CANVAS – Plano de negócio mais fácil do mundo

Summary

In this video, Patricia Lages, a finance expert and author of the 'Bolsa Blindada' blog, introduces the Business Canvas model, a simple and effective tool for creating a business plan. She explains how the Canvas is divided into nine sections, guiding viewers through filling out each block with practical examples. Using the example of a disposable paper placemat business, she demonstrates how to define the value proposition, target audience, key activities, resources, partnerships, cost structure, and revenue streams. Patricia emphasizes the importance of regularly reviewing and updating the Canvas to adapt to changes in the business landscape.

Takeaways

• 😀 The Canvas tool helps simplify the process of creating a business plan, even for microbusinesses.
• 😀 The Canvas consists of nine blocks, which can be divided into four main sections: What, Who, How, and How Much.
• 😀 The 'What' section focuses on defining your value proposition and identifying what makes your product or service unique.
• 😀 The 'Who' section helps identify your target customers, including their preferences and needs.
• 😀 The 'How' section outlines the key activities, resources, and partnerships needed to run your business effectively.
• 😀 The 'How Much' section is where you define your cost structure and revenue streams, helping you understand your financial model.
• 😀 For the example of disposable paper placemats, the value proposition includes creativity, health-related information, and customization for events.
• 😀 It's important to periodically revisit and update your Canvas to ensure your business plan remains aligned with your current goals.
• 😀 Use tools like post-it notes to easily modify your Canvas as your business evolves, keeping it flexible and adaptable.
• 😀 Key resources for the placemat business include designers, a solid hosting service for an online store, and a system for handling orders.
• 😀 Building strong partnerships with suppliers, like printing companies and couriers, is essential to ensure smooth operations and timely delivery.

Q & A

What is the main purpose of the Canvas tool in business planning?

The Canvas tool helps entrepreneurs visually organize and structure their business plans, making it easier to understand and manage key aspects of their business, such as value proposition, customer segments, revenue streams, and cost structure.

Who can benefit from using the Canvas tool?

The Canvas tool is particularly helpful for small business owners, even micro-businesses, as it provides a simple and effective way to map out and assess their business model and plan for growth.

How is the Canvas divided and what do each of the four sections represent?

The Canvas is divided into four parts: What (Value Proposition), Who (Customer Segments and Relationships), How (Key Activities, Resources, and Partnerships), and How Much (Cost Structure and Revenue Streams). These sections help businesses clearly define their objectives and operations.

What does the 'Value Proposition' section of the Canvas focus on?

The 'Value Proposition' section focuses on defining the unique value that your product or service offers to customers. It highlights what sets your offering apart from competitors, such as benefits like beauty, health information, or customization in the case of the disposable placemat business example.

How should a business define its 'Customer Segments' on the Canvas?

To define 'Customer Segments', a business should identify who would be interested in their product based on specific characteristics or needs, such as creativity or event planning for the disposable placemat example.

What role do 'Key Activities' play in the Canvas model?

Key Activities describe the essential tasks and actions required to run the business. For the placemat example, key activities include designing the placemats, researching trends, and creating content for social media.

Why is it important to identify 'Key Partners' in the Canvas?

Identifying key partners is crucial because these are the organizations or individuals that help the business function smoothly. For example, a business that sells disposable placemats needs strong partnerships with printing companies and logistics providers to ensure product quality and timely delivery.

How do 'Revenue Streams' work in the Canvas model?

Revenue Streams represent the various ways the business generates income. In the case of the disposable placemat business, revenue comes from online sales, sales to event companies, and different payment methods like bank slips and credit cards.

What types of 'Resources' are necessary for a business using the Canvas tool?

Resources refer to the essential assets the business needs to operate. In the example, resources include designers to create placemat art, a reliable website hosting service, and systems or personnel to manage orders and shipments.

How can 'Cost Structure' impact the business outlined in the Canvas?

The 'Cost Structure' outlines all the expenses the business incurs. This could include salaries, supplier payments, and costs related to hosting and managing an online store. A clear understanding of costs helps the business remain financially viable.