Budaya Perusahaan dan Manajemen Perubahan Traveloka

Summary

Traveloka's success story highlights the journey of an online travel platform that began in 2012, focusing on flight ticket bookings before expanding into hotels, transportation, and lifestyle services. Key to their growth is a customer-centric approach, continuous technological innovation, and adaptability to change. During the COVID-19 pandemic, Traveloka introduced new features like Traveloka Clean and focused on local tourism to meet shifting market demands. Their success is a testament to the power of innovation, teamwork, and data-driven decision-making in navigating challenges and seizing opportunities.

Takeaways

• 😀 Traveloka started as a platform for booking flight tickets and has since expanded to offer hotel bookings, transportation, and other lifestyle services.
• 😀 The company was founded by Feri Unardi in 2012, inspired by his experiences selling flight tickets while studying at Harvard.
• 😀 Traveloka has grown to become one of the largest companies in the tourism sector, offering innovative payment methods like PayLater and Petk.
• 😀 The core values of Traveloka include a customer-focused approach, technological innovation, agility, and strong team collaboration.
• 😀 The company's success is built on continuous technological innovation, with a focus on developing solutions that meet customer needs.
• 😀 During the COVID-19 pandemic, Traveloka adapted quickly with new features like Traveloka Clean and services to support local travel.
• 😀 Data-driven decision-making is a key part of Traveloka’s operations, ensuring the platform aligns with customer needs and trends.
• 😀 The company has been proactive in expanding regionally, particularly tailoring its services for the Southeast Asian market.
• 😀 Traveloka’s focus on local travel during the pandemic, including promoting staycations and local hotel bookings, helped maintain business during global travel restrictions.
• 😀 Traveloka’s ability to adapt quickly to market changes, including shifting focus to domestic tourism, has been a major factor in its resilience and growth.
• 😀 The company's culture emphasizes collaboration across teams and departments, which strengthens its overall strategy and helps maintain its competitive edge.

Q & A

What is the core mission of Traveloka as mentioned in the script?

The core mission of Traveloka is to focus on customer satisfaction by offering relevant and useful services, continuously innovate technology solutions, and adapt quickly to market changes.

Who founded Traveloka and in which year was it established?

Traveloka was founded by Feri Unardi in 2012.

How did Traveloka evolve from its initial offering?

Initially, Traveloka focused on selling airline tickets. Over time, it expanded to offer hotel bookings, transportation services, and other lifestyle services with various innovative payment options.

What was the inspiration behind Feri Unardi's decision to start Traveloka?

Feri Unardi was inspired to start Traveloka after his experience selling airline tickets while attending Harvard, which led him to create an online platform for booking tickets.

What are the key cultural values that contribute to Traveloka's success?

The key cultural values include a strong focus on customers, continuous innovation in technology, agility in adapting to change, and fostering collaboration across teams and departments.

What are some examples of Traveloka's commitment to continuous innovation?

Examples include the development of payment features like 'pay later,' creating vacation packages, and adapting to trends such as responding to the COVID-19 pandemic by introducing 'Traveloka Clean' for hotel bookings.

How does Traveloka use data to make decisions?

Traveloka uses data-driven decisions to understand customer needs and preferences, which helps them offer services that are relevant and tailored to their users.

What specific service did Traveloka introduce during the COVID-19 pandemic?

During the COVID-19 pandemic, Traveloka introduced the 'Traveloka Clean' label to assure customers about the cleanliness of hotels and created new services like COVID-19 testing for travelers.

How did Traveloka adjust its business model during the pandemic?

Traveloka shifted its focus to local markets by promoting domestic travel, offering staycation options, and emphasizing hotel and villa bookings within local regions.

What is the significance of the 'Traveloka Clean' initiative?

'Traveloka Clean' was an initiative aimed at ensuring that customers could trust the hygiene and cleanliness standards of hotels during the pandemic, making it easier for people to book accommodations with confidence.