Social Chemistry: The Patterns and Power of Human Connection
Summary
TLDRこのビデオでは、イェールセンターのビジネスと環境のエグゼクティブディレクター、スチュアート・デクが司会を務め、著者マリサ・キングとヴィンセント・スタンリーが対談します。彼らは、社会的変革を生み出すためにどのようにネットワークが機能するかについて議論し、特に仲介者、拡張者、結束者という3つの基本的な社会構造に焦点を当てます。また、COVID-19のパンデミックが人々のネットワークに与えた影響や、心理的安全性、信頼、相互関係の重要性についても探求します。視聴者は、これらの概念を活用して個人のネットワークを強化し、社会的変革を促進する方法を学びます。
Takeaways
- 🌟 スチュアート・デキュは、耶鲁ビジネス環境センターの執行ディレクターとして、耶鲁大学のビジネスと環境の間の共同イニシアチブを紹介しています。
- 📚 シリーズの最初の講演では、パタゴニアの哲学ディレクターであるビンセント・スタンリーが、過去8年間で中心的な協力関係を築きながら、著書「責任ある会社」を発売しています。
- 🤝 マーサ・キングは、社会化学に関する本をリリースし、個人がネットワークを通じて大規模な社会変革を起こす方法について研究しています。
- 🔗 社会ネットワークは、個人が集まり、アイデアを共有し、信頼と買収を築く集会ネットワーク、ブローカーシップ、そして拡大主義の3つの基本構造に分けることができます。
- 💡 ブローカーは異なる社会世界を架け橋にし、新しいアイデアと創造性を生み出しますが、拡大主義者は大きなネットワークを持っており、ランダム性や混沌をもたらして社会構造を変革する可能性を高めます。
- 🤔 マーサは1999年のシアトルデモンストレーションを通じて、社会運動がどのようにしてインフォーマルなネットワークから生まれるのかに興味を持ち、その後の研究を通じてネットワークの重要性を理解しています。
- 🌐 ビンセントは、パタゴニアの経験を通じて、ネットワークが社会と環境の両方の危機に対処する鍵となりえると語っています。
- 👥 マーサは、組織内での心理的安全、相互性、そして批判の精神を高めるために、集会ネットワークの強みを強調しています。
- 💭 コロナ禍においても、人々は密接な関係を維持し、孤独感に対処する必要があるとマーサは研究を通じて指摘しています。
- 💌 最後に、マーサはネットワークを通じて社会変革を起こすためには、個人が自分自身のネットワークを理解し、役割を果たす方法を学ぶ必要があると結び付けています。
Q & A
スチュアート・デクはどのような立場からイベントを主催していますか?
-スチュアート・デクは、耶鲁ビジネス環境センターの実行ディレクターとして、このイベントを主催しています。
ビンセント・スタンリーはどのような人物で、彼はなぜ重要な存在なのですか?
-ビンセント・スタンリーはパタゴニアの哲学ディレクターであり、耶鲁ビジネス環境センターのレジデントフェローです。彼は過去8年間で中心的存在として、様々な形で協力してきました。
マリサ・キングはどのような専門家で、彼女の研究の焦点は何ですか?
-マリサ・キングは、耶鲁大学ソムの組織行動の教授であり、社会運動やネットワークの動作を研究しています。
「社会化学」という本はどのような内容ですか?
-「社会化学」は、個人がどのように集まって大規模な社会変革を起こすかについての研究に基づいた本です。
なぜネットワークは社会変革において重要な役割を果たしていますか?
-ネットワークは、個々の人々を結びつけ、アイデアや情報を共有し、社会的な問題に対処する力を持たせるための重要な構造です。
「コンビニエンスネットワーク」、「ブローカー」と「エクスパンションリスト」の違いは何ですか?
-「コンビニエンスネットワーク」は信頼と集団意識が強い集まり、「ブローカー」は異なる社会世界を架け橋として結ぶ人々、「エクスパンションリスト」は極端に大きなネットワークを持つ人々で、ランダム性や混沌をもたらします。
信頼と互恵性はネットワークの活力にどのように影響を与えますか?
-信頼と互恵性はネットワークの基本的なプロパティで、繰り返しの相互作用を通じて関係が深まり、効果的なコミュニケーションと協力を生み出します。
なぜ人々は自分のネットワークを分析することを避けがちなのですか?
-人々は自分の社会関係を神聖なものと見做しており、それらを意図的に分析することは拒否感を覚える傾向があります。
コミュニティと接続感と金融的な報酬はなぜ対立する傾向にあるのですか?
-心理学の研究表明、コミュニティと接続感は金融的な取引と対立する価値観です。人々はお金や取引に関するアイデアに曝露されると、人々とのつながりを減らす傾向があります。
組織内で「心理的安全性」を築くことはなぜ重要なのですか?
-心理的安全性は、人々が批判や失敗から安全であると感じることを意味しており、組織の機能性を高めるために重要な役割を果たします。
なぜ職場での人間関係はコミュニティや宗教組織よりも多様性が高い傾向があるのですか?
-職場での人間関係は、人々が自ら選択するグループであり、多様性を持つことができるためです。職場では人々が異なるバックグラウンドから集まり、より多様なネットワークを形成する可能性があります。
COVID-19パンデミック期間中に人々が経験する孤独感とネットワークの変化について何がわかりましたか?
