How to Improve Facebook Ads Results (Based on a case study of 1.7x to 3x ROAS in 7-10 days)

Summary

In this video, the speaker shares insights on growing a digital marketing agency by focusing on client trust, performance results, and transparent communication. He discusses strategies for managing ad budgets, achieving 3x return on ad spend, and scaling from ₹3000 to ₹5000 per day. The speaker emphasizes offering clients a trial period, building genuine relationships, and proving value through results. He also highlights the importance of honesty, explaining how to deal with client skepticism, and shares advice for aspiring freelancers and agency owners looking to scale their businesses.

Takeaways

• 😀 Offering a trial period without upfront payments can help build trust with skeptical clients, especially when they have experienced failures with other agencies or freelancers.
• 😀 It's essential to prove the value of your work with tangible results rather than just talking about it—this builds client confidence and trust.
• 😀 Focusing on results and client satisfaction over price battles is crucial for long-term business growth.
• 😀 Being transparent and honest about potential risks or failures creates stronger relationships with clients, who appreciate authenticity.
• 😀 Scaling ad campaigns requires thoughtful planning, with gradual increases in budget while maintaining performance metrics like return on ad spend (ROAS).
• 😀 Growing a business involves not just working with any client but selecting ones that align with your values and offer opportunities to create meaningful results.
• 😀 Transparency in business is key: sharing your actual experiences and processes fosters better understanding and credibility with clients.
• 😀 Trust in your skills and avoid getting caught up in ego-driven decisions. Believing in your ability to deliver value will naturally lead to success.
• 😀 Avoid getting distracted by price negotiations; focus on showcasing the genuine value of your work and services to clients.
• 😀 Having a clear growth plan, such as incrementally increasing ad budgets, allows you to scale business operations sustainably and effectively.

Q & A

What is the main focus of the speaker's strategy for handling clients?

The speaker emphasizes building trust with clients, especially those who have had negative experiences with previous freelancers or agencies. They offer a trial period where clients don't need to pay upfront unless they see positive results.

How did the speaker manage the client's skepticism regarding their services?

The speaker acknowledged the client's skepticism, explaining that it was natural due to previous unfulfilled promises by other agencies. They offered a trial to demonstrate results without any financial commitment upfront.

What did the speaker promise to the client if the results were not achieved?

The speaker promised that if they couldn't deliver the results, they would not charge the client. This reflects their commitment to only accepting payment when the client sees value.

How does the speaker handle pricing negotiations with clients?

The speaker avoids focusing on price negotiations, instead proving their value through the quality of their work. They prefer to demonstrate results rather than engaging in price-based discussions.

What approach does the speaker take to working with freelancers and aspiring agency owners?

The speaker shares their approach of offering a trial period and focusing on delivering value before charging the full amount. They also emphasize trusting one's skillset and focusing on the quality of service.

What is the speaker's strategy for scaling the ad budget?

The speaker started with a budget of 3000 per day, achieving a 3x return on ad spend (ROAS). Their next goal is to increase the budget to 4000-5000 per day while maintaining the cost per acquisition (CPA), and eventually scaling up to 10,000 per day.

What is the speaker’s long-term goal for the client’s ad campaign?

The speaker's long-term goal is to scale the ad campaign progressively, moving from a 3000 per day budget to 10,000 per day, while maintaining profitability and ensuring good results.

How does the speaker handle transparency with clients and viewers?

The speaker values transparency, sharing their current progress and experiences openly with clients and viewers. They believe in being truthful about the work they do, making it easier to explain and build trust.

What kind of surprise does the speaker mention for their subscribers?

The speaker hints at a surprise gift related to Facebook ads that will be shared with subscribers once the channel reaches 10,000 subscribers. They promise that the gift will be valuable and impressive.

What is the significance of the speaker's approach to trial work for clients?

The trial approach allows clients to see results before committing financially. This strategy builds trust and shows the speaker’s confidence in their ability to deliver results, ensuring clients feel comfortable investing.