Como encontrar e abordar um EXPERT | Marketing Digital

Summary

In this video, the speaker provides key strategies for those starting in the online launch business, offering insights into finding and approaching experts to sell their products. He suggests using platforms like Hotmart, social media like Instagram, and even offline sales networks to discover potential partners. The focus is on professionalism, building value before making requests, and fostering long-term partnerships. The speaker emphasizes the importance of showing value, negotiating confidently, and growing together with experts at your level. Overall, it’s a guide for beginners to build successful, sustainable relationships in online marketing.

Takeaways

• 😀 Use platforms like Hotmart to find products and experts who need help with launching their products. There are many unmarketed products that can benefit from your expertise.
• 😀 Don’t approach experts in a desperate manner. Position yourself as a professional who can add value to their business, not someone begging for an opportunity.
• 😀 Adding value first is key. Offer useful feedback or ideas before asking for anything in return. This helps build credibility and trust.
• 😀 When approaching an expert, focus on their needs and how you can solve their problems, not just on what you want.
• 😀 Showcase your expertise by providing examples of your past results or offering actionable advice, even if you don’t have a track record yet.
• 😀 Align yourself with experts at a similar level. Don’t try to work with top-tier experts if you're just starting. It’s about growing together over time.
• 😀 When negotiating, focus on mutual growth. Be clear about how both parties will benefit and be realistic about expectations.
• 😀 Consider offering a trial launch or discounted rates for your first partnership to build trust and prove your capabilities.
• 😀 Communicate a long-term vision with the expert. Make it clear that you're interested in ongoing partnerships, not one-off deals.
• 😀 Have confidence in your value. Don’t undersell yourself or act desperate. Approach every situation with professionalism.
• 😀 Consistency and patience are key to establishing a successful partnership. Long-term success comes from building relationships and nurturing trust over time.

Q & A

What are the main challenges faced by those starting in the launch and co-production market?

The main challenge is finding an expert to work with and being able to approach them professionally. Many people starting out struggle with getting responses from potential experts, which can feel frustrating.

What are the four ways to find an expert to work with in the market?

1. Using online platforms like Hotmart to find products and experts. 2. Searching Instagram for potential experts and their products. 3. Reaching out within your social circle to find people with offline products that can be moved online. 4. Engaging with people in your network who have valuable knowledge but haven't yet created a product.

How can you use Hotmart to find products and experts?

You can create an account on Hotmart, browse the marketplace, and explore thousands of products. You can filter by specific niches and find products that are underperforming. After identifying a product, you contact the product owner through the contact details available, such as email.

Why do many products on Hotmart fail to sell, and how can you help?

Many products fail because the creators are good at content but lack skills in marketing and sales. As a launch expert, you can step in to promote and market these products, turning them into profitable ventures through your knowledge of online sales.

What is the importance of approaching experts in a professional manner?

Approaching experts as a professional is crucial. If you come across as desperate or unprofessional, they won’t take you seriously. You need to show that you bring value and can help them grow their business, not just ask for a favor.

What should you do if you have no history of successful launches yet?

Even without a history of success, you can still add value by showing your knowledge. You can provide suggestions to an expert on how to improve their current efforts. Offering practical advice or small improvements can demonstrate your expertise.

How can you demonstrate your value to an expert if you have no prior results?

You can offer free, valuable advice on their existing projects. For example, by reviewing their profiles, you could suggest strategies to improve their sales or marketing. This shows you can help them achieve better results, even without a track record.

Why is it important to set the expectation of a long-term partnership?

Setting the expectation of a long-term partnership helps both parties commit to sustained growth. If you only focus on short-term gains, the partnership may not be fruitful. A long-term mindset ensures both sides are invested in the success of the collaboration.

What role does self-awareness play when negotiating with an expert?

Self-awareness is vital. If you’re starting out, it’s important to approach experts who are at a similar stage in their business. If you target someone who’s already achieved millions in sales, it may be too ambitious, and the partnership could fail.

How can negotiating with an expert lead to a successful partnership?

Successful negotiation starts with demonstrating how you can solve problems for the expert. By offering strategies that show potential for better results, and ensuring you’re on the same level of experience, you increase the likelihood of securing a mutually beneficial partnership.