-COVID-19パンデミック期間中は、acquaintancesの外側のリングが縮小し、人々はより密接な家族や友人とのつながりに焦点を当てました。強固なつながりを持つ人々は孤独感からよく耐えられましたが、それ未満の人々は孤独感をより強く経験しました。
Outlines
📚 ユール環境とビジネスセンターの紹介
スチュアート・デクは、ユールビジネスと環境センターの執行ディレクターとして、2012年にビンセント・スタンリーを招待し、その哲学と書籍「責任ある会社」を紹介した。このシリーズは、人々から学ぶための一時停止とリフレクションの必要性を強調しており、深い思考と対話を促す意義を持つ。
🌐 社会変革とネットワークの役割
マーリサ・キングは、1999年のデモを通じて社会運動がどのように自然発生するかに興味を持ち、その後の研究を通じてネットワークの重要性を学んだ。彼女は、ネットワークが個人を連結させて社会変革を生み出すプロセスに欠かせない要素であると語った。
🔗 ネットワークの3つの基本構造
マーリサは、ネットワークが3つの基本構造から成り立っていると説明し、コネバー、ブローカー、エクスパンションストを紹介した。それぞれの役割が異なる社会構造を形成し、社会変革を促進する。
🤝 コミュニティとネットワークの強さ
コミュニティとネットワークの強さは相互に関係しており、互いに信頼し合う関係が築かれる。一方で、金銭とコミュニティは対立する価値観であると説明された。
💼 ビジネスにおける人々の多様性と繋がり
ビジネス環境は、人々の多様性と繋がりに優れており、宗教組織や地域社会よりもセグレゲーションが少ない。ビジネスは人々の繋がりを促進する機能を持っていると語られた。
🤔 ネットワークの質と持続可能性
ネットワークの質は短期間と長期間にわたって決まる。短期間では人々がどれだけ互いに関心を寄せるかが重要であり、長期的には人々が忙しいことや時間を割くことの影響を受ける。
👥 組織内での人間関係の役割
組織内での人間関係は、信頼と心理的安全性を構築する上で非常に重要である。ブローカーは異なるグループ間のつながりを築き、新しいアイデアをもたらす。
🌟 エクスパンションストの影響力
エクスパンションストは非常に大きなネットワークを持つ人々で、彼らは異なる人々をつなぐ役割を果たしている。彼らのネットワークは多様性があり、新しい出会いの可能性を提供する。
📉 コビッド19期間中のネットワークの変化
コビッド19期間中に人々は自分のネットワークを縮小させ、より密接な関係に焦点を当てた。男性のネットワークは特に縮小したが、女性はほとんど変わらなかった。密接な関係が孤独感を緩和する上で非常に重要であると示された。
🌱 社会変革のためのネットワークの活用
社会変革を目指す人々は、自分のネットワークを理解し、コネバー、ブローカー、エクスパンションストの役割を果たす人々を見つけて、協力して変革を促進する必要がある。
🗣️ ネガティブなフィードバックのポジティブな活用
ネガティブなフィードバックをポジティブに活用するためには、責めることなく真摯に問題を理解し、資源やサポートが不足していた場合にフィードバックを提供する必要がある。
👂 聴く力の重要性
聴く力は人々の間の相互作用において非常に重要であり、特に子供たちは好奇心を持って真剣に聴いており、大人たちはそれを再学習する必要があると語られた。
🤝 社会変革のためのネットワークの構築
社会変革を築くためには、人々が互いに助け合い、感謝の意を示し、信頼し合うネットワークを構築し、維持する必要がある。単純なアクションが大きな影響を及ぼすことが示された。
Mindmap
Keywords
💡環境とビジネスの関係
💡社会変化
💡ネットワーク
💡コネバー(Convenors)
💡ブローカー(Brokers)
💡エクスパンションリスト(Expansionists)
💡心理的安全性
💡自己監視
💡リスニング
💡社会心理学
Highlights
Stuart DeCou介绍了自己作为耶鲁大学商业与环境中心的执行董事,并提到了与耶鲁管理学院和耶鲁环境学院的合作。
Vincent Stanley作为巴塔哥尼亚哲学总监和耶鲁商业与环境中心的常驻研究员,分享了他与耶鲁中心的长期合作经历。
讨论了Marissa King的书籍《Social Chemistry》及其对社交网络如何促成社会变革的见解。
Marissa King分享了她对集体动态的兴趣,以及她如何开始研究社交网络的工作。
强调了社交网络在解决大规模社会问题中的重要性,以及个体如何通过社交网络实现变革。
讨论了Stanley Milgram的六度分隔理论及其对理解社交网络结构的影响。
解释了社交网络中的三种基本结构:召集者、中介者和扩张者的作用。
Marissa King讨论了社交网络如何通过自主组织和共享原则来增强团体的凝聚力。
强调了互惠和信任在维持社交网络活力方面的重要性。
探讨了社区感和财务回报之间的张力,以及如何在工作环境中平衡这两者。
讨论了在工作场所中如何通过共享使命和目的来建立社区感。
Marissa King分享了关于社交网络如何随着时间变化,以及如何通过当下的互动质量来维持网络的洞见。
强调了在组织中创造心理安全的重要性,以及如何通过建立信任和互惠来实现这一点。
讨论了在组织中如何处理负面行为,以及如何通过建立规范和原则来促进积极的行为。
Marissa King分享了她个人从写书过程中学到的东西,以及如何通过学习社交互动规则来减少社交焦虑。
讨论了在COVID-19期间人们社交网络的变化,以及如何通过强化核心联系来应对孤独感。
强调了在困难时期重新连接旧关系的价值,以及如何通过维护现有关系来增强个人的幸福感。
Marissa King总结了社交网络如何通过召集者、中介者和扩张者共同作用来创造人类秩序。
Transcripts
welcome i got people pouring in here so
we'll give a couple of seconds for folks
to join
uh my name is stuart deku i'm the
executive director of the yale center
for business and the environment which
is a joint initiative between the yale
school of management
and the yale school of the environment
um thrilled to have the first
in a series of authors talks which we're
going to do
in 2021 this year um
and you know this sort of the start of
this is in 2012.
