My business blew up when i started thinking like this

Summary

In this video, the speaker emphasizes the importance of independent thinking for business growth. They share their experience with online courses, acknowledging their value for beginners but cautioning against blind adherence to instructions. The speaker advises identifying market gaps, adapting pricing models, and being a problem solver. They highlight the need to take risks and innovate, rather than simply following the crowd or guru advice. The key takeaway is that success in business requires personal initiative and the courage to think and act differently, especially as markets become more saturated.

Takeaways

• 🧠 Think for yourself when growing a business; don't just follow step-by-step instructions.
• 📚 Online courses provide fundamentals but may not teach you how to adapt and think critically.
• 💡 Identify market gaps and adjust pricing models based on data you collect.
• ⚠️ Be wary of blindly following advice from online courses as many others may be doing the same.
• 🎯 Success often requires adapting and problem-solving, not just following predefined paths.
• 📈 Courses are beneficial for beginners to learn basics but thinking independently is crucial for long-term success.
• 🔄 Constantly pivot and innovate as the market changes and becomes more saturated.
• 🚀 Take calculated risks; money often follows those willing to take risks and adapt.
• 👀 Pay attention to your competition initially but then focus on your unique approach.
• 💬 Use online education as a base but develop your strategies and solutions.

Q & A

What is the main advice the speaker gives for growing a business?

The main advice given by the speaker is to think for oneself when growing a business, rather than just following step-by-step instructions from courses.

Why does the speaker emphasize the importance of independent thinking in business?

The speaker emphasizes independent thinking because business is not as simple as following instructions, and one must identify market gaps and adapt strategies based on collected data.

What is the speaker's view on the effectiveness of online courses for business growth?

The speaker believes that while online courses can provide a good starting point and teach the fundamentals, they may not be sufficient for long-term success due to market saturation and the need for unique strategies.

What does the speaker suggest is a common mistake made by beginners in business?

The common mistake suggested by the speaker is that beginners often rely too heavily on following instructions from courses without developing their own problem-solving skills and adaptability.

According to the speaker, what should one do after taking basic courses in business?

After taking basic courses, one should start thinking for themselves, identifying opportunities, and adapting to changes in the market rather than just following the course instructions.

What is the speaker's opinion on the role of luck in business success?

The speaker acknowledges that luck can play a part, especially if one enters the right industry at the right time, but emphasizes that long-term success requires more than just luck.

How does the speaker describe the evolution of their own business approach?

The speaker describes a shift from following standard practices taught by gurus to thinking independently, taking risks, and adapting to market changes.

What is the speaker's advice regarding competition in the market?

The speaker advises to initially observe and learn from the competition, but then to stop looking at what they are doing and start thinking independently to find unique solutions.

What lesson did the speaker learn that significantly impacted their business growth?

The speaker learned that 'Money Follows Risks' and taking calculated risks, rather than following safe, well-trodden paths, can lead to greater success.

What is the speaker's stance on the role of gurus and mentors in business?

The speaker appreciates the value of gurus and mentors for foundational knowledge but stresses the importance of developing one's own thinking and not relying solely on their advice.

What does the speaker suggest for those who have been in business for a while and are looking to grow?

For those who have been in business for a while, the speaker suggests unfollowing gurus, thinking independently, and taking risks to find new and effective strategies.

Outlines

00:00

🤔 The Importance of Independent Thinking in Business Growth

The speaker emphasizes the necessity of thinking for oneself when growing a business. They share their personal experience of initially relying on courses that provided step-by-step instructions but later realizing that business success requires more than just following instructions. The speaker advises identifying market gaps, adjusting pricing models, and making decisions based on collected data. They caution against blindly following online courses without considering the unique aspects of one's own business and market conditions. The speaker also points out that while courses can provide valuable fundamentals, especially for beginners, it's crucial to be a problem solver and adapt to market changes.

05:01

🔄 Adapting to Market Changes and the Role of Risk in Business

The speaker discusses the challenges of market saturation and the need to pivot strategies as the market evolves. They share their own experiences with staying in the same market for an extended period and the importance of taking risks, such as changing pricing models and marketing strategies. The speaker encourages viewers to disregard competitors and think independently, drawing a parallel to Elon Musk's approach to rocketry. They stress that money follows risk and that opportunities with less competition are more likely to be profitable. The speaker admits their past reluctance to take risks due to financial insecurity but acknowledges that taking calculated risks has led to success in their business.

