How To Build a Business On Social Media: Posting, Scaling + Hiring

Summary

Dans cette vidéo, l'animateur aborde la croissance des entreprises sur les réseaux sociaux, un sujet souvent demandé lors de ses Q&A. Elle partage son expérience personnelle et des conseils pour développer une présence en ligne, notamment en utilisant les plateformes comme TikTok, Instagram et YouTube de manière stratégique. L'animateur insiste sur l'importance de ne pas uniquement vendre, mais de raconter des histoires et de créer du contenu de qualité. Elle discute également de l'équilibre entre vie professionnelle et vie sociale, la différence entre marketing payant et organique, et donne son avis sur l'externalisation de certaines tâches lorsque l'entreprise grandit.

Takeaways

• 😀 Le social media est un outil précieux pour la croissance des affaires, qu'il s'agisse d'une entreprise, d'un produit ou d'être un créateur de contenu.
• 🛍️ Il est important de ne pas vendre directement sur les réseaux sociaux mais de proposer du contenu qui interesse les clients sans pour autant insister constamment sur l'achat de produits.
• 📈 L'algorithme de TikTok favorise l'exposition en poussant le contenu vers des audiences similaires à la vôtre, ce qui en fait un excellent moyen de gagner de la visibilité.
• 📱 Instagram est utilisé comme une vitrine pour cultiver une audience authentique, agissant comme la 'maison' de tout le contenu que vous publiez sur d'autres plateformes.
• 🎥 YouTube permet de publier du contenu de longue durée et d'exploiter les formats courts tels que les vidéos 'Shorts' pour une meilleure engagement.
• 🕒 Il est essentiel de maintenir un équilibre entre la vie professionnelle et personnelle, en particulier lorsque l'on gère une présence sur les réseaux sociaux en parallèle d'un emploi à temps plein.
• 💼 Lorsque vous commencez à ressentir le besoin d'une aide pour vos activités sur les réseaux sociaux, il est préférable de recruter dès que possible pour permettre une croissance efficace de votre entreprise.
• 🔍 L'acquisition de talents débute par la mise en place du processus de candidature et peut évoluer au fur et à mesure que vous comprenez mieux vos besoins.
• 🔑 Il est recommandé de renforcer vos forces plutôt que de simplement travailler sur vos faiblesses, ce qui permettra d'optimiser la performance de votre entreprise.
• 👥 L'un des premiers recrutements peut être quelqu'un capable de faire un peu de tout, aidant ainsi à augmenter la capacité de travail et à soutenir la croissance de l'entreprise.
• 📊 La distinction entre le marketing payant et organique est importante à comprendre, le marketing payant repose sur des publicités ciblées tandis que le marketing organique se concentre sur la création de contenu qui attire naturellement l'attention des utilisateurs.

Q & A

Comment peut-on utiliser les réseaux sociaux pour faire croître son entreprise?

Il est important de ne pas vendre directement aux clients sur les réseaux sociaux, mais plutôt de partager du contenu qui les intéresse. Utiliser différentes plateformes pour différentes stratégies, comme TikTok pour l'exposition et Instagram pour cultiver une audience authentique.

Quels sont les avantages de Revolut pour les voyageurs et les économies?

Revolut permet d'utiliser sa carte à l'étranger au taux de change réel sans frais cachés et offre des retraits d'argent automatique gratuits. De plus, on peut mettre de l'argent dans un 'savings Vault' pour gagner jusqu'à 3% d'intérêt annuel, payé quotidiennement.

Quels sont les faits amusants partagés dans le script sur les médias sociaux?

L'average utilisateur d'Internet a 8,6 comptes de médias sociaux, 72% des adultes utilisent au moins un réseau social et 10 millions de marques font de la publicité sur Facebook.

Quelle est la différence entre le marketing sur les réseaux sociaux payant et organique selon le script?

Le marketing payant sur les réseaux sociaux implique de mettre de l'argent derrière le contenu pour le promouvoir, tandis que le marketing organique vise à construire une audience pour la marque et à la cibler sans dépenser d'argent supplémentaire.

Pourquoi est-il important de ne pas se concentrer uniquement sur la croissance des médias sociaux pour son entreprise?