we had an author invited who came to
campus vincent stanley who you see there
who's the director of a philosophy of
patagonia
and a resident fellow at the yale center
for business and environment now
and i think in two days vincent probably
had i actually went through the agenda
we put him through like eight or nine
meetings um and he came and he talked
and he was launching this book the
responsible company and one of the
students guy named john lovner
who got to sit in about three of the
meetings um came up to me
at the third time that he was hearing
vincent speak and he said
you know you really need to form a
relationship with that guy
every time i hear him talk i learned
something new
and that's certainly the way we felt uh
throughout those two days and so after
it we were fortunate and lucky enough to
be able to
create um a connection with vincent and
the center
and so for the past eight years now
we've been collaborating and engaging in
different ways
and vincent is going to be the
centerpiece and kind of lead
of these authors talks um and with the
first one today
we're incredibly jazzed to be able to
feature one of the folks from the
community
here at yale um maurice king and vincent
will do more of the introduction
but her book social chemistry
launches today and you can find it in a
number of different places heather
fitzgerald from our team just popped
into the chat
where you can find a great way to to get
the book
um really exploring um
some of the kind of connections like we
just i was just describing of
how we connected with vincent um and uh
this series
is put together because we really see
the need um
to pause reflect and learn from people
like vincent and marissa who've taken
such
time effort energy to synthesize
incredibly complex topics
like let's stay away from hot takes and
get down to really thinking and
listening to people in conversation who
thought incredibly deeply about
something
um and so we hope that you enjoy it this
is the first
of a series as i mentioned um questions
throughout
the first part of this will be a
conversation between vincent and marissa
uh after that we'll take your questions
through the q a function so if you have
one
throughout the the conversation please
put it into the q
a which you'll find at the bottom of
zoom i'm sure if books are well familiar
with that now
uh and we'll be still pushing those to
vincent so he can ask them to marissa
um the floor is yours vincent and thank
you for all the time that you spend
uh collaborating and engaging with us uh
at the center
yeah well thank you stuart and
thanks to heather and amy and the sea
based staff
it's been a big part of my life for the
past eight years
i'm really happy to join marissa king
today uh we were speaking yesterday just
briefly and there's just so much
in this book um
in social chemistry that uh
so many departure points and so many
questions i want to ask
uh then i'm afraid an hour won't do us
justice but
let's go ahead and i'd like to introduce
marissa is
the the professor of organizational
behavior
at yale som holds her
phd from columbia
and um i'm very interested i was
reading a little bit and i'm very
interested in uh
how marissa uh came to the work and
there was a quote
about marissa you were appearing
i think you were student at reed at the
uh
the seattle demonstrations in 1999
and observing uh this enormous protest
that had developed quite
spontaneously and wondering
uh how social movements uh arise
uh from these informal networks of
people
and um i think that one the the
the quote from you that really
resonates with me is questions about
collective dynamics
how do you get individuals to come
together to create
larger scale social change
and that you you mentioned that from
that
time in 1999 that is how you became
interested in understanding how social
networks
work um and this resonates with me
because i think that the
what i see from the patagonia
my the perspective of my own work at
patagonia
is that we have reached a point of
what pope francis calls one single
crisis that has two faces that is both
social and environmental that
we've we're in a decade that we all know
is uh existentially critical not only
to the survival of the human race but
also to the health of the
other species on the planet and we also
see that
networks are either going to take us
down our networks are going to save us
because
one of the capacities that we've gained
over the past 50 years
as a species is the ability to create
large international networks
often informal to address problems
that reach deep bottlenecks within the
existing structures so an example would
be
that people in miami now are working
closely
on the issue of sea level rise with
people in rotterdam with people in dakar
they don't really care what the state
legislature of florida
has to say about sea level rise they're
more concerned with engaging with other
people who are involved
in the same issues so
i guess um my first question
to you would be working on this book um
and from your initial concerns in 1999
when you went to the seattle protest
what did you learn working on the book
about how individuals get together to
create larger social change
yeah it was such a powerful moment for
me
to see in that protest just how
diverse groups came together so you had
you know enormous turtle posters you had
people from unions you had
environmentalists you had people
really focused on social issues and
social equity and social justice
and in that moment i saw the possibility
of what can
happen and create just large-scale
social change
when individuals can come together as a
collectivity
and throughout my work i've been
profoundly interested in what
happens and how do we get large-scale
social change from individual actions
and what i've learned is that that
really boils down to networks
and if you want to solve large-scale
social problems the answer is the same
if you're trying to
look at how you can leverage your own
individual network for personal gain
right whether it's to find a job
to get a promotion to increase work
engagement the answer is the same
you actually have to understand how
networks work
and to begin to understand that it's
helpful to go back in time
to the 1950s and the work of stanley
milgram so this is
the same guy who did the shock
experiments but this is a much more
benign
experiment and what he found which has
become really popularized is that we're
all connected
and that six degrees of separation can
separate us all
and that is profoundly important if we
think about complex social problems
but what's interesting is when that work
was reinvigorated in the 2000s when i
was doing my doctoral work at columbia
university
duncan watts in his lab began to redo
these same experiments to see how much
we're separated
and the answer actually was the same
despite rapid changes in technology
an increased ability to communicate
there were still six degrees of
separation
but what was profoundly uh
to me it's amazing right like i feel
like the you know physics has their
higgs boson particle
and this they boiled it down to
essential elements of social structure
and that we can really deduce social
interaction to three simple structures
and that for me has this sort of same
flavor of like the god social particle
because once you can start to understand
that and
imagine this world in this way whether
you're trying to leverage large-scale
social change
bring forth change in your company or
actually just change your personal life
for me the ability to see the world in
this way changed
and so what duncan watson his
collaborators found is that we're
separated by six degrees of separation
because there's a fundamental underlying
social structure this is true in social
life but we also
see the same social structure when you
look at neural networks when you look at
ant colonies so there's this
demarcator that makes the world small
and why the world is small is that all
networks can be boiled down to
three fundamental social structures you
have conveners
you have brokers and you have
expansionists
so within convening networks friends are
friends with one another there's a dense
tight social structure this makes
there's a lot of trust
there's a lot of buy-in it's easy to
convey ideas and get by
and within these networks but they're
essentially right tight clusters of
people and they're separated from
everyone else so in this the case that
you're giving right you
the environmental movement is typically
separate from social justice movements
but those are often brought together by
brokers
and brokers both by personality and
predisposition but also
brokers can be created they tend to
bridge social worlds
and in bridging those social worlds they
create the possible
possibility for movements but they also
bring forth innovation and creativity
and so fundamentally you have a
structure
of a lot of separate social worlds that