10:01

🚀 Embracing Risk and the Journey to Independent Business Thinking

The speaker recounts their journey from following general advice from gurus to taking significant risks that have been rewarded. They highlight the importance of making independent decisions, such as changing the pricing model and marketing approach of their agency, despite the fear of failure. The speaker reflects on their initial reluctance to take leaps of faith and how that mindset did not lead to success. They advocate for a balance between listening to advice and thinking independently, especially as one gains more experience in the business world. The speaker concludes by warning against the dangers of blindly following gurus and encourages viewers to develop their own thought processes for making money.

Keywords

💡Think for yourself

This concept emphasizes the importance of independent thinking in business. The speaker advises viewers to not solely rely on step-by-step instructions from courses but to adapt and make decisions based on their own observations and data. This is crucial for identifying market gaps and responding to changes, as highlighted when the speaker mentions how business is not as simple as following instructions and the need to adapt pricing models and strategies.

💡Courses

Courses are structured programs offering step-by-step instructions and knowledge on specific topics. In the video, the speaker acknowledges that while courses are beneficial for beginners to learn the fundamentals of business, they also stress that courses may not cover the nuanced, adaptive thinking required for long-term success. The speaker's experience shows that merely following courses without thinking critically did not lead to significant results.

💡Market saturation

Market saturation occurs when a market is flooded with similar products or services, making it harder for businesses to stand out. The speaker discusses how following popular business strategies can lead to entering saturated markets, thus reducing effectiveness. They explain that as more people follow the same advice from courses, competition increases, and the initial effectiveness of those strategies diminishes.

💡Risk

Taking risks involves making decisions that have uncertain outcomes, often necessary for achieving significant rewards. The speaker highlights that money follows risk, meaning that opportunities with higher risks often have higher potential rewards. They advocate for taking calculated risks, such as changing pricing models or marketing strategies, which helped their business succeed when traditional methods failed.

💡Gurus

Gurus are individuals who offer expert advice and strategies in a particular field. The speaker critiques the over-reliance on business gurus, noting that while they provide valuable insights, their advice is based on their own experiences, which might not be universally applicable. They encourage viewers to use guru advice as a foundation but to ultimately think and innovate independently.

💡Adaptation

Adaptation in business involves adjusting strategies and practices in response to market changes. The speaker emphasizes the need for continuous adaptation, such as changing pricing models or marketing approaches, to stay competitive. This is illustrated by their experience of having to pivot and innovate as their market became more saturated.

💡Fundamentals

Fundamentals refer to the basic principles and skills necessary for understanding and operating a business. The speaker acknowledges that courses are valuable for teaching these basics, such as sales techniques and technical skills. However, they also stress the importance of moving beyond fundamentals to develop critical thinking and problem-solving skills.

💡Opportunities

Opportunities in business are favorable circumstances that can lead to growth and success. The speaker advises being proactive in identifying and seizing opportunities, even if they come with risks. They highlight that blindly following others can cause missed opportunities, and instead, one should innovate and capitalize on unique market gaps.

💡Problem-solving

Problem-solving is the ability to identify issues and devise effective solutions. The speaker stresses that business owners need to be adept problem solvers, as they must constantly navigate challenges that cannot be addressed by following standard instructions alone. This skill is crucial for adapting to market changes and sustaining business growth.

💡Experimentation

Experimentation involves trying new methods or strategies to see if they yield better results. The speaker discusses how experimenting with different approaches, such as changing the way they market or price their services, led to successful outcomes. This trial-and-error process is essential for discovering what works best in a constantly evolving market.

Highlights

The importance of thinking for oneself in business growth.

Courses provide step-by-step instructions but are not always applicable to every business situation.

Business requires identifying market gaps and adapting pricing models based on niche and customer data.

Online courses often provide outdated information as they are based on past data.

The necessity to adapt to market changes and think independently for long-term business success.

The potential pitfalls of following generic advice without considering the current market saturation.

The value of taking risks and adapting to the market for better business outcomes.

The speaker's personal experience with online courses and their limitations.

The shift from following recommended practices to thinking independently led to business growth.

The need to pivot and find new strategies as the market becomes more competitive.

The advice to disregard competition and focus on independent thinking for innovation.

Elon Musk's approach to problem-solving as an example of independent thinking.

The speaker's realization that money follows risks and the importance of taking calculated risks in business.

The idea that opportunities with less competition are more likely to be profitable.

The importance of not following the crowd and finding one's own path in business.

The speaker's transition from relying on gurus to making independent decisions for business growth.

