0142 Manajemen Strategik Pertemuan 2

Summary

This presentation provides an insightful discussion on the vision, mission, goals, and philosophy of a company. It explains the definition and importance of vision and mission, including how they shape strategies and provide direction. The script also covers the fundamental steps in formulating both vision and mission, along with the necessary elements for setting company goals and objectives. Furthermore, it emphasizes the philosophical values that guide company actions, including professionalism, integrity, and continuous improvement. The session aims to equip the audience with a deep understanding of how these concepts contribute to organizational success and growth.

Takeaways

• 😀 A company's **vision** is a description of what it aims to achieve in the future, focusing on innovation, consistency, and long-term success.
• 😀 **Mission** defines the company's purpose and values, guiding its efforts and decisions towards achieving the vision.
• 😀 A **vision** should be challenging and idealistic, focusing on the future and representing the company's aspirations.
• 😀 **Mission** should include products, target customers, technology, and core activities to guide the company towards its objectives.
• 😀 Company **objectives** are clear, measurable goals that break down the vision into actionable targets over a 3-5 year time frame.
• 😀 **SMART goals** (Specific, Measurable, Achievable, Reliable, Time-bound) are essential for ensuring the company's objectives are clear and achievable.
• 😀 **Goals** are smaller, specific actions that support company objectives and are designed to be clear and measurable.
• 😀 A company's **philosophy** is a set of core values that guide its actions, such as professionalism, integrity, customer focus, and continuous improvement.
• 😀 The **vision**, **mission**, **objectives**, and **goals** are interconnected, creating a framework that drives the company's strategic direction.
• 😀 Company objectives should be aligned with available resources (e.g., financial, human, technical) and have a clear timeline for completion.
• 😀 The **company philosophy** influences every aspect of the organization, from decision-making to daily operations, ensuring alignment with core values.

Q & A

What is the definition of a company's vision?

A company's vision is a description of what the organization aims to achieve after implementing its strategy and reaching its full potential. It also refers to a forward-looking perspective on where and how the company should go in order to remain consistent, innovative, and productive.

What are the key elements to consider when formulating a company's vision?

The vision should reflect what the organization aims to achieve, provide clear strategic direction, unify various strategic ideas within the company, have a future-oriented outlook, and foster commitment across all levels of the organization to ensure leadership continuity.

What is the difference between a vision and a mission?

A vision describes the long-term, ideal state of a company and its future aspirations, while a mission outlines the actions, values, and beliefs the company must carry out to achieve the vision, focusing on the present and near future.

What are the essential components of a mission statement?

A mission statement should include the core products or services offered, the target customers and market, the technology or processes used, the company's goals (e.g., survival, growth, profitability), and the company’s core values or public image.

How are objectives and goals different in the context of company strategy?

Objectives are medium-term, measurable targets that describe the steps the company needs to take to reach its vision, while goals are broader, long-term aspirations that provide the overall direction for the organization.

What does a goal statement typically include?

A goal statement outlines what the company hopes to achieve in the future and is typically time-bound, measurable, and concrete, with a clear indication of how to assess progress towards the vision.

What are the SMART criteria for setting goals?

SMART criteria ensure that goals are Simple (clear and achievable), Measurable (specific and quantifiable), Achievable (realistic), Reliable (aligned with company expectations), and Time-bound (with a deadline for achievement).

How does a company set targets or objectives?

Targets are broken down from broader company goals into smaller, specific, and measurable objectives. These objectives are designed to be accomplished within a set time frame and require proper resource allocation to achieve effectively and efficiently.

What factors should a company consider when setting its financial objectives?

The company should consider its expected profit margins, desired level of financial efficiency, required investment funds, and overall return on investment while setting its financial objectives.

What is the role of company philosophy in business strategy?

The company philosophy represents the core values and beliefs that guide its operations and decision-making. It fosters professionalism, integrity, customer focus, and continuous improvement, which all align with the company’s strategic goals and objectives.