are connected between brokers
and the third piece of this are
expansionist expansions have
extraordinarily long
large networks there's a property within
social networks in general that they
tend to have long tails so while most of
us know around 600 people
expansionists will know 60 000 people
they have extraordinarily large networks
and what they bring into that system is
a bit of randomness or chaos
and so if you start to think about this
world in this way right that we have
movements or we have organizations or we
have communities that are
densely connected and they are
consistently
brought together by brokers who bring
social structure
but the expansionists bring shortcuts
that's the randomness of the beauty of
networks
and you need all three of those pieces
to make the world small
and the same is true if you're trying to
catalyze large-scale social change you
need to figure out who are your
conveners who are your brokers
who are your expansionist and they all
need to be brought in a purposeful
concerted way into the mix
and the thing that i find so interesting
is networks are made out of people right
they don't just exist in the ether
uh right our networks are our
relationships
but people are so reluctant to examine
their own personal networks and this
makes a lot of sense for a lot of
different reasons our social
relationships are in many ways our most
sacred um our most sacred
thing that we have right so the idea of
being intentional or purposeful about
them is often really off-putting
but if you want to bring about
large-scale social transformation
you have to understand networks and you
have to understand
your own network and the role you play
and being able to help bring about that
change
interesting um
one of the things i noted early on in
the book is you referred to
the kind of cellular function of
networks um
and referred to uh examples being
uh alcoholics anonymous or the communist
party which were built
on uh these these sort of semi
uh or autonomously acting
uh groups that then expanded can you
talk a little bit about that
yeah it's a pleasure i mean i think if
you think about
what holds those groups together like
that there's something
amazingly powerful about having
independent
autonomous organizations that are
oftentimes guided by the underlying set
of principles and practices
but they're not formally organized so if
we think about how most
organizations are designed right they're
kind of like there's a box at the top
there are lines between them and there's
a hierarchy
and that hierarchy really it creates
possibility for urgent action but it
also impedes a lot of
what needs to happen if we actually want
to transform society
and to transform society you need
independent groups acting autonomously
that are guided by underlying principles
and vision
that that's really where identity plays
such an important role and it holds
people together and it gets a
sense of commitment and buy-in in a way
that's next to impossible if you don't
allow people to self-select into
a group which is what humans just
naturally do
but you can't just sort of have if we
just have a bunch of autonomous groups
which is in some ways i think what's
happened actually
within societies we're seeing this
increased level of polarization because
you have a lot of autonomous groups that
aren't talking together
so while the autonomy of those
independent groups is so important and
that's really emblematic of what what
convening networks are they have trust
they have buy-in they have reciprocity
and they have identity
but those autonomous groups have to be
connected to one another in some way and
that's why having brokers are the people
who can move between them easily is so
important right
you know another you just mentioned
reciprocity and trust and one of the
things that struck me was that the
vitality of a network relies
more than in a kind of hierarchical
organizational structure the vitality of
a network
relies on reciprocity that's what keeps
it going
and reciprocity relies on trust
i thought that was a very interesting
continuum
yeah i mean they you know the norm of
reciprocity is really what is the
fundamental property that is guiding
all social relationships you know and
it's in
it that's built through repeated
interactions
right that it's trust is i think a
developed property in the sense that if
i connect with you
and then you reciprocate that
relationship gains depth over time
and one of the things that really drives
and fuels that
is the ability to engage in mutual
self-disclosure so
you show me a little bit about who you
are and what you value and then i
reciprocate
and based on that over time we're able
to develop trust and a beneficial
relationship
um but it really has to be reciprocal
right and that i think is one of the
things that
too oftentimes people think of that in a
way that is there's a ticket for tat
so i'll do for you and then you do for
me but in reality it needs to be turned
on its head
in the sense that i'll do for you
without any expectation
of reciprocity and then when you do
reciprocate that is really where trust
starts to come from
that's a very interesting uh observation
and
you you had also mentioned in the book
that there was a
um kind of uh
the opposite end of the spectrum the
feeling of community and connection
and financial reward that these things
often
uh are felt in opposite ways and if i
was just reading a long article about
john berger who
at the end of his last 20 years of his
life lived in this small village in
france
and they were all uh he was the only
writer that the rest were
peasants and there was this reluctance
they never charged each other for any
work
there was always an expectation though
that somewhere down the line
there would be a kind of return and
there was an embarrassment about money
but in the society that we live in where
the transaction the financial
transactions are so significant
how does that play out in relation to
the sense of community
or connection to a google
group yeah i mean i think that that's
one of the biggest challenges
that we face in the work world today is
how do you square these two competing
really orientations and there's a great
work in psychology that shows that they
really
are fundamentally orthogonal if you ask
people what they value most and then you
map them
community is the polar opposite of
instrumentality or money
the same is true that we know that the
people get most joy
right out of intimate interactions but
also in one-on-one social
interactions and if you ask people
simply like what do they plan to do in
the next 24 hours
but then you prime them with the idea
simply of money
um they're much less likely to
subsequently report that they're
actually going to spend time connecting
with other people
and so this idea of instrumentality and
social connection or communality are
really orthogonal values and one of the
challenges i think within workplaces
is how do you square those two so how
does you know
a different way of putting it that's
much simpler how do we actually have
friends at work
and some of that is actually keeping
those spheres separate
so thinking about what needs do we
actually need to get out of the
workplace versus what needs should we be
fulfilling in other domains
but some organizations and i think
patagonia has done an extraordinary
job of doing this is that if everybody's
guided by a higher principle or a higher
moral commitment to something that
transcends both of those
then you can get communality you can get
this sense of
communality and purpose your purpose and
shared mission
even if there's money being made because
that there's a higher purpose that's
driving
that effort yeah and i i
think that bears out in my own
experience that that the
work teams become like those cells that
we're
talking about they become like an a.a
meeting or like a communist party cell
in which you are
um you're committed to shared work
um that is well outside
what you think you're going to get paid
for or promoted for
it's a different way of living and i
think you your work
is so exemplary in this regard right
that what is it
like the idea of being a director of
philosophy like that
idea is so powerful and if more
organizations
and even more individuals getting back
to
thinking about aaa and other
organizations like that if you're living
by a different set of principles
right then it's much easier to be guided
in a common purpose and not having to
rely on social structures that
oftentimes simply don't serve us when
they're really transactional it's a very
it's a difficult way to live
right and when they are transactional
the um
that that sense of reciprocity and trust
does not get engaged
so there's a level of resistance i think
to to most organizational work that
disappears when people feel connected to
it
if i want to see people at patagonia
work very quickly to get something done