The advice to listen to gurus but also to develop one's own critical thinking skills.

The conclusion that thinking for oneself is essential for business success and growth.

Transcripts

hey everyone I hope you're doing well so

in this video I want to share an advice

that I believe to be really valuable

when you want to grow any sort of

business and that advice is to think for

yourself and the reason why I want to

give that advice is because when I first

started with my business you know I've

bought a lot of courses and courses give

you this kind of step-by-step

instruction like step one do this step

two do this step three do this and

although it's really good you know in

order for you to get started because you

get some instructions you also got to

also understand that business is not as

simple as just following instructions

you got to think for yourself you got to

identify the gaps in the market you got

to change the pricing models depending

on you know your Niche the customers you

got to you got to do a lot of things you

know that that that you can only change

based off the data that you collected

and any online course you're going to

get they're going to give you like data

based of that uh the data that um

they're going to give you sorry

instruction based of the data that the

guru collected like it's going to tell

you what worked for him but by the time

you watch the course you got to

understand that all the people watched

the course too you're not the only one

and and it's not it's just not that

simple you know you cannot just follow

simple instructions like that and get

results now unless you are lucky you

know if you get into the right industry

at the right time and um the industry is

not too saturated you might going to get

lucky and yes sure you might going to

buy the right course the right program

and all of a sudden you know you're

going to get great results just of

following those instructions so I'm not

making like

um I'm not trying to generalize you know

online courses and everything but you

need to you need to think for yourself

that's what I'm saying so if you if

you're a beginner and you're trying to

build like a business um courses are

great you know if you have no idea what

you're doing you never done any sort of

business before you want to get your F

in the door learn the basic the

fundamentals that's great but also keep

in mind that you got to you you got to

be a problem solver you got to see

opportunities when they arise and and if

you're blind to this and you're just

like let me just follow the step by

instruction that someone taught me

um I believe in my opinion that most of

the time it's not going to be as

efficient unless again you're at the

right time you got the right teacher

you're in the right Market you you you

basically got lucky you know maybe you

can get away with it but for how long

you know there's always going to be a

time the market is going to change and

you're going to have to adapt with it

and think so you know even if you do get

lucky you will still need need to learn

that skill to learn for

yourself and yeah like obviously you

know the the online education space is

getting bigger and bigger and that's why

you're getting a lot of courses and

gurus online and you got to be careful

because they make a lot of money of

people wanting to learn how to you know

travel the world while building their

business or you know just making good

money without having anyone without

working for anyone so because this isn't

such high demand there's a lot of Supply

in know um there's a lot of supplies for

like online education but please keep in

mind it nothing is as black and white

and you're going to have to really think

for yourself and that's like the moment

I learned that lesson is the moment that

my business starting to blow up um just

to give you a bit background so for me

personally I've always you

know you know purchased like uh online

courses

and they never really worked for me they

gave me the fundamentals they taught me

sales they taught me how to create as

they taught me technical things but they

didn't really tell me how to think and

and if they did tell me how to think

some of them did actually some of the

gurus taught me all the saying they they

they taught me that I needed to do that

but I I never did it and therefore I

always follow the the recommended PR

practices in the niche you know which is

you know like for me as an agency owner

owning like a marketing agency the

advice that I've been taught for a long

time was find one Niche one service

price it like this and and just scale

like this you know like with one Niche

one service and pricing it like this

but then I realized that it's really not

as easy because the more and more people

get into this and more and more people

are getting into you know online

businesses the more competition you have

and and the less things work you know

the more

people the less it works and you have to

Pivot you know as the market is changing

you have to Pivot and find ways around

so the things that has worked for me is

just staying in the same market for a

long period of time and more recently

it's been you know taking risks changing

the pricing model changing maybe the the

services maybe changing

what else have we changed yeah the

pricing model the the the marketing you

know the way you Market yourself and so

on like just doing things differently um

has been really helpful and I'm not

going to tell you exactly what I do

because I don't want the whole point of

this is that I've I had to think for

myself so I don't want like a necessary

competition and tell you exactly what

I'm doing that is working for my

marketing agency but the real advice

that I'm giving you is just screw the

competition whatever Market you're

in maybe it's fine to know what they're

doing when you're getting into it first

into it um watch what they're doing copy

it a little but as soon as you

can completely BW a competition don't

even look at what they're doing and just

think for yourself uh be kind of like

