Itaipu 17 Entenda a tarefa do cliente

Summary

In this video, the speaker discusses the importance of understanding the problem before jumping into solution development. After conducting exploratory interviews and creating empathy maps, the team defines a clear problem and formulates a hypothesis for a potential solution. However, the speaker emphasizes that developing the product too quickly is not advisable. The key point is to focus on the task the customer is trying to accomplish rather than simply providing a product. The task could range from convenient delivery services to providing predictable travel options, highlighting the need for solutions that address specific customer needs in real-world contexts.

Takeaways

• 😀 Focus on understanding the problem before jumping into coding a solution.
• 😀 Empathy mapping helps in deeply understanding user needs and defining the problem clearly.
• 😀 Conduct exploratory interviews with different user groups to validate the problem.
• 😀 Creating personas is crucial to align your hypothesis and solution with the real needs of users.
• 😀 A well-defined problem allows for a better hypothesis of possible solutions.
• 😀 Don’t rush into product development without having a clear hypothesis first.
• 😀 It's important to think of solutions from the perspective of tasks the customer is trying to accomplish.
• 😀 Solutions should not just be product-centered, but task-centered, solving specific user problems.
• 😀 For example, bike-sharing is not about having bikes, but about enabling convenient short-distance travel.
• 😀 Delivery services should focus on convenience, speed, and safety for the user, not just the transfer of food.
• 😀 The challenge is to frame your solution in terms of tasks to be completed by the customer, not just the features of the product.

Q & A

What is the primary focus of the task described in the script?

The primary focus is to define the task that the customer is trying to accomplish, rather than focusing solely on the product or solution itself.

Why should one avoid rushing into product development according to the script?

Rushing into product development can lead to creating a solution that might not truly address the underlying customer problem. The script emphasizes the importance of understanding the problem deeply before jumping into coding or building the product.

What is the importance of conducting exploratory interviews with different audiences?

Exploratory interviews help validate the problem with different customer segments, providing insights that guide the creation of personas and the formulation of a more accurate hypothesis about potential solutions.

What is the difference between thinking about a solution from a product perspective vs. a task perspective?

Thinking from a task perspective focuses on solving the actual problem or fulfilling the task that the customer needs, whereas a product perspective is limited to developing a product that may not directly address the customer’s core needs.

How can understanding the task be beneficial when designing a solution?

By understanding the task, you can design a solution that addresses the customer's actual need, rather than just providing a product. For example, a solution might not be just about providing a bicycle, but enabling the customer to complete short trips with predictable timing.

What example is given in the script to illustrate the importance of defining the task over the product?

The script gives the example of renting bicycles. The task is not just about having a bike, but about enabling the customer to travel short distances in a predictable amount of time, making the solution more focused on the customer's need.

What is an example of how the task perspective is applied to food delivery services?

In the case of food delivery, the task is not just delivering food but ensuring the convenience, speed, and safety for the customer, as they prefer a solution that minimizes exposure and provides a seamless experience.

How does the script suggest framing a solution to a problem?

The script suggests framing the solution not just as a product but in terms of the task being completed, such as enabling short-distance travel or delivering food quickly and safely.

What caution is given regarding the development of a solution?

The script warns against jumping into the development phase too soon and emphasizes the importance of thoroughly understanding the problem before deciding on a solution.

What key insight about customer needs does the script provide in relation to delivering services?

The key insight is that customers are not just looking for a service, such as food delivery, but for the convenience, speed, and safety that come with the service, which addresses deeper needs beyond just receiving the product.