The Top 10 Ads of 2022

Summary

In this episode of 'The Advertiser's Guide to the Galaxy,' Karthik Srinivasan shares his top 10 ads from India in 2022, based on creativity and engagement. He explores notable campaigns from brands like Spotify, Jaguar, and Cadbury, highlighting their unique storytelling and innovative approaches to advertising. Karthik delves into each ad's distinctiveness, from engaging narratives to clever use of humor, cultural references, and relatable scenarios. The episode provides a comprehensive overview of how these campaigns stood out and engaged audiences throughout the year, ending with a reflection on the creativity in the advertising world.

Takeaways

• 😀 Karthik Srinivasan shares his top 10 ads from India in 2022, based on creativity and engagement, not effectiveness metrics.
• 😀 He reviewed 927 Indian ads and 2531 global ads in 2022 to create this list of standout campaigns.
• 😀 The top ads reflect a mix of humor, emotion, and bold storytelling that resonated with audiences.
• 😀 Spotify India's ad by Leo Burnett used lip-syncing characters to humorously match song lyrics to real-life situations.
• 😀 Jaguar's campaign for its lighting division (Enormous) cleverly capitalized on the brand's recognition in bathroom fittings.
• 😀 Savita's Redefining Celebration ad (PC Picture) evoked nostalgic storytelling reminiscent of 80s and 90s Doordarshan shows.
• 😀 Ether Electric Scooters (In-house) addressed safety concerns in a humorous way, tackling battery issues head-on in their marketing.
• 😀 Dhara's Kane Pekhena (DDB Mudra) used a relatable dinner table conversation narrative to subtly promote their oil brand.
• 😀 Kisna Jewelry's ad (Contract Advertising) offered a deeper, more meaningful narrative, personifying a piece of jewelry.
• 😀 Dixie Scott's 'Body Language Translator' ad (TBWA India) introduced a fresh and funny approach to underwear advertising.
• 😀 Hyatt's 'Perfectly Yours' ad (Animal Advertising) used hypnotic visuals and meticulous attention to detail to showcase wedding offerings.
• 😀 Vico Vajradanti's ad (The Womb) broke the mold by focusing on dental health with a serious, no-nonsense approach, contrasting with fun toothpaste ads.
• 😀 Cadbury Five Star's Valentine's Day campaign (Ogilvy India) used a creative, exaggerated narrative about single people at 'My Cousin's Wedding.'

Q & A

What is the focus of this episode of the Advertiser's Guide to the Galaxy?

The episode focuses on Karthik Srinivasan's top 10 ads from India in 2022, offering insights into creative ad campaigns from both Indian and global brands.

How many Indian and global ads did Karthik Srinivasan review in 2022?

Karthik reviewed a total of 927 Indian ads and 2531 global ads in 2022.

What is the criteria Karthik uses to rank the top ads?

Karthik ranks the ads based on their engagement and how well they adhere to the message they are trying to convey, rather than focusing on ad effectiveness metrics.

Why does Karthik highlight the Spotify India campaign as one of the top ads?

The Spotify India campaign, created by Leo Burnett, is praised for its creative approach of matching life situations with songs, using humor and effective lip-syncing that works across multiple languages.

What made Jaguar's 'bath and Light' campaign successful?

Jaguar's 'bath and Light' campaign, created by Enormous, successfully leveraged the brand's recognition in the bathroom fittings category to advertise its lighting division, making the campaign particularly impactful during the IPL in 2022.

What stood out about Savita's 2022 Diwali ad campaign?

Savita's ad, created by PC Pictures, stood out for its nostalgic storytelling style, reminiscent of 80s and 90s Doordarshan shows, creating an emotional and engaging narrative that left viewers pondering its deeper meaning.

Why was Ether's electric scooter campaign unique in 2022?

Ether's campaign, titled 'Our batteries are cool, this video is even cooler,' was unique because it addressed the safety issues surrounding electric scooter batteries, a topic other brands avoided, in a stylish and memorable way.

What does Dhara's 'Kane Pekhena' campaign focus on?

Dhara's 'Kane Pekhena' campaign, created by DDB Mudra, focuses on the human element of dining and conversations around the dinner table, using the setting to connect the brand with genuine family moments.

How did Krsna's ad campaign break traditional jewelry advertising?

Krsna's ad, created by Contract Advertising, broke traditional jewelry advertising by using a narrative device that personified a piece of jewelry, adding depth and layers to the story that only revealed their full meaning at the end.

What made the Dixie Scott body language translator ad stand out?

The Dixie Scott body language translator ad, created by TBWA India, stood out for its clever and humorous concept that depicted an absurd yet relatable way to communicate through body language, with Rahul Dev's serious delivery adding to the fun.

What was the creative concept behind the Hayat wedding ad?

Hayat's 'Perfectly Yours' ad, created by Animal Advertising, used a hypnotic narrative to showcase the hotel’s wedding services by having the staff immerse themselves in the tasks of wedding preparation, emphasizing the attention to detail and personalized service.

What is unique about Vico Vajradanti's toothpaste campaign?

Vico Vajradanti's campaign, created by The Womb, was unique because it focused on the functional, protective aspects of the toothpaste, contrasting with other brands that emphasized fun, making it stand out in a crowded market.

What made the Cadbury Five Star Valentine's campaign memorable?

The Cadbury Five Star 'My cousin's wedding' campaign, created by Ogilvy India, was memorable for its creative and humorous approach to addressing Valentine's Day, using a fictional wedding and embassy in Bombay to cater to singles in an exaggerated yet amusing way.