presentasi marketing plan - Oh My Meal

Summary

A team of marketing professionals visited a crowded market in Bandung and discovered that many vendors skip breakfast due to their early work schedule. In response, they created 'Oh Mi,' a healthy and energizing rice bowl designed to help vendors stay strong throughout their workday. After conducting market research and understanding the needs of the vendors, they developed the product, focusing on quality, taste, and customer satisfaction. The business, located in Bandung, aims to offer innovative, nutritious solutions for the vendors, while maintaining consistency and hygiene in their products.

Takeaways

• 😀 The team consists of Muhammad, Faisal, and other members, working as part of a marketing and product development project.
• 😀 The project focuses on creating a healthy breakfast solution for market vendors in Bandung who often skip meals due to early working hours.
• 😀 Market vendors in Bandung start working at 3:00 AM and often don't have time for a nutritious breakfast, leading to fatigue during their shifts.
• 😀 The team conducted interviews with vendors and found that 52% of them skip breakfast because of time constraints, while 8.7% don't eat breakfast at all.
• 😀 Based on the survey, the team decided to create a rice bowl product called 'Oh Mi' to address the breakfast needs of these vendors.
• 😀 The product 'Oh Mi' is designed to be a quick, healthy, and filling option for busy vendors to help them stay energized throughout the day.
• 😀 The company's profile includes being a small-medium enterprise (SME) located in Cikutra, Bandung, Indonesia, with 7 employees.
• 😀 The product and company focus on quality, customer satisfaction, innovation, and cleanliness in food preparation and safety.
• 😀 The team worked on product design, ingredient selection, and packaging to create a product that meets the needs of the target market.
• 😀 The mission of the company is to prioritize quality in every aspect of the business, ensure product safety, and maintain consistent standards.

Q & A

What is the main business idea introduced in the script?

The main business idea is to provide a healthy breakfast solution for market vendors in Bandung who do not have the time to prepare meals before work. The product is a rice bowl called 'Oh Mi,' designed to be nutritious and filling.

Why did the team decide to create a breakfast product for market vendors?

The team realized that many market vendors are too busy, starting their work as early as 3:00 AM, and often skip breakfast because they don’t have time to prepare it. This inspired them to create a quick, healthy breakfast option.

What specific problem were the vendors facing that led to the creation of 'Oh Mi'?

The vendors were facing fatigue from working long hours without having a proper breakfast, which affected their energy levels. The main issue was the lack of time to prepare a nutritious meal before starting work.

What did the team learn from interviewing the market vendors?

The team found that 52% of the vendors did not have breakfast because they didn’t have time to prepare it. Additionally, 8.7% of the vendors didn’t start their day with breakfast due to other work-related reasons.

What product did the team decide to create, and what is its name?

The team decided to create a rice bowl called 'Oh Mi.' The name 'Oh Mi' is meant to express the feeling of joy when consuming the product.

What is the mission of the company behind 'Oh Mi'?

The company’s mission includes developing innovative products and services, ensuring quality in all aspects, maintaining product safety and cleanliness, and meeting consumer needs while ensuring product quality consistency.

What kind of company is 'Oh Mi,' and how many employees does it have?

'Oh Mi' is a small to medium-sized culinary business located in Bandung, Indonesia. The company has 7 employees.

What specific market was the product targeting?

The product was primarily targeted at market vendors in Bandung, who face challenges in having a healthy and filling breakfast due to their busy work schedules.

What are some of the core values emphasized by the company behind 'Oh Mi'?

The core values include prioritizing product quality, maintaining the cleanliness and safety of products, ensuring consistent product quality, and innovating to meet consumer needs.

What was the process followed by the team in developing the 'Oh Mi' product?

The team first identified the problem by talking to market vendors, then developed the product by determining the ingredients, proportions, and product design. They also worked on creating a brand identity, including the logo and the product's market positioning.