Parce qu'il n'y a pas de corrélation directe entre la taille de la communauté sur les réseaux sociaux et les ventes. Des entreprises avec peu de followers peuvent réaliser d'importantes ventes, tout comme des entreprises avec de nombreux followers peuvent ne pas vendre autant.

Quel conseil est donné pour maintenir une bonne balance entre le travail et la gestion des médias sociaux?

Il est conseillé de se mettre à l'aise avec l'idée que l'on ne peut pas gérer les médias sociaux comme si c'était un emploi à temps plein si on a déjà un travail à plein temps. Il est important de définir des limites pour créer un espace et une meilleure balance travail-vie personnelle.

Quelle est la première étape suggérée pour quelqu'un qui envisage de recruter pour aider à faire croître son entreprise?

Il est recommandé de commencer le processus de recrutement le plus tôt possible et de s'entourer de quelqu'un qui peut aider à renforcer ses forces et à atténuer ses faiblesses.

Quels sont les avantages de l'externalisation de la gestion des médias sociaux pour une entreprise en croissance?

L'externalisation permet à l'entreprise de se concentrer sur ses forces et d'augmenter sa capacité de travail, en engageant quelqu'un qui peut aider à gérer les tâches variées liées aux médias sociaux.

Quels sont les conseils donnés pour quelqu'un qui a un emploi à temps plein et qui essaie de maintenir une présence sur les réseaux sociaux?

Il est conseillé d'accepter que l'on ne peut pas être aussi actif que quelqu'un qui fait des médias sociaux à temps plein et de définir des limites claires pour maintenir une meilleure balance entre le travail et les médias sociaux.

Quelle est la plateforme recommandée pour l'exposition et la portée la plus large?

TikTok est recommandée pour l'exposition, car son algorithme permet de promouvoir le contenu à de vastes publics, similaire à un mode de publicité.

Outlines

00:00

📈 Développement des entreprises sur les réseaux sociaux

Le premier paragraphe aborde la manière dont les réseaux sociaux peuvent être utilisés pour stimuler la croissance des entreprises. Il est question d'une approche stratégique pour la croissance de l'audience et de la présence en ligne, ainsi que de l'importance de l'engagement organique et de la publicité payante. L'influence de la médiation sociale sur la carrière de l'orateur et son rôle dans la promotion de la marque Tyler et Shreddy est également soulignée.

05:00

📊 Statistiques et conseils pour la présence sur les réseaux sociaux

Dans ce paragraphe, l'orateur partage des statistiques sur l'utilisation des réseaux sociaux par les adultes et les marques, ainsi que les avantages de la publicité sur Facebook. Il discute également de la différence entre les médias payants et organiques, et met en évidence l'importance de ne pas se concentrer uniquement sur les ventes via les réseaux sociaux, mais plutôt de reconnaître leur valeur en tant qu'outil de marketing pour une audience cible.

10:01

🛠️ Conseils pratiques pour gérer la présence sur les réseaux sociaux

Le troisième paragraphe se concentre sur les conseils pratiques pour maintenir une présence sur les réseaux sociaux tout en gérant un travail à temps plein. Il est question de la nécessité de définir des limites et de trouver un équilibre entre vie professionnelle et vie sociale. L'orateur propose également des recommandations pour décider de recourir à des prestataires externes ou de faire appel à un gestionnaire de médias sociaux lorsque l'entreprise prend de l'ampleur.

Keywords

💡Croissance des affaires

La croissance des affaires fait référence au développement et à l'expansion d'une entreprise. Dans le script, l'accent est mis sur l'utilisation des médias sociaux pour stimuler cette croissance, en particulier en créant une présence en ligne et en augmentant le nombre de followers.

💡Médias sociaux

Les médias sociaux sont des plateformes en ligne permettant aux individus et aux entreprises de se connecter, de partager du contenu et d'interagir avec leur public. Le script explore plusieurs façons dont les médias sociaux peuvent être utilisés pour promouvoir les entreprises et augmenter leur visibilité.

💡Stratégie marketing

La stratégie marketing est l'ensemble des plans et des actions entreprises pour promouvoir une entreprise ou un produit. Dans le script, l'importance de la stratégie est soulignée, notamment en ce qui concerne la manière dont les médias sociaux peuvent être utilisés pour atteindre un public cible.