in an impossible
amount of time it will always be
something that they believe in
personally
that's beautiful and the quality of work
is fundamentally different
like just to be super clear right like i
i understand there's like a place that
we have to have transactional
relationships
and right like that that's just how the
world works and some of those
transactional relationships i do think
come with trust right like i'll invite
someone into my house to repair an
appliance and i trust that they're not
gonna steal
me from me and i pay them and they get
the job done and then they leave
and i think what's important is just
being clear about what our motives are
and what's happening
and those transactional relationships is
the same with dating right like if i say
we're going on a date and it's clear
that's fine it's if i'm friends with
someone and they think we're going on a
date that things get really really
confusing
and that i think is true in work
the world right that we can have
transactional relationships it's just
that we need to be clear that those are
transactional and not model them and i
think what happens too often at work
is that our sense of our own sense of
identity our own sense of purpose
and what drives us is mixed with the
transactional and when that it's that
lack of clarity i think that really
results in the problems
there was it's a kind of related
question
um you mentioned about that the quality
of a network uh changes over time
and then it's often the healthiest the
first six months or
in groups that have worked together for
years
um can you talk a little bit about what
you think make that
makes networks thrive or fall apart for
a time and
and how how they get revived oh that's
really interesting
um i mean i think that when we think
about the quality of interactions it's
helpful to short
separate out both the short and the long
term because the quality
we've talked a little bit about
structure of interactions these three
basic
forms and those are the enduring traces
of our social interactions
but what we know is the quality of our
interactions in the sense
to which we feel connected with one
another is actually determined
in the moment on a very very short
temporal scale
and there's lots of demarcators of this
and it really boils down simply to how
present we are with one another
how well we're listening to one another
the extent to which we're looking
one another in the eye and engaging on a
very very basic
interactional level in the moment and
that really is actually what
determines the quality of our
interactions in a given moment but if we
think over the long term like what
impedes those right what impedes that
and there are two
issues they think that are the biggest
impediments one is actually simply
distraction
and that can rea and i think that that's
something that so many people and
workplaces or in particular are
struggling with
right now is that we're trying to stay
connected in ways that we're not built
to do
and we're really simply distracted my
favorite example of this
is there um there's a study that
demonstrates just how easily it is
to be distracted and not able to connect
by they
um randomly assign people to either be
using their phones or not using their
phones and
be walking down the street and as they
were doing that they had
um a clown on a unicycle ride by
and only one in four people on their
phone noticed
the unicycling clown right so if you
think about
right like you think about what you're
missing
and there are other studies that
demonstrate this also there's a
beautiful study called the parable of
the good samaritan
and what this was done at princeton
theological seminar seminary
and what they were trying to ascertain
is why do people some people stop for
help and
why do some not and they ask some people
right to review the parable of the good
samaritan they were seminarians and they
were told that they were going to be
applying for a job
others were asked to prepare another
sermon on a biblical passage
and then they walked by an actor who was
in physical need a pain
of help actually in pain and what they
found is that
when they looked at who stopped it
didn't matter whether or not they were
asked to
remember the parable of the good
samaritan or think about a different
sermon
what mattered is if they were told to
hurry or not
i think that in both of these it we as
humans we deeply want to connect with
one another
but we're driven to distraction and
we're often in a hurry and that's what
really keeps us apart even though we so
desperately want to be together
and over the long term those slights
right and incidents they
aggregate and can really turn
relationships negative
for no other reason that we're too busy
or too much in a hurry to give them the
attention that they deserved
that's really interesting
um hadn't i hadn't heard that
story um
and it's interesting that it was
seminarians and it didn't matter
that it was it was just this question of
being in a hurry
um there's another kind of interesting
question for you that that really struck
me
when you talked about uh blame assigned
and groups
and blameworthiness and i think there
was uh
you mentioned some ceos were asked uh
how many uh the problems that were
caused how many
could be assigned specific you know were
due to
the blame on particularly individuals or
groups and
it was like the ceos would say two to
five percent
but when you talked about um with
how people regarded um
what actually happened in terms of
people
being held to account it was like 70
of the problems were assigned blame how
does this relate to
the function of networks and how they
can function what
what what kind of atmosphere does this
create or is there
and is there a way to work around this
yeah i mean what we know within
organizations
is one of the most powerful ways of
creating a high functioning organization
is to create something called
psychological safety
and the idea of psychological safety is
this sense of
blameworthiness um and we know from a
structural perspective that
psychological
safety is most likely to happen in these
dense convening groups right where
friends are friends with and or
one another our colleagues work together
quite closely the downside of this is
it's also that they tend to be people
who are homogenous
with respect to background so within
those structures
naturally there tends to be higher lit
levels of psychological safety and this
was developed the idea was initially
developed by amy edmondson and like she
says i wish i wouldn't have called it
psychological safety in retrospect i
wish i would have called it radical
candor
and that type of network or relationship
right where people are working together
repeatedly and quite closely
there tends to be a high level of trust
in that
so even if you bring someone new in that
networks actually naturally close on
themselves so
because of one principle of this is just
psychological balance right so the adage
that of a friend of a friend tends to
become a friend
so we actually tend to evolve in this
structure
but what's really powerful is that it's
difficult to create
but it's really quick to dissolve and
what we know is that
within organizations we've been talking
a lot about positive relationships
but negative relationships have an
outsize effect on
our networks in particular if you look
at studies of networks and
this is we often refer to this as
negative ties that it's
literally close to two to five percent
of tithes are negative ties but they
capture a disproportionate
part of our attention and some of this
is evolutionary right that we're taught
to pay attention to things that can harm
us or are
likely to be a threat um just to survive
so we actually devote much more of our
attentional focus on things that are
negative but it's also just human nature
right if someone could
you can give me a hundred compliments
and one critique and i'm gonna focus on
the critique
but what that means is when we're
thinking about designing systems
we need they naturally actually evolve
in this way that has a lot of pr
the potential for radical candor and a
lot of psychological safety
but one drop of negativity can
dissipate that amazingly quickly and
it's
extremely difficult to repair it
and so the idea if you're thinking about
creating a thriving organization
is to focus first and foremost on
creating an environment that really has
a lot of trust
a lot of reciprocity and the potential
for radical candor
but you have to go to great lengths to
protect it
because it's the adage like one bad
apple can spoil the brunch
is absolutely true some of that is
thinking about very very carefully about
hiring
but also thinking about how do we
establish norms and principles that we
all buy into as a group
and then you can create a culture where
there's a self-reinforcing property
um and hold each other mutually
accountable
yeah that's interest i mean it
