O que é PREVENÇÃO DE PERDAS no seu supermercado! - RosadasCast #57

Summary

This video emphasizes the crucial role of loss prevention and inventory control in retail businesses, particularly in supermarkets. It explains how untracked losses, often unnoticed without regular audits, can significantly impact profits. The speaker highlights the importance of having a dedicated team for loss prevention, especially in high-revenue stores. By reducing loss percentages, businesses can substantially increase their profit margins. Additionally, the video introduces the concept of 'Controladoria,' which oversees all operations to ensure financial and operational integrity, likening it to the 'eye of the owner' in business management.

Takeaways

• 😀 The average loss in a retail store can be 0.86-2% of total sales, based on identified and unidentified losses.
• 😀 Identified losses represent 30-50% of the total loss, meaning unreported losses can significantly increase total losses.
• 😀 Conducting inventory is crucial to detect total losses, which can be much higher than just identified losses.
• 😀 Reducing loss by 2% can increase the store's profit by 40%, highlighting the financial impact of loss prevention.
• 😀 A small reduction in loss (e.g., from 4% to 2%) can result in a significant increase in profit, around 33%.
• 😀 For every 480,000 reais in sales, a store needs at least 3 people dedicated to loss prevention.
• 😀 High-volume stores, even if smaller in size, still require strong loss prevention efforts due to high inventory turnover and the risk of theft.
• 😀 A director of control (or controller) monitors all aspects of the store, from financial processes to operational issues, ensuring no discrepancies.
• 😀 The controller ensures all paperwork, such as invoices and payments, is accurate, helping to prevent financial losses.
• 😀 The importance of prevention and control extends beyond retail operations to the financial and human resource departments, forming an integrated system for loss prevention.
• 😀 Viewers are encouraged to engage with the content by liking, sharing, and subscribing to learn more about loss prevention and financial controls.

Q & A

What is the importance of loss prevention in a business?

Loss prevention is crucial because it directly impacts profitability. Reducing loss percentages can significantly improve the profit margin of a business, sometimes increasing profits by a large percentage, especially in retail where loss can be a major issue.

How can loss prevention affect a business’s financial performance?

By reducing losses, businesses can boost their profitability. For instance, a 2% reduction in loss could increase a supermarket's profit by up to 40%. This makes loss prevention a strategic goal for improving financial performance.

What is the average percentage of loss in sales for businesses, and how is it calculated?

The average loss in sales is around 0.86% to 2% of total sales. It is calculated by dividing the cost of a product by its selling price and multiplying by the loss percentage.

Why is conducting an inventory important for loss prevention?

Inventory is vital because it helps identify unaccounted losses. Without regular inventory checks, businesses may not discover discrepancies in stock, and this can lead to significant hidden losses.

How do identified and unidentified losses differ in their impact on a business?

Identified losses are easier to track and manage, while unidentified losses often account for a larger portion of total loss. Identified losses represent 30-50% of the total losses, meaning businesses can potentially double their loss amount if they fail to identify hidden losses.

What role does 'Controladoria' play in loss prevention?

'Controladoria' is responsible for overseeing all operational and financial processes in the company. This includes monitoring loss prevention strategies, auditing financial transactions, and ensuring the accuracy of business operations across all departments.

How does the size of a store affect its need for loss prevention measures?

Smaller stores with high revenue need effective loss prevention strategies because they typically have high inventory turnover, making it easier for losses to occur. Larger stores also need these measures, but the approach may differ based on their scale and operations.

What is the relationship between sales volume and the need for a loss prevention team?

The need for a loss prevention team is linked to sales volume. For every 480,000 in sales, a store needs at least one dedicated loss prevention person. As sales increase, the number of loss prevention staff should also increase to ensure effective monitoring.

How does loss prevention contribute to a business’s strategic goals?

Loss prevention helps protect the business’s revenue and ensures more efficient operations. By addressing and reducing losses, businesses can achieve better financial outcomes, optimize resources, and improve profitability.

What does the phrase 'eye of the owner' mean in the context of controladoria?

The 'eye of the owner' refers to the role of controladoria in overseeing the entire business operation. It ensures that all processes, from inventory management to financial transactions, are running smoothly and in alignment with the company's goals, much like a business owner would keep a close watch on operations.