Dewa Insight UX research 101

Summary

In this video, the host shares key insights on UX research, focusing on understanding user behavior, needs, and motivations to improve designs. The video breaks down the essential steps of UX research, including collaborating with stakeholders, selecting the right research methods (qualitative or quantitative), and conducting interviews or surveys to gather valuable data. It emphasizes the importance of planning, analyzing results, and measuring the impact of changes based on research findings. The webinar provides a comprehensive approach to stepping up UX research for better user experiences.

Takeaways

• 😀 UX research is aimed at understanding user behavior, needs, motivations, and issues related to their interactions with a design or application.
• 😀 Good design requires research, not just assumptions. UX research helps create effective designs by gathering real user insights.
• 😀 The first step in UX research is discussing with internal stakeholders to understand the background, objectives, and goals of the research.
• 😀 UX research typically uses two main methods: qualitative (e.g., interviews) for in-depth insights and quantitative (e.g., surveys) for broader, generalizable data.
• 😀 A research plan should include the title, background, objectives, research questions, methodology, target participants, and timeline.
• 😀 Sharing the research plan with stakeholders before starting can help avoid revisions and ensure alignment on objectives.
• 😀 The third step in UX research is actually conducting the research to gather important insights using pre-decided methods like interviews or surveys.
• 😀 During interviews, start by introducing yourself, ask general behavioral questions to ease into the main topic, and always end by thanking the participant.
• 😀 For surveys, ensure that questions are clear, concise, and neutral. Avoid asking multiple questions in one and use simple language.
• 😀 After data collection, analyze the data by looking for patterns, drawing conclusions, and making the findings easy to understand for all stakeholders.
• 😀 Finally, measure the impact of your research by monitoring the progress and performance of any changes made as a result of the research.

Q & A

What is the main purpose of UX research?

The main purpose of UX research is to understand user behavior, needs, motivations, and issues related to their experience or interaction with a design, program, or application.

Why is UX research important in the design process?

UX research is crucial because it provides data and insights that help inform the design process, moving beyond assumptions and ensuring that designs are user-centered and effective.

What are the two primary methods used in UX research?

The two primary methods used in UX research are qualitative and quantitative methods. Qualitative methods provide deeper insights, such as through interviews, while quantitative methods are broader and involve larger sample sizes, like surveys.

What is the first step in conducting UX research?

The first step is to have discussions with internal stakeholders to understand the background, objectives, and desired outcomes of the research. This helps in planning the research effectively.

What is included in a research plan?

A research plan typically includes the title of the research, background and context, research goals, main research questions, methods to be used, participant details, and a timeline for the research.

How can involving stakeholders in the research process be beneficial?

Involving stakeholders ensures that the research plan is aligned with the overall goals, helps gather valuable input, and reduces the chances of unnecessary revisions or misalignments later on.

What should be the focus during an interview in UX research?

During an interview, the focus should be on understanding the participant's behavior, motivations, and experiences. It is important to start with general questions, gradually move to more specific topics, and close with gratitude and feedback requests.

What are the key principles to follow while conducting a survey in UX research?

In surveys, questions should be clear, focused, and neutral. It's important to avoid asking multiple questions at once and ensure the language used is simple and familiar to the participants.

What is the process of analyzing data collected during UX research?

Data analysis involves gathering all the collected data, identifying patterns, and drawing conclusions. The findings should then be presented in a clear and understandable manner. Stakeholders may also be involved to gain additional perspectives.

What is the final step in UX research after data analysis?

The final step is to measure the impact of the research by monitoring the changes made based on the findings and assessing how well they perform. This step ensures that the research leads to meaningful improvements.