you be kind of like Elon mus was about

to say you know when he builds

Rockets he doesn't know what the hell he

doing there's a rocket launch it

fails it figures out why it failed and

it it fixes the problem and it launches

another rocket it blows up and so on

like keeps doing that but there's no

guru that taught Elon Musk okay this is

how you got to build Rockets Rockets

sorry um you have to think on its own

and it's the same for any business try

something it didn't work try something

else and so on and you going to you're

going to find something that works and

keep in mind that's a lesson that you

know took me a lot time to understand

but Money Follows risks and I think the

reason why a lot of people are not um at

least the reason why I personally didn't

really like to think for myself is

because I I thought okay I'm broke I

don't know anything so let me follow

what this rich guy says because he knows

it all and that's true to some extent

but you can't just be blinded as well

you know it's 50% listen 50%

think uh and and I S to myself look this

guy has so many testimonials so I I got

to listen exactly what he does and um

and yeah I want the path to leas

resistance so if he's got so many people

who he work with that he managed to help

um most likely if I do what he say

that's going to work and I I don't want

to figure it out I want like the passive

least resistance the pass of the the

least amount of risks possible but the

less risk there is in an opportunity and

the less likely it's going to work

because it means that it's saturated so

if if you watching There's an

opportunity that you have you know in

building any sort of business and the

past seems to be very well laid out be

careful because if it's very well laid

out it there's probably going to be a

lot of people following it you know it's

very unlikely that someone's going to go

where the path is uh blurry so I'm

trying to say is

here yeah risk the Money Follows risk

you know the more risk involved in an

opportunity and this probably means that

the more money there is because only the

brave will take that opportunity and and

and and and that means there's less

supply for whatever Market you know um

you choose so so therefore there's more

money to be make made um but again it

really comes down to you where you're at

in your journey I think so I'm not here

to say this is what you should do CU I

don't know you but I can tell you what

has worked for me so the first maybe

three through four years of business you

know I've been following you know gurus

listening videos do this do this do ah

it got some results but then the market

got so saturated because obviously these

gurus are getting bigger and bigger they

reached a bigger and bigger audience and

now now it's not like 10,000 people

following their advice it's like a

million so for me it's just like getting

I I would need to do the math but it's

probably 10 or 100 times harder for me

to get results

so so then you know the market is

changing because there's more Supply the

demand stays the same but there's more

Supply so the market is changing it's

getting more and more sophisticated and

and you got to find ways

to to do things differently basically

and and the second for me the second I

started taking risk and say okay this

this stuff is not working anymore maybe

it was working back then but now there's

too much competition so I got to do

something different and the guru is not

going to tell me you know cuz they have

no clue um they're not in my specific

market so I had to think on my own like

and and that those risks that I took

whether it's changing the pricing model

of my agency or whether it's um changing

the way we Market ourselves service we

the services we offer and so on those

big risks and leaps of Fai that I took

uh have been so far rewarded and that

was the first time really that I took

lips of faith in business because back

then I was always like no leap of faith

no let me do what's proven to work and

that

mindset didn't get me anywhere to be

honest um but I'm sure you'll find

someone that for whom that that worked

you know but just for me like following

blind

advice didn't work but follow following

general advice you know from

gurus and and then you know using that

as a base but just thinking on my own

and just changing things because I I

thought about it and even though I

didn't trust myself I I still told

myself okay I'm going to try as an

experiment and see how that works what

do I have to lose anyway and that that

that was rewarded that behavior was

rewarded and that's something that I'm

working on you know doing more often

because I just learned that lesson that

business uh money likes risks so yeah if

if you're not if you don't like Risk be

careful be careful because there's not

no such thing as a risk-free

opportunity there just no and if there

is that opportunity there's probably no

money to be made at least in the way you

think there's probably money to be made

if you think differently so I think

that's pretty much all I want to say in

that video think for yourself still

acknowledge you know what the guru says

it depends where you're at in your

journey if you're just starting I'm not

saying Dodge the courses and all that

that they're great to get started but if

you've been in the game for a little

bit unfollow all the gurus uh and

unfollow them literally that's what I'm

currently doing you know on Instagram

and think for yourself because gurus are

trying to sell you their thing they're

trying to make themselves rich and they

will tell you as much as they want

they're trying to make you rich as well

which on paper they do it doesn't mean

that their you know process is actually

going to help you and again I don't want

to make generalization and I've I've had

mentors that were great but you got to

have this part of your brain that can

think on its own too because making

money for for making money I I believe

that it is kind of required um so yeah

that's that's it for that video let me

know your thoughts on this in the

comments and uh yeah have a great day