PT Djarum Company Profile

Summary

Djarum, based in Kudus, Central Java, is renowned for its Kretek production, a cigarette first created in 1880 by blending tobacco and cloves. The company has a strong legacy of quality, innovation, and cultural heritage, maintaining strict production standards at its Djarum Oasis Kretek factory. Djarum also focuses on environmental sustainability with initiatives like reforestation, mangrove restoration, and solar energy use. Committed to customer satisfaction, Djarum continues to innovate and deliver high-quality products while promoting social responsibility and environmental care.

Takeaways

• 😀 Kudus, a small city in Central Java, is known as the birthplace of Kretek, which was first created in 1880 by combining tobacco and cloves.
• 😀 The name 'Kretek' originates from the crackling sound made when the mixture of tobacco and cloves is burned.
• 😀 The primary ingredients in Kretek are tobacco and cloves, combined with the best quality Indonesian spices to enhance its distinctive flavor.
• 😀 In 1951, Djarum began its Kretek production in Kudus, continuing to produce premium Kretek products and uphold its cultural heritage.
• 😀 Djarum operates under core values focused on continuous learning, professionalism, customer focus, and social responsibility.
• 😀 The company emphasizes innovation in Kretek flavor through research, development, and quality control, supported by expert hands and international-standard equipment.
• 😀 Djarum uses high-quality raw materials sourced from Indonesia's nature, ensuring top-notch production in its factory.
• 😀 The Djarum Oasis Kretek factory, located on an 82-hectare site in Kudus, integrates business, social, and cultural elements, with over 50% of the space dedicated to green areas for employee comfort.
• 😀 All production processes at the Djarum Oasis Kretek factory are closely monitored to ensure the highest quality, with skilled workers manually rolling Kretek and advanced machines for automated production.
• 😀 Djarum produces high-quality cigars using selected tobacco leaves, both locally and internationally sourced, creating cigars with exceptional taste recognized worldwide.
• 😀 Djarum's products are widely distributed, reaching both domestic and international markets, with the company also committed to environmental sustainability by addressing climate change through reforestation, mangrove restoration, waste sorting, and solar panel use to reduce carbon emissions.

Q & A

What is the significance of Kudus in the history of Kretek?

Kudus, a small city in Central Java, is where Kretek was first created in 1880. It is known as the 'City of Kretek' due to its historical contribution to the creation of this iconic Indonesian cigarette, made from a blend of tobacco and cloves.

What are the primary ingredients used to make Kretek?

The main ingredients used in making Kretek are tobacco and cloves. These ingredients are combined with selected Indonesian spices to enhance the taste and aroma of the Kretek.

How did Djarum contribute to the Kretek industry?

In 1951, Djarum took the first step in producing Kretek in Kudus. As a cultural heritage, Djarum continues to produce high-quality Kretek products while maintaining its commitment to customer satisfaction and innovation.

What values guide the operations of Djarum?

Djarum operates based on core values such as professionalism, family orientation, customer focus, and social responsibility. The company prioritizes continuous learning and development, and it aims to create synergy in all aspects of its business.

How does Djarum ensure the quality of its Kretek products?

Djarum ensures the quality of its Kretek products by using high-quality tobacco and cloves sourced from Indonesia, and by carrying out rigorous production processes, including research, development, and evaluation through expert hands and internationally certified equipment.

What is the Djarum Oasis Kretek factory, and what makes it unique?

The Djarum Oasis Kretek factory, located in Kudus, spans over 82 hectares and integrates business, social, and cultural elements. It also emphasizes a balance with nature, providing more than 50% green space for employee comfort.

What types of Kretek products does Djarum produce?

Djarum produces both hand-rolled Kretek (SKT) and machine-made Kretek (SKM). The hand-rolled Kretek is crafted by over 60,000 skilled workers, while the machine-made versions use automated processes to maintain consistency.

How does Djarum handle the environmental impact of its operations?

Djarum is committed to environmental sustainability, responding to climate change by initiating green projects such as reforestation at Gunung Muria, mangrove ecosystem restoration, waste sorting, and the use of solar panels to reduce carbon emissions.

How does Djarum contribute to the global market?

Djarum has a wide distribution network, enabling its premium Kretek products to reach both domestic and international markets, offering a unique taste and aroma that has been internationally recognized.

What role does innovation play in Djarum's product development?

Innovation is key to Djarum's approach to Kretek production. The company continuously develops new flavors and products through research and development to ensure its Kretek offerings remain high quality and meet customer preferences.