IBU RUMAH TANGGA SUKSES USAHA KERIPIK IKAN NILA, HANYA BERMODAL AWAL 500 RIBU

Summary

This entrepreneurial journey highlights the importance of perseverance, community support, and consistency in business. The speaker shares the process of transforming raw fish into a crispy snack, focusing on overcoming failures through trial and error. Success is built on passion, continuous improvement, and innovation. By leveraging social media, engaging with communities, and ensuring high-quality products, the business was able to grow sustainably. The message is clear: embracing challenges, being consistent, and staying focused on long-term goals are key to thriving in business.

Takeaways

• 😀 Perseverance is key to business success. The speaker emphasizes the importance of continuous trial and error to overcome challenges and refine processes, even when initial attempts fail.
• 😀 Consistency in effort is crucial. The speaker stresses that maintaining steady progress, with a focus on quality and continuity, is essential for long-term success.
• 😀 Don't be afraid of failure. The speaker shares personal experiences of failed attempts and the importance of learning from these setbacks without giving up.
• 😀 Embrace collaboration with a community. Leveraging communities and large accounts can help boost sales and expand the business reach.
• 😀 Focus on adding value to others. The speaker encourages a mindset of sharing knowledge and helping others, which in turn benefits one's own business growth.
• 😀 Quality of raw materials matters. The speaker highlights the importance of using fresh and high-quality ingredients, specifically in the production process of crispy fish.
• 😀 Experimentation is essential for product development. The speaker describes how it took a year of trials and errors to develop the perfect technique for making crispy fish products.
• 😀 Online and offline sales channels are both important. The speaker mentions combining online marketing strategies with offline methods to increase exposure and sales.
• 😀 The business relies on resellers. The speaker uses resellers to help distribute products, emphasizing the importance of empowering others to expand reach.
• 😀 Business growth involves adapting to market demands. The speaker acknowledges the need to adjust product offerings and packaging to cater to different customer segments and needs.

Q & A

What is the main challenge in the speaker's business?

The main challenge is perfecting the production process of crispy fish, particularly in drying and cooking techniques, which required a year of trial and error to achieve the desired texture and flavor.

How does the speaker deal with failures in their production process?

The speaker embraces failure as part of the learning process. They continue experimenting with different techniques and formulations, understanding that failure is inevitable but also an opportunity for improvement.

What role does consistency play in the success of the business?

Consistency is critical for the speaker’s business. They emphasize the importance of maintaining continuous production and ensuring quality and sustainability in their products to build a reliable brand.

Why is the speaker focused on using resellers for marketing?

The speaker uses resellers to expand their reach beyond direct consumer sales. By leveraging a network of resellers, they can cover a wider area and increase sales without the limitations of selling directly to consumers.

How does the speaker ensure product quality and shelf life?

The speaker selects high-quality ingredients, such as fresh fish, and follows a detailed process involving multiple stages like washing, seasoning, frying, and drying. They also use packaging techniques that preserve the product for up to six months, ensuring quality and longevity.

What is the significance of social media and online platforms in the speaker’s business strategy?

Social media and online platforms are essential for marketing and expanding the business. The speaker uses these platforms to promote their products, reach more customers, and connect with larger accounts to increase sales.

What is the speaker's approach to dealing with suppliers and sourcing materials?

The speaker ensures that the fish used in their products is fresh and alive when it arrives. They only accept quality fish to guarantee the best product. Their sourcing involves attention to the freshness and sustainability of the raw materials.

How does the speaker handle production scaling?

The speaker handles scaling by recruiting production staff and focusing on delegating tasks. They plan to focus more on marketing while leaving production responsibilities to the team, ensuring that the business can grow without losing efficiency.

What role does community play in the speaker’s business model?

Community is central to the speaker’s business model. By joining sales networks and collaborating with larger accounts, the speaker can leverage collective efforts to boost sales and build a supportive network of resellers.

What advice does the speaker give to newcomers in the business world?

The speaker advises newcomers to focus on consistency, quality, and perseverance. They highlight that success in business comes from continuous effort, learning from failures, and building a supportive network of people who can help the business grow.