Muhamad Rosit,M.Si - Komunikasi Politik - Komunikator Politik & Khalayak Politik

Summary

This video lecture on political communication explores the roles of political communicators and audiences. It defines political communicators as individuals or organizations who deliver political messages, such as politicians, activists, and professionals like PR consultants and journalists. The lecture delves into the different types of politicians, including ideologically motivated and representative ones, and outlines the roles of activists and media professionals in shaping public perception. Additionally, it highlights the political audience, categorizing them into general public, attentive public, and elite opinion leaders. The overall goal is to foster mutual understanding in political discourse.

Takeaways

• 😀 Communicators in politics are individuals or organizations responsible for conveying political messages to the public with the aim of fostering mutual understanding.
• 😀 Politicians, activists, and professionals are the three main types of political communicators discussed in the script.
• 😀 Politicians can be categorized as ideological or representative. Ideological politicians are those who emerge from a political party's cadre process, while representative politicians represent specific group interests.
• 😀 An ideological politician is usually loyal to a political party, while a representative politician might not originate from a party but can come from different professional backgrounds, such as entertainment or business.
• 😀 Activists in political communication can be divided into two categories: spokespersons and opinion leaders. Spokespersons represent specific groups, while opinion leaders are influential figures in elite organizations.
• 😀 Activists play a vital role in bridging the gap between society and the government by conveying societal demands or criticisms.
• 😀 Professionals, such as political promoters and journalists, play a significant role in political communication. Political promoters work to enhance the image of candidates or political parties, while journalists focus on impartiality and fact-based reporting.
• 😀 The role of professional promoters is often biased toward their clients, while journalists should remain impartial and focus on accurate data and facts.
• 😀 Political communication is deeply influenced by the system of democracy within a country, as democratic systems foster the growth of media, polling organizations, and other political communicators.
• 😀 Political audiences (khalayak politik) can be categorized into three groups: the general public, attentive publics, and opinion elites. The general public is large but less politically informed, while attentive publics are more politically aware and engaged. Opinion elites are the smallest group but highly active in political processes.

Q & A

What is political communication?

Political communication refers to the process through which political messages are transmitted from political communicators to the public. The goal is to create a mutual understanding between the communicator and the political audience.

What are the two levels of political communicators mentioned in the script?

The two levels of political communicators are the individual level and the institutional or organizational level. At the individual level, a politician communicates directly with the public, while at the institutional level, political parties or organizations convey messages on behalf of the party.

What are the three types of political communicators mentioned in the script?

The three types of political communicators are politicians, activists, and professionals. Politicians can either be ideological or represent certain political interests, activists advocate for causes, and professionals use their expertise in areas like media or public relations to influence political communication.

What is the difference between ideological politicians and representative politicians?

Ideological politicians are those who emerge from political training and loyalty to a particular ideology or party. Representative politicians, on the other hand, act as political representatives of certain groups or interests, but they may not have a background in politics.

Who are some examples of ideological politicians mentioned in the script?

Examples of ideological politicians mentioned in the script include Fadli Zon, Jokowi, Megawati, Puan Maharani, and Ganjar Pranowo.

What is the role of activists in political communication?

Activists in political communication act as messengers who express opinions, criticisms, or petitions on behalf of various social causes. They aim to influence the government and public opinion, often acting as intermediaries between the public and those in power.

What are the two types of activists discussed in the script?

The two types of activists are 'spokespersons' (juru bicara), who represent organizations or groups and communicate their messages to the public, and 'opinion leaders' (pemuka pendapat), who are often elites and hold positions of influence in larger organizations like religious or political institutions.

How are professional political communicators different from other types of communicators?

Professional political communicators, such as public relations experts and media professionals, use their skills and knowledge in media, marketing, or public opinion research to influence political outcomes. Unlike politicians or activists, they work behind the scenes, often supporting candidates or political parties in strategic ways.

What is the role of a professional promoter in political communication?

A professional promoter is someone hired to enhance the image and public appeal of political candidates or parties. They work on strategies to increase visibility and influence, often using tools like media relations, advertising, and public relations.

What are the three types of political audiences mentioned in the script?

The three types of political audiences are the general public (masyarakat awam), the attentive public (masyarakat berperhatian), and the elite opinion leaders (masyarakat elit). The general public is the largest group with limited political understanding, the attentive public is more educated and engaged, and the elite opinion leaders have a deep influence on political affairs.

Why is the role of the 'attentive public' crucial in political communication?

The attentive public, which includes educated and politically aware individuals, is crucial because they act as agents of political socialization. They help spread political ideas and influence others, ultimately contributing to the overall health of a democratic system.