Kronologi Lengkap Drama Aeris Brush x Bubah Alfian Yang Lagi Viral di Tiktok !!

Summary

The video addresses a controversy surrounding the Eris brush, sparked by complaints over differences between brushes bought at full price and those bought during a discount campaign. Some users noticed the newer brushes were thinner and more precise, leading to confusion and dissatisfaction. Eris responded by explaining the changes were based on customer feedback to improve the product’s performance. However, the brand acknowledged poor communication led to misunderstandings. Influencers voiced frustration over receiving comments from suspected fake accounts (buzzers) and the lack of transparency. Eris promised to strengthen quality control and improve customer communication moving forward.

Takeaways

• 😀 The issue with Eris brushes has been widely discussed on TikTok and Twitter, with many people comparing the quality of brushes purchased at full price versus those bought during large discounts.
• 😀 Consumers noticed that the discounted brushes were thinner than the regular-priced ones, raising concerns about their quality.
• 😀 Eris responded by explaining that the thinner brushes were intentionally designed to improve performance based on customer feedback, aiming for smoother and more precise application.
• 😀 Eris acknowledged that the communication about the changes to the brush design was not clear, which led to confusion among customers.
• 😀 Influencers and content creators, like Echa, received direct communication from Eris, clarifying the rationale behind the changes and apologizing for the lack of communication.
• 😀 Some influencers, like Putri, reviewed and compared the brushes, confirming that the new version applied makeup more smoothly than the old one, despite initial skepticism.
• 😀 Many influencers expressed frustration with the lack of transparency from Eris, stressing the importance of clearly communicating changes to customers.
• 😀 The brand also faced backlash for allegedly sending 'buzzer' comments to influence public opinion, with many identical comments appearing in a short time frame across multiple posts.
• 😀 Influencers voiced their disappointment at Eris for not addressing the issue more effectively, warning that mishandling the situation could damage the brand's reputation.
• 😀 Eris publicly apologized for the inconsistencies in quality control that led to customer dissatisfaction and assured that steps were being taken to prevent such issues in the future, including stronger quality control measures and offering returns or replacements.

Q & A

What was the main issue discussed regarding Eris brushes?

The main issue discussed was the inconsistency in the quality of Eris brushes, specifically the difference in thickness between brushes purchased at full price versus those bought at a significant discount. Consumers raised concerns about the new brushes being thinner and possibly affecting the application of makeup.

How did Eris respond to the concerns about the brush quality?

Eris explained that the thinner design of the new brushes was a result of customer feedback aimed at improving the brush's performance. They stated that the change was intended to make the brush more precise and easier to use, with a smoother and more even application of foundation. They also acknowledged the communication lapse regarding the changes.

What steps did Eris take after receiving complaints about the new brush designs?

Eris took several steps, including halting the sale of the affected brushes, conducting a thorough internal and external evaluation to strengthen quality control, and offering customers options to return or exchange the products. They also clarified the reasons for the changes in their official statements.

How did influencers react to the brush issues?

Influencers expressed frustration over the lack of transparency from Eris about the changes. Some influencers received an overwhelming number of similar comments, suspected to be from 'buzzer' accounts, promoting the product positively. This led to suspicion and disappointment in how the brand handled the situation.

What did some customers suggest about the communication strategy of Eris?

Some customers and influencers emphasized the importance of clear communication from the brand. They suggested that Eris should have informed consumers about the changes in the brush designs before the products were sold, to prevent confusion and disappointment.

What specific concerns were raised about the 'buzzer' comments on social media?

There were concerns that 'buzzer' accounts were artificially inflating positive feedback about the Eris brushes. These accounts often posted similar, generic comments within a short time frame, leading to suspicion that they were being orchestrated by the brand or another entity, rather than genuine consumer reviews.

How did Eris address the issue of customer dissatisfaction with product quality?

Eris issued a public apology, acknowledging the lack of quality control and the inconsistency in brush designs. They also stated that they would improve their internal processes to prevent future issues, and promised to prioritize customer satisfaction by providing more transparent information moving forward.

What was the response of influencers who felt misled by Eris?

Influencers who felt misled by the brand expressed their disappointment in how Eris handled the situation. They criticized the brand for not addressing the concerns openly and for sending 'buzzer' comments instead of engaging in direct communication to resolve the issues.

What changes did Eris make to their brush design to address customer concerns?

Eris made changes to their brush designs, particularly the complexion and powder brushes. The new designs were made thinner to improve the application of foundation and to make the brushes more precise and flexible. These changes were based on customer feedback but were not communicated effectively, leading to confusion.

What was the role of influencers like Verina and Enda in highlighting communication issues?

Influencers like Verina and Enda pointed out the importance of transparency in communication from the brand. They expressed that if Eris had communicated the changes in brush design ahead of time, it would have prevented confusion and helped maintain consumer trust.