STREET STYLE BIRYANI | SHAWARMA OVERLOAD | Al Bayt Arabic Cuisine Imus Cavite | TIKIM TV

Summary

The video showcases the inspiring journey of a family-owned restaurant that brings authentic Palestinian street food to the Philippines. Despite facing war and hardship in Palestine, they persevered and successfully launched a popular food venture, known for its unique and delicious offerings like biryani rice with shawarma and chips. The restaurant's rapid success, fueled by viral social media presence and word-of-mouth, reflects their dedication to sharing their culture and food. Their story highlights resilience, the importance of community, and the desire to share a piece of home with others.

Takeaways

• 😀 The business specializes in Arabic cuisine, particularly Palestinian street food, offering a unique culinary experience with large servings and authentic flavors.
• 😀 The food offerings include dishes like chicken shawarma, beef shawarma, biryani rice, and overloaded chips with toppings like pickles, onions, and garlic sauce.
• 😀 Despite coming from Palestine, the family worked hard to establish their food business in the Philippines, sharing their culture and culinary traditions.
• 😀 The business quickly gained popularity due to its affordable prices, generous servings, and authentic taste, leading to long lines and viral social media attention.
• 😀 Social media platforms like Facebook, Instagram, and TikTok played a key role in attracting customers, especially after a popular food vlogger featured the restaurant.
• 😀 The family has a strong background in the restaurant business, with over 45 years of experience in hospitality and restaurant management.
• 😀 Customers appreciate the authentic taste of the dishes, often comparing the food to legitimate shawarma and Arabic cuisine found in Palestine.
• 😀 The restaurant's success can be attributed to the hard work and dedication of the entire family, who are involved in every aspect of the business, from preparation to serving.
• 😀 The business's location in Cavite is unique in offering overloaded biryani chips, a combination of chips with shawarma, biryani rice, and toppings.
• 😀 The family had to face significant challenges, including war and immigration struggles, before starting their business in the Philippines, making their success even more inspiring.

Q & A

What is the concept behind the food business mentioned in the script?

The business specializes in Arabic street food from Palestine, particularly offering oversized servings of authentic dishes such as shawarma, biryani, and special toppings like chips with shawarma, all served with garlic and hot sauce.

What unique product is being offered by the restaurant that has caught people's attention?

The restaurant offers a unique dish where chips are topped with either beef or chicken shawarma, biryani rice, and various toppings like pickles, onions, and cabbage. This dish is a hit with customers, especially when served with garlic and hot sauce.

How did the business gain popularity on social media?

The business gained attention through social media platforms like Facebook, Instagram, and TikTok. A food vlogger, Zell TV, visited the restaurant, which led to a viral vlog with over a million views, further boosting the restaurant's visibility.

What challenges did the owners face before starting their food business?

The owners faced significant challenges due to the war in Palestine. They endured constant fear of bombings and instability, which made their decision to move to the Philippines a difficult and uncertain journey. The experience of war and hardship was a major factor in their decision to open the restaurant.

What is the significance of the food recipes in the business?

The recipes used in the restaurant are deeply rooted in the owner's family history, particularly their mother who has 45 years of experience in hospitality and restaurant management. The dishes served are a representation of traditional Palestinian cuisine, providing an authentic experience for customers.

What are the hours of operation for the restaurant?

The restaurant is open from Tuesday to Sunday, between 5 PM and 12 AM. It is closed on Mondays for rest.

How do customers describe the food at the restaurant?

Customers describe the food as delicious, authentic, and flavorful. Many highlight the quality and taste of the shawarma and biryani, with one customer mentioning that the restaurant's food reminds them of authentic shawarma they’ve had in other countries.

What makes the servings at this restaurant stand out compared to others?

The servings at the restaurant are notably large, offering 'overloaded' portions of food, which is a key selling point. Customers appreciate the generous portions and the value they receive for their money.

What has been the response from local customers and influencers?

Local customers have been lining up for hours to get a taste of the food, with some even waiting up to four hours before the restaurant opens. Influencers and food vloggers, including CFU Trip and Ewik Mukbang, have also visited and recommended the restaurant, further increasing its popularity.

How does the family contribute to the success of the restaurant?

The family plays an essential role in the restaurant's operations, with each member involved in the preparation and serving of food. Their collective effort and dedication to maintaining quality and sharing their culture through food are key factors in the business's success.