(PART 13) - MEMBUAT PLANOGRAM : 2. Membuat Layout Retail : Tujuan, Manfaat dan Jenis Layout

Summary

In this educational video, the speaker continues the lesson on creating a planogram, focusing on retail layout types. Viewers learn about the importance of a well-designed retail layout, which enhances customer experience and store efficiency. Three types of layouts are discussed: Free Flow, Grid, and Mixed Layouts, each with its advantages for different store environments. The video concludes with an interactive challenge, encouraging viewers to explore an additional layout type, 'Restrike Layout,' and engage with the content further. This video aims to provide practical insights into retail store design and product placement strategies.

Takeaways

• 😀 Retail layout is the mapping of a store's area designed to help consumers shop and find products easily.
• 😀 The layout influences consumer perception of the store, from its decorations to the store's external and internal displays.
• 😀 A well-designed layout can impact the flow of traffic within the store, ensuring consumers can move easily and find products.
• 😀 Key elements of a retail layout include the placement of fixtures and displays that align with the consumer's movement through the store.
• 😀 The main objectives of a retail layout are to bring products closer to consumers, ensure the right quantity and location, and optimize space efficiency.
• 😀 A good layout also provides significant benefits, such as better store accessibility, clearer information for customers, and saving time when shopping.
• 😀 The first type of layout is Free Flow, where products are freely placed, allowing consumers to move around the store without restrictions.
• 😀 The Free Flow layout is often used in clothing stores and encourages impulse buying while creating a friendly atmosphere.
• 😀 The second layout is Grid, often used in supermarkets, where products are systematically placed in rows and columns for easy access and quick shopping.
• 😀 The Grid layout provides better control over stock and gives customers a sense of efficiency while shopping.
• 😀 The third type of layout is Mix Layout, a combination of Free Flow and Grid layouts, often used in department stores to cater to different product categories like fashion and books.
• 😀 In a Mix Layout, different sections of the store may use different layout styles depending on the product type to optimize customer flow and product visibility.

Q & A

What is the main topic of this video?

The main topic of the video is about creating a retail planogram, specifically focusing on how to design an effective retail layout.

What are the first few steps in creating a retail planogram?

The first steps in creating a retail planogram include classifying products into fast and slow-moving categories, followed by creating a retail layout, designing the planogram, and managing categories.

What does the term 'retail layout' refer to in this video?

In the video, 'retail layout' refers to the mapping and arrangement of an area in a retail store designed to sell products, aiding customers in locating and purchasing items.

How does the layout of a store impact consumer perception?

The layout affects consumer perception by influencing how customers view the store as a whole, including its ambiance, product displays, entrance, exit, and cash register area.

What is the significance of fixture placement in a retail layout?

The placement of fixtures (shelves, display units) is crucial as it should be arranged to align with customer traffic flow, enhancing the shopping experience and encouraging sales.

What is the purpose of a retail layout?

The purpose of a retail layout is to make products easily accessible to consumers, group products logically, maximize space efficiency, and create a pleasant shopping experience.

What benefits does an effective retail layout provide to both consumers and sellers?

For consumers, an effective layout provides convenience, easy product location, and a pleasant shopping experience. For sellers, it helps in driving sales, managing inventory, and improving store efficiency.

What is the 'Free Flow' layout, and where is it commonly used?

The 'Free Flow' layout allows customers to freely navigate through the store without fixed pathways. It's commonly used in clothing stores, where products are displayed randomly yet attractively.

What are the advantages of a 'Free Flow' layout?

Advantages of the 'Free Flow' layout include encouraging impulse buying, offering a variety of products, and creating a welcoming and friendly store atmosphere.

What are the characteristics of the 'Grid' layout, and where is it most often used?

The 'Grid' layout is characterized by rows of shelves or displays arranged in a grid-like fashion, typically used in supermarkets and large retail spaces to direct customer traffic efficiently.

How does the 'Grid' layout benefit both consumers and retailers?

The 'Grid' layout benefits consumers by providing an efficient shopping experience, reducing time spent searching for products. It benefits retailers by maximizing space, improving inventory management, and allowing for easy monitoring of stock.

What is the 'Mixed Layout', and how does it combine elements of the 'Free Flow' and 'Grid' layouts?

The 'Mixed Layout' combines the 'Free Flow' and 'Grid' layouts by placing some products in grid-style shelves and others in free-flow displays. This layout is often used in department stores, where different product categories require different layouts.

What is the additional layout type mentioned at the end of the video, and what are viewers encouraged to do?

The additional layout type mentioned is the 'Restrike Layout.' Viewers are encouraged to search for information on this layout and share their findings in the comments.