💡Contenu organique

Le contenu organique est le contenu créé par les utilisateurs eux-mêmes et partagé gratuitement sur les médias sociaux, contrairement au contenu payant. Dans le script, il est question de la manière dont le contenu organique peut aider à construire une audience et à promouvoir une marque.

💡Public cible

Le public cible est le groupe spécifique de personnes que les entreprises ou les influenceurs souhaitent atteindre avec leur contenu. Le script explique comment les médias sociaux peuvent être utilisés pour cibler efficacement le public cible et augmenter l'engagement.

💡Influenceurs

Les influenceurs sont des individus qui ont une grande audience sur les médias sociaux et peuvent influencer les opinions et les achats de ces personnes. Dans le script, l'auteur partage son expérience en tant qu'influenceur et comment cela a contribué à son développement professionnel.

💡Marketing par e-mail

Bien que le script ne mentionne pas directement le marketing par e-mail, le concept est lié au marketing numérique et à la communication avec le public cible. Dans le contexte du script, les médias sociaux pourraient être utilisés pour collecter des adresses e-mail et pour promouvoir des campagnes de marketing par e-mail.

💡Acquisition de clients

L'acquisition de clients est le processus d'attraction et d'obtention de nouveaux clients pour une entreprise. Le script met en évidence les avantages des médias sociaux pour réduire les coûts d'acquisition de clients grâce à la publicité ciblée et le marketing organique.

💡Contenu sponsorisé

Le contenu sponsorisé est du contenu qui est financé ou soutenu par une entreprise ou une marque. Dans le script, il est question de la manière dont les influenceurs et les entreprises peuvent utiliser les médias sociaux pour partager du contenu sponsorisé et d'atteindre un public plus large.

💡Analyse de données

L'analyse de données est le processus d'examen et d'interprétation des informations pour prendre des décisions éclairées. Le script mentionne brièvement l'importance de comprendre les statistiques et les données pour mesurer l'efficacité des efforts de marketing sur les médias sociaux.

Highlights

Introduction to the topic of growing a business on social media.

Misunderstanding about the necessity of a large social media presence for business success.

The importance of using social media as an organic marketing tool for audience building.

Differentiating between organic and paid social media strategies.

The significance of content strategy in social media growth.

The role of storytelling in social media marketing.

Using TikTok for exposure and Instagram for cultivating a genuine audience.

YouTube as a platform for longer-form content and storytelling.

The misconception that social media is the only key to sales success.

The importance of diversifying marketing channels instead of relying solely on social media.

Advice on managing social media alongside a full-time job for work-life balance.

Strategic posting schedules for growing a social media presence.

The benefits of setting up recurring transfers into a savings account for financial growth.

The impact of social media on B2B marketing and its ranking in success.

Advice on when and how to outsource social media management.

Encouragement to start the hiring process early in business growth.

The concept of hiring a 'mini-me' to help with various tasks in business expansion.

Transcripts

do I look casual cool but ready to be

taken seriously

yeah what is up guys and welcome back to

working hard hardly working today is

another solo episode and we are talking

about how to grow business on social

media lots of questions came up on this

um generally and generally do whenever I

do a q a I hate also saying that because

that sounds like so many people are

asking me this all the time then

sometimes people ask me some things

about how to grow business on social

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So today we're generally just going to

be talking about social media in general

how to be using it for your business how

to be growing more of a presence like I

think when I actually started on social

media it was such a taboo subject to be

like how to grow on social media because

it was seen as like you shouldn't want

to go on social media I think we're all

very aware of the fact that if you have

a business or if you have a product or

if you want to be a content creator or

influencer or whatever it might be

um social media is going to be a hugely

valuable tool and that's not necessarily

something to be ashamed about

um as much as

so I'm also bail

I also just went off topic so that's

fine as but I sound by what I say

um I think that back in the day it

definitely was more of a taboo subject

and now like

[ __ ] hell every time I go into my

explore page it's literally like five

reels should you should be posting every

day which is not going to be what this

episode is going to be about but we're

going to be answering some some dilemmas

this for me takes me right back to the

beginning of my career my career

actually started completely on social

media

um I started posting originally just

like when I was trying to get into

fitness and basically just using it as

like like I didn't even show my face

until