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Summary

The presentation introduces an online business called 'Snack Cassava By Tasya', which specializes in producing and selling cassava-based snacks. The business was born out of the creator's love for spicy and savory food and aims to turn that passion into a business opportunity. The snack varieties are affordable, with unique flavors and eye-catching packaging. The business leverages social media for marketing, with a focus on engaging customers through promotions and interactions. Partnerships with suppliers, resellers, and dropshippers help distribute the product, while the strategy focuses on maintaining quality, customer satisfaction, and leveraging online platforms to grow the business.

Takeaways

• 😀 The business 'Snack Cassava B.N.' offers snacks made from cassava (singkong), a popular local ingredient.
• 😀 The idea for the business emerged from the founder's love for spicy, savory foods and the desire to turn a hobby into a business opportunity.
• 😀 The name 'Snack Cassava B.N.' combines 'snack' (the type of product), 'cassava' (the main ingredient), and 'B.N.' (the initials of the founder, Tasya and Faizullah).
• 😀 The target customers are mothers aged 20-40 years, teenagers aged 15-20, and active social media users who can engage with the brand online.
• 😀 The business builds relationships with customers through active social media marketing, posting content, and offering discounts to new followers.
• 😀 Products are promoted and sold through social media platforms, allowing for visual engagement with potential customers via images, videos, and promotions.
• 😀 The value proposition centers around affordable, tasty cassava-based snacks with multiple flavor options and appealing packaging.
• 😀 Key business activities include stocking ingredients, production, marketing, and handling orders and customer service.
• 😀 The necessary resources for the business include production assets, employees for operations and marketing, and capital for expenses.
• 😀 Key partners for the business include suppliers, resellers, and dropshippers who help distribute the products.
• 😀 Cost structure includes marketing expenses, production costs (ingredients and packaging), and labor costs, while revenue is generated through product sales via various channels.

Q & A

What is the main product of Snack Cassava Bn?

The main product of Snack Cassava Bn is cassava-based snacks, specifically made from cassava (singkong), and the snacks come in various flavors.

What inspired the creation of Snack Cassava Bn?

The business was inspired by the founder's personal love for spicy and savory snacks, and the idea of turning this passion into a business arose from the desire to make the product independently rather than just consume it.

Why was the name 'Snack Cassava Bn' chosen?

The name was chosen to reflect the product and the founder's identity. 'Snack' refers to the type of product, 'Cassava' represents the main ingredient, and 'Bn' is a combination of the founder's name (Tasya and Faizullah).

Who is the target audience for Snack Cassava Bn?

The target audience includes mothers aged 20-40, teenagers aged 15-20, and individuals who are active on social media.

How does Snack Cassava Bn engage with customers?

Snack Cassava Bn engages with customers through active social media presence, posting promotions, interacting with followers, and offering discounts, especially to new followers.

What are the primary sales channels for Snack Cassava Bn?

The primary sales channels for Snack Cassava Bn are social media platforms, where they upload photos, videos, and promotional content about the products.

What makes Snack Cassava Bn's product unique in the market?

Snack Cassava Bn's product stands out due to its use of cassava as the main ingredient, which is affordable and easy to source. The snacks are offered in various flavors, are attractively packaged, and are priced reasonably.

What key activities are involved in running Snack Cassava Bn?

Key activities include sourcing raw materials, producing the snacks, marketing the products, and distributing them to customers.

What are the major costs associated with Snack Cassava Bn's business?

The major costs include marketing expenses, production costs, and labor (wages for employees involved in production and management).

How does Snack Cassava Bn retain customers?

Snack Cassava Bn retains customers by maintaining active interactions on social media, providing excellent customer service, ensuring product quality, and offering competitive pricing for their snacks.