i think that we need to expand this idea
of radical candor to
include the ways in which we
deal with uh i think you referred to
jerks and pessimists uh uh who
in in one meeting can change the tenor
of the group
uh uh from from the beginning to the end
of the meeting and then
change the tenor of the group going
forward so so
it becomes important to create norms and
principles that we can call people to
account
for in in ways in which people are shy
people don't call each other out for
being negative or
for uh
not acting in the interests of of of
of the group dynamic yeah and i think a
lot of it is also
trying to approach that with empathy
because a lot of times people are acting
in that way
for reasons because they themselves
actually are hurt there may be something
going on in their lives and
in being able to engage in perspective
taking and reaching out but
again getting back to not assigning
blame right but getting back to a
question of
asking with like true curiosity like
is everything all right is there
anything we can do right it's very easy
to want to exclude and like
you know working with mba students like
they they are so quick to be like oh
let's fire them and it's like no
let's ask them how they're doing and
what they need
um and that reorient or reorientation
is so incredibly helpful because when
you ostracize someone from a group
it not only hurts that person but it has
long enduring consequences for the group
but inviting them back in it has a power
it sends a very powerful signal about
what you care about and sometimes that's
not possible
but most of the time people aren't
acting like jerks because they're really
jerks it's because they have something
else going on
that need and they need help right or
they need to have something modeled for
them
that illustrates a more productive way
to
to behave with the others yeah and i
think for me that that was actually one
of the most powerful parts of writing
this book actually
i'm not trained as a social psychologist
by training right like i study social
systems but
i and i myself have struggled i
hopefully wasn't a jerk but i've
definitely struggled with a lot of
social anxiety
and what i realized right is a lot of
the way
like it can all be learned right social
intelligence is very much a learned
skill
and by learning some basic like
fundamental rules of social human action
interaction that i wasn't given the
playbook to someone
somewhere along the way it's been
extraordinarily helpful for me both in
reducing that
anxiety which is really critical to
allowing me to engage with other people
and i think that that's often the case
is that
oftentimes people can seem disengaged or
like they're
acting out and it's actually simply that
they don't know how they should be
acting yeah and there was
this is not a a major part of the book
but very early on you meant
you mentioned it the classic problem for
people who go to parties and don't know
what to do with themselves is
you that people are drawn to bias so you
look for the odd number
crowd the three and the five or the one
and then you
and then you you complete the circle
those kinds of uh
tips about social anxiety i certainly
wish i had had
um at any time in my life
i'm sure you're always the life of the
party vincent i doubt that you needed
them
but so much of it actually does boil
down to confidence so the odd number
group it can be i i found enormously
helpful because it mainly more than
anything it makes me feel more confident
i'm like all right i know where i'm
going i don't need to run away
[Music]
um one of the questions there was
another um
one of the things i thought was actually
um appropriate for
particularly appropriate for a business
school and and also
for the role of business in society for
what
for what business can provide um that
and ngos and and governments
might not necessarily provide as you
mentioned that offices are less racially
segregated than
churches and schools that there is there
is a kind of function
to the transactional quality of
businesses and the way people are
arranged together since they're not
making choices about who they're going
to be with
that provides some um
provides some hope for us schools
churches and voluntary organizations are
more segregated than
offices are and it may also explain they
were
some of the response of the business
community to black lives matter and to
the events
over the summer i was just wondering if
you had any further thoughts on that
yeah this is one of the pieces that i
find
so powerful and because it one it
reveals so much of
just how human interaction work the
reason
why religious organizations voluntary
groups and neighborhoods are so racially
segregated is because we
select into them and when we form groups
naturally on our own that we tend to be
guided by the principle
which is known formerly as homophily but
the tendency of like to affiliate would
like
so we choose to interact with people who
look like us and already think like us
in part because it feels safe and it
feels secure there's like less
worry um and so when we're left to our
own devices we
form self-segregating groups that are
pretty homogeneous
and what's so powerful about
organizations in the workplace in
particular
is it tends to be far more diverse than
any other
type of organization that we interact
with on a daily basis
but what's even more powerful than that
is that in the workplace we can actually
create networks we can devise and tinker
with social structure
in a way that we can't right like i
can't choose
move my neighbor from next door which i
would if i could hopefully they're not
on
right but i can't tinker with what
interactions happen in my neighborhood
but at work we can actually design
organizations we can design interaction
that one first allows the possibility
for more diverse workplaces because
we're not self-selecting into them
but it also creates the possibility for
a greater level of inclusion if we think
about how do we take that diversity and
create interactions that
allow for not just diversity but also
inclusion and there's a lot of potential
within organizations to start to solve
societal problems if we think about
loneliness if we think about mental
health
organizations and workplaces in
particular when i say organizations i'm
referring to workplaces
have the potential to change our
interactions
in a way that can help solve those
problems in a way that other domains of
social life can't
interesting to
um
you mentioned earlier the kind of the
breakdown between conveners and brokers
and expansionists
would it be the role of a broker
in the network to kind of reach outside
the
the homophilic associations
and put different people together yeah
so if
we think about right that these
self-selecting structures and networks
left unmanaged
tend to create these convening like
structures that friends are friends with
one another
and they tend to be pretty homogeneous
and it's the brokers that connect
between them
and someone ends up can end up as a
broker for lots of different reasons
some of it is personality and
predisposition
people often think your network type is
most likely to be determined by how
extroverted or introverted you are
we actually know that our the
personality plays a
tiny role so extroversion or
introversion only explain
around 10 of variance in network type
but of all personality characteristics
the one that is the biggest predictor of
what type of network you have is
actually called something
called high self or low self monitoring
which is really the extent to which
you're a chameleon so high self monitors
um
tend to be good at doing things like
giving impromptu speeches
at parties on topics they know a little
about right that they are chameleons
and they can in many ways speak to
different groups
and interact with different groups in a
way that they're able to frame issues
and problems in a way that speaks to
both
which so it's really brokers that are
connecting these groups
but what's really also important to
realize is
that organizations can create brokers
much of our network type and much of our
network signature is actually
determined by where we spend our time
and how we live our lives so brokers
tend to have very unusual career paths
and if organizations want to create
brokers right if they're trying to
create more
inclusion if they're trying to create
innovation or creativity comes through
brokers
then you can take steps to start to
devise career paths or rotation programs
that allow people to develop this type
of network and that benefits the
organization but it also benefits
the broker themselves
and then can you can you what is the
difference between the role of the
of the broker to make the connections
between these
disparate groups of people and the role
of the expansionist
in creating the random or the
introducing the random or the chaotic
element that
serves the vitality can you talk a
