Pandangan Transmissional View dalam Komunikasi

Summary

In this lecture on communication theory, the professor discusses the 'transmission view' of communication, focusing on the positivist paradigm. The session explains the concept of paradigms and their importance in shaping research and theory development. The positivist approach treats communication as a transmission of messages and emphasizes objectivity, generalization, and quantifiable truths. The lecture also introduces key models, such as those by Shannon, Weaver, and Schramm, and discusses the functions of communication, including informative, relational, expressive, persuasive, and ritualistic roles. Various communication theories linked to the positivist paradigm are also highlighted.

Takeaways

• 😀 The lecture covers the topic of 'transmission view' in communication theory, focusing on communication as a one-way transmission of messages.
• 😀 The concept of 'paradigm' is introduced, referring to a broad framework that guides thinking and research, particularly in the context of communication theory.
• 😀 Paradigms are essential because they shape how we analyze, interpret, and understand communication, leading to the development of diverse theories in the field.
• 😀 A key distinction is made between two major views of communication: the transmission view and the production of meaning (interpretive view).
• 😀 The transmission view focuses on communication as the process of sending messages from a communicator to a recipient (commonly associated with the positivist paradigm).
• 😀 Positivistic paradigm assumes that reality is objective and that communication can be studied in a way that is measurable and generalizable across different contexts.
• 😀 In positivistic research, objectivity is crucial, and findings should be consistent and verifiable by others. This leads to a focus on external and internal validity in research.
• 😀 The positivist paradigm also emphasizes the importance of quantifiable data and assumes that cause-and-effect relationships can be established through research.
• 😀 Key models associated with the transmission view include Shannon and Weaver's information model, David Berlo's SMCR model, and Wilbur Schramm's interactive model of communication.
• 😀 The lecture touches on various communication functions within the transmission view, including informative, relational, expressive, persuasive, and ritualistic functions.
• 😀 Finally, the lecture highlights several theories that fall under the positivistic paradigm, such as Social Learning Theory, Cognitive Dissonance Theory, and Cultivation Theory, which examine communication as the transmission of messages.

Q & A

What is the main topic of the lecture?

The main topic of the lecture is the 'Transmission View' in communication theory, particularly focusing on the positivist paradigm.

Why is understanding paradigms important in communication studies?

Understanding paradigms is important because they guide how we perceive reality and conduct research. They influence how communication phenomena are analyzed and interpreted.

What is a paradigm in the context of communication theory?

A paradigm is a broad framework or worldview that shapes how we think about communication and guides researchers in conducting studies and developing theories.

What is the relationship between paradigms and theories in communication?

Paradigms provide the foundational perspectives that lead to the development of theories. Different paradigms lead to different interpretations of communication and, consequently, different theoretical frameworks.

How does the positivist paradigm influence communication research?

The positivist paradigm influences communication research by emphasizing objectivity, generalizability, and the belief that communication phenomena can be measured and quantified. It often leads to experimental methods and statistical analysis.

What are some key assumptions of the positivist paradigm in communication?

Key assumptions include that communication can be objectively observed, theories should be universal and applicable across different contexts, and that communication phenomena can be quantified and generalized.

What is the role of objectivity in the positivist paradigm?

Objectivity in the positivist paradigm ensures that research findings are unbiased and that different researchers observing the same phenomenon will come to the same conclusions.

What is the difference between the transmission view and the interpretivist view in communication?

The transmission view focuses on communication as a one-way process of sending messages from a sender to a receiver, while the interpretivist view sees communication as a two-way process where meaning is co-created and interpreted by participants.

Can the positivist paradigm be applied to qualitative research?

Yes, the positivist paradigm can be applied to qualitative research, though it is often associated with quantitative methods. In qualitative research, it focuses on ensuring that observations and findings are valid and reliable.

What are some notable models of communication introduced by key theorists?

Notable models include Shannon and Weaver's information transmission model, David Berlo's SMCR model (Source-Message-Channel-Receiver), and Wilbur Schramm's model, which emphasizes the importance of shared experience in communication.