Berani Berubah: Ekspor Daun Pisang, Ratusan Juta di Tangan | Liputan 6

Summary

This video showcases an entrepreneurial journey of a woman from Cilacap who turned a local, underutilized resource—banana leaves—into a profitable export business. With only the internet as her initial tool, she connected with international buyers, including Indonesian restaurants abroad, and began exporting banana leaves with impressive profits. Despite the challenges of ensuring product quality and meeting certification requirements, she successfully built a business generating millions in revenue. Her story highlights the potential of exporting with minimal capital, leveraging creativity, persistence, and market research to seize global opportunities.

Takeaways

• 😀 A woman from Cilacap successfully started exporting banana leaves with minimal capital, using just the internet.
• 😀 She made significant profits, reaching millions of rupiah per shipment of banana leaves.
• 😀 The business of exporting banana leaves can be done with almost no capital, as it mainly requires an online presence.
• 😀 The average revenue from each shipment of banana leaves is between 30 to 50 million rupiah.
• 😀 Banana leaves are abundant around her home but were underutilized, often left unharvested and sold at low prices domestically.
• 😀 During the pandemic, many Indonesian diasporas overseas still needed banana leaves to cook traditional dishes, creating an export opportunity.
• 😀 She reached potential buyers via the internet and social media, offering her banana leaves to restaurants abroad.
• 😀 The payment system for her business is based on advance payments, which helps cover export costs.
• 😀 To ensure the quality of the banana leaves, certifications like a phytosanitary certificate are required to confirm that they are free from harmful pathogens.
• 😀 One of the biggest challenges was preventing the banana leaves from wilting, as they are highly perishable.
• 😀 Initially, she sold banana leaves locally at low prices, but after discovering demand abroad, she was able to increase prices, benefiting local farmers significantly.

Q & A

What is the main business idea discussed in the script?

The main business idea is exporting banana leaves from Cilacap, Indonesia, to foreign countries, leveraging the internet to connect with buyers and generate profits.

How did the entrepreneur manage to export banana leaves without initial capital?

The entrepreneur used an innovative approach by applying a payment-in-advance system, allowing funds from buyers to serve as working capital for the export business.

What challenges are involved in exporting banana leaves?

Challenges include ensuring the leaves are sterile, meeting certification requirements, and preventing the leaves from wilting, as they are a perishable product.

Why did the entrepreneur choose to export banana leaves during the pandemic?

During the pandemic, many overseas Indonesian communities couldn't return to Indonesia and still needed banana leaves for cooking traditional Indonesian dishes, creating a demand for exports.

What role does social media play in the export business?

Social media is used to search for potential buyers and connect with them directly, facilitating the marketing and sale of the banana leaves.

What is the price range for banana leaves in the export market?

The price of banana leaves in the export market varies, but the entrepreneur sells them at around 50,000 IDR per kilogram, excluding shipping costs.

How much profit does the entrepreneur make per shipment of banana leaves?

The entrepreneur's revenue per shipment ranges between 30 to 50 million IDR, depending on the shipment size.

How did the entrepreneur’s view on selling banana leaves change after researching the international market?

Initially, the entrepreneur only sold banana leaves locally at a low price, but after discovering the demand abroad, the entrepreneur was able to sell them at a higher price, benefiting both the business and local farmers.

What certifications are needed for exporting banana leaves?

To export banana leaves, the entrepreneur must obtain a phytosanitary certificate, which ensures the product is free from harmful pathogens.

What is the entrepreneur's ultimate goal for the export business?

The entrepreneur's ultimate goal is to expand the banana leaf export business to all five continents, demonstrating the potential for growth and success in the international market.