessible and manageable.
• 😀 Communication is a complex field that requires categorization into distinct traditions to aid in understanding its various aspects.
• 😀 The rhetorical tradition views communication as an art of public speaking, focusing on how speakers can effectively convey messages to an audience.
• 😀 Semiotics studies communication as the exchange of meanings through symbols, emphasizing the importance of context and mutual understanding in communication.
• 😀 Phenomenology examines communication through personal experiences and dialogues, focusing on how people interpret and understand others' experiences.
• 😀 The cybernetic tradition views communication as a system of information processing, highlighting the importance of clear transmission, feedback, and minimizing noise.
• 😀 Sociopsychological tradition focuses on interpersonal communication and explores how psychological factors such as perception and emotions influence interactions.
• 😀 The sociocultural tradition analyzes communication as a means of reproducing and challenging cultural norms, societal values, and social practices.
• 😀 The critical tradition examines communication as a tool for critiquing power structures and addressing issues of inequality and oppression in society.
• 😀 Understanding the seven communication traditions helps provide a comprehensive view of communication and its various functions in human interaction.

Q & A

Why are there seven traditions of communication?

The seven traditions of communication are designed to classify the complex field of communication into understandable categories. Since communication is difficult to comprehend, these traditions serve as frameworks to help in studying and analyzing communication theories more effectively.

Who introduced the concept of the seven traditions of communication?

The concept was introduced by Robert Craig, who believed that communication, as a field of study, was too difficult to understand without categorizing it into distinct traditions or frameworks.

What does the rhetorical tradition focus on?

The rhetorical tradition focuses on the art of public speaking, emphasizing effective message delivery, the role of the speaker, the audience, and the use of verbal and non-verbal communication techniques to influence and persuade.

What is semiotics, and how is it related to communication?

Semiotics is the study of signs and symbols and how they carry meaning. In communication, it examines how people use symbols (like language) to exchange meanings, considering the context and mutual understanding between the sender and receiver.

What is the role of context in the semiotic tradition?

Context is crucial in the semiotic tradition because the meaning of a symbol or sign can change depending on the situation or background. For example, the color red might symbolize 'stop' in traffic signals but can represent celebration or danger in other contexts.

How does the phenomenological tradition view communication?

The phenomenological tradition views communication as a process of gaining personal experiences and understanding others' perspectives through dialogue. It emphasizes the importance of conversation in shaping individual perceptions of the world.

What is the cybernetic tradition's focus in communication?

The cybernetic tradition focuses on the transmission and processing of information. It looks at how messages are sent, received, and interpreted by individuals, while also considering the potential impact of noise or interruptions in the communication process.

What does the sociopsychological tradition examine?

The sociopsychological tradition examines communication as a process of interpersonal interaction and the psychological factors influencing individual behavior. It explores how personal experiences, emotions, and mental states affect communication.

How does the sociocultural tradition contribute to communication studies?

The sociocultural tradition analyzes communication in the context of societal and cultural norms. It explores how culture influences communication practices, how social roles and behaviors are communicated, and how cultural diversity shapes interactions.

What is the critical tradition in communication studies?

The critical tradition examines how communication can serve as a tool for challenging and critiquing power structures and societal norms. It focuses on how media and communication perpetuate ideologies and how they can be used to resist or reinforce power dynamics.

What role does media ownership play in the critical tradition?

In the critical tradition, media ownership is seen as a key factor in influencing the content and ideology presented to the public. The idea is that whoever controls the media has the power to shape public opinion and dominate social and political discourse.

Why does the instructor encourage a discussion on the seven traditions of communication?

The instructor encourages the discussion to help students engage with the material and develop critical thinking. By reflecting on which tradition resonates most with them, students can personalize their learning and deepen their understanding of communication theories.