little bit about that
yeah so brokers tend to connect social
worlds that are
pretty socially proximate right so you
could think about a broker would be
within an organization they would be the
one who would connect
engineering and um
let's say the sales department right so
they're bridging paths
between groups that are pretty socially
proximate and what's
so powerful about expansion is they have
extraordinarily large networks right my
favorite example of this is david
rockefeller who at the time of his death
he collected he
every person he met he put on a
nine-volt an
index card and those index cards
end-to-end by the time of his death
would have stretched more
miles and miles and miles
[Music]
and what's interesting there is there
creates the possibility
for random social interaction so if you
map
networks and you look at expansionists
they'll have just this outer layer of
people who would never talk to each
other
right that they may you know they are
the person who would know someone and
uh i don't know darus salaam and they
would know someone
you know in idaho city right and
it's that right so it's not that they're
brokering groups
but they have connections to a large
large number of individuals
and that's where this possibility of
people who would never
normally bump into each other because
they're not necessarily in groups
that they're just extraordinarily large
and disconnected
that that's where this these shortcuts
and networks are the magic really of
bringing the world
making the world small comes from in
expansionist networks
and i think one one question i want to
ask you before we
we go and take questions from uh
the audience by the way i i have to say
if you have a clock my computer has this
new capacity
to not tell me the time unless i make
my window disappear which is
440. all right okay
so the last question i would like to ask
is um
what i'm wondering what you learn from
writing the book
that has been useful to you or
seemed especially resonant to you in the
time of covet
during this last year which has been one
of
of probably an intensification of both
loneliness for most people
[Music]
and also an intensification of networks
uh because we're all doing a lot of work
by
by zoom and we're all uh connecting to
uh people that we would ordinarily
travel to see
so anything that's come up that
that that you'd think oh my gosh that
was
especially a positive to what's happened
this year
yeah i mean i along with my college
colleague
ballis kozak and nicholas kaplan we've
actually studied what's happened to
people's networks during coba
and we met hundreds of individuals
networks a year in june prior to covid
and then looked at them in june this
year after we were really in the midst
of social lockdown
and what we found are a couple of
different things one of the biggest
changes that we've seen in people's
networks is that the outer ring of
acquaintances has shrunk pretty
profoundly so the outer ring of
acquaintances has shrunk by close to 17
percent
which is equivalent to around 250 people
but almost
all of that shrinkage was due to the
reduction in the size of men's networks
so men's networks shrunk by more than 30
but women's networks have hardly shrank
at all during covid
and i think that that's a powerful
illustration of one of the
misconceptions
about how networks work and we think
about them um
it's not right women aren't spending
more time maintaining their social
networks
like women are incredibly strapped for
time between having to manage their home
life
and their work life right and you've
seen the downside consequences of this
across the board
and what i think this finding really
highlights is it's not that investing
more time makes you have a more
resilient network
it's thinking about how you connect and
the difference really boils down to how
men and women maintain their social
relationships so women tend to maintain
their social relationships through
conversation
versus men tend to do activities
together right so they
go bowling together they go fishing to
go they're gonna go skiing together they
do whatever they do together
but they don't really talk that much and
if we want to think about what that
means right it's not that we necessarily
need to spend more time developing our
network is we need to think more
carefully about how we do that
and the second piece of this of what
we've seen
during covet i think is illustrative in
that regard so during covert the other
piece of this is our
networks have naturally turned inward
that's part of the reason that we're
seeing a shrinkage
is that we're focusing more of our time
and attention on
our core connections our closest family
our closest friends
and what we found in our work is the
people who have their best during covet
in terms of loneliness in particular
have five or more strong connections
people who have
less than that have really really
suffered and have increased loneliness
even if you control for how much
how lonely they were before so it really
is this fundamental core
that provides emotional and social
support and i think for me this has been
an
important reflection on thinking about
who do i really need
and making sure that i maintain and
strengthen those connections and give
them
the attention that they deserve and it's
hard right because
for like i live in a i have kids i have
a husband right like
there are a lot of people in my house
but on a
minute to minute basis in particular
during this time
i may not have actually been connecting
with them at the depth that i
need and i think that they need in order
to get through this difficult time
and for people who don't all right have
a lot of people in their house the other
piece of this that i think is really
important to realize is there is
extraordinary value
in your existing relationships the idea
should now especially shouldn't be like
think trying to meet new people but that
trust
stays in our relationships for a very
long time
so you can get a lot of profound
impact and well-being both for yourself
and the other person
by reaching out to someone you may have
not spoken to or two to three years
and that reconnection i think is the
gift really
in the silver lining of this really
really difficult time
that's really interesting yeah and i i
read a little bit about reconnection in
the book and its possibilities because
especially when people are having hard
times when they've been fired etc
so um that's a really interesting
that's a really interesting insight it
also connects back i think that
when we want to make things real we tend
to make them
smaller i mean you refer to that and
we tend to break them down so that we
actually feel or
experience rather than just think about
them and
and that may also be related to why
fiber more close connections would be
important to us in this time and before
opening up to questions i just want to
read this
the last the last paragraph of the book
which i think kind of sums up what
we've been talking about um
in combination brokers expansionists and
conveners make the world small
they strike a beautiful balance between
order and randomness
this is how brains and ecosystems and
ant colonies work
and despite the differences in
personality and preferences of conveners
expansionists and
brokers they all contribute to creating
a brilliant
vibrant human order so i want to thank
you for writing
this book and for doing
the 20 years of work i'm sure that led
to it
but let's uh let's open it up now i'm
gonna
i'm gonna open up the chat box um
one first question is very where does
the person who wants to bring about
social change
fit into the three kinds conveners
brokers are expansionists
i think this line that you just read
sums it up perfectly that you need all
three
and that oftentimes i think the person
who wants to bring about social change
oftentimes will
default to a convening network
people with very strong ideologies um
and strong values actually
tend to do really well and thrive with
like-minded people who get them
they have a lot of trust a lot of buy-in
and a lot of commitment
but the truth is that you need all three
right you need
that strong convening network where
there's shared values and shared goals
but if you want to address a complex
social problem
like climate change or inequality you
have to really address them all
and so you need the brokers that can cr
broker between those groups and help
them speak to one another and i think
that that was one of the profound things
that happened during black lives matter
as you started to hear
people who are focused on environmental
justice to start to talk to people in
black lives matter right it's the same
thing that happened in 1999 in seattle
that was so
powerful but you also need expansionists
like you need people with a platform
you need people with influence but
expansionists can't do it alone
um and i think that that's one of the
misconceptions
is that it's a an extraordinarily large
network that will help
but in reality you need all three right
that's interesting i think it's one of
the uh
the one percent movement or the 99
movement rather that
if you talk to veterans of zocara park
they'll tell you that they felt the need
to
move on to make have different kinds of
discussions
than the ones that were just going on
between themselves
in the park um thinking
about how to make the abstract concrete
what can people do to harness the power
of networks
say if one was wanted to scale
sustainability in the world through
their networks
what might be some steps you'd recommend
for engaging our audiences
and institutions to have real impact
i think the first piece is starting to
understand what your own network looks
like in your own personal strengths and
i think that's
where that oftentimes people hit
resistance is that there's an idea of
like
thinking about right like they don't
want to look at their own relationships
because it can oftentimes feel morally
off-putting
but the reality is you have to
understand what type of network you have
because it's your greatest asset
that if we want change that it's going
to take right it takes a
movement so if i know for instance that
i'm a convener there's extraordinary
strength in that network
but i if i want to reach out and expand
that movement right like if i want
you know i primarily tend to think about
social issues and social justice if i
want to
for that to happen right i need to be
able to find
a way to connect with you vincent or
with cba right we need that those
connections and that happens through
broker so
figuring out what type of network you
have and then figuring out who can you
put get on board for allies and being
really clear about
who's doing what and what those roles
are that's how you start to create a
movement
and those connections don't just happen
naturally right those alliances are
really really difficult
to maintain you spent a lot of time at
yale trying to create these
interdisciplinary cross-disciplinary
alliances to promote social good
and despite how many brilliant
scientists there are at yale
if you don't understand the human
element and how to maintain those
connections and build them
like we we we
our default is to go back into our own
small
little world and talk right and to talk
to people who already think like us
have you had any um experience when
you've been having these discussions and
so say for most so the terms were new to
me
uh convenience brokers and expansionists
and if i were as a
part of a network how would that
correspond to
say if i were in a uh
same i'm i'm in the city of miami and
i'm trying to
work on i'm trying to work on sea level
rise and i'm trying to work with others
and
how do i think about conveners brokers
and expansionists in relation to
the needs of the network that how do i
go about finding those folks who are
saying
or establishing the norm within the
group this is this is what we need and
this is
this is ed bed over here and jane over
here and
and they're doing performing that
function
yeah i think one of the starting points
is to realize that your network is a
form of capital right like
social capital is a form of capital and
being really thoughtful about what you
bring to the table and oftentimes when
we're trying to do
some type of work or trying to do some
type of good we're oftentimes focused on
our human capital our expertise and what
we can bring to the table
but thinking about getting back to your
example um
if who do you know in my ama and it may
not be actually someone in miami
it's most likely actually someone who's
working on a similar issue
in a different geographic constituency
they can create that connection for you
and the
power i think really realizes in how
much people
want to connect and want to help and
being willing to leverage those
connections and one of the most powerful
ways to actually forge a connection
is simply to ask for help it gives the
other person a sense of mastery it gives
them a sense of purpose
and so realizing people want to help and
just asking simply
who do you know it's easy to identify
expansionists they know tons of people
when you think of
someone who top of mind is most likely
an expansionist
conveners are deeply embedded so if you
can find one of them
you can find them all and so it's
starting to think in this way
it starts to make it much more tractable
okay
the very common question um is
and is the bad apple analogy
um about how uh
how does it work with the idea of
radical candor when people may need to
express
negative thoughts in groups and
organizations
how does that get reframed in some way
to be
productive rather than negative yeah
that's a really important question
and because the idea isn't that you
never say something negative right we
need to be able
to ask questions and we need to be able
to give advice
and a lot of that is thinking about gets
back to this issue of
is an action blame were they are you
blaming someone
are you approaching a question to try to
understand what
what happened to make a situation
negative so
the first question is simply to ask with
an open mind
what so what happened um but be open to
the possibility and then recognize there
are all sorts of reasons that things go
wrong
most of the time it's actually that
someone didn't have the resources they
didn't have the support
they didn't have the information they
needed and so starting to address those
questions
through open and honest but kind right
conversation and so it's really
important to say that it doesn't
there has to be accountability and there
has to be an opportunity for advice and
feedback
but it can be done in ways that aren't
inducing blame
and that's really where things start to
go really wrong
right so directness but kindness
so in curiosity and curiosity
that's great curiosity i think is the
key there
um and
how would you how would one start
building your thinking into teaching
your learners what can i teach my
five-year-old
about related to your ideas how would
you boil it down for her
oh that's beautiful one of my favorite
um stories in the book and if
i had one like human interaction
superpower
to give people it would actually be
listening
and i think it's so rare that we're
truly listened to
and heard it's an incredible gift and
how this boils down back to the
five-year-old as
ralph nichols who is really known as the
father of listening and did early
studies on this
when he looked at who is a good listener
it depends how we define listener i'll
give you that but who is a good listener
it turned out that he found first
graders so not five year olds but first
graders
were actually the best listeners of all
and the reason that that was true
gets back to this idea of curiosity is
that they listen with an open mind
and so i think actually in many ways
it's that five-year-olds have so much to
teach us
because they're able to be present and
they're able to be open
in a way that as adults i think that we
tend to close down and we have to
relearn so i would flip the question and
ask what can you learn from your
five-year-old
instead of what can you teach them
yeah that's that's wonderful i remember
the
a section from the book too where you
talked about martinez
uh who at the met stood i saw her she
was
at the on a wall sort of silent but
would engage
people's gaze and they were so
uh moved people were moved to tears
by having this
it wasn't actually there she was
listening but not not to words
and i know that we're approaching the
end of our hour together and i think
that that's such a powerful
example because it shows they
one of her messages was just how starved
we are for human contact and i think
that that is
one of the we're at a moment where
that's more true than ever
um that we all deeply need social
connection and what i
hope that people will take away from our
conversation today
is whether it's an hour of conversing
with you or just reaching out to someone
right that you may not have seen in a
few
years right there's extraordinary value
for both for you but also for the
possibility for creating social change
it already exists within your network
and the key is really actually figuring
out how to tap into that and many of the
actions that you can do to are most
effective are really quite simple
you know ask for help give someone or
simply take the time to thank
someone for the role that they've had in
your life and in shaping your thoughts
so
um i'm particularly grateful and
thankful for the opportunity to have a
conversation with you today vincent i've
learned so much from speaking with you
well i've learned so much from speaking
thank you so much for your work
and i think this is a
good place to end thank you everybody
for your
out in the ether there for your
engagement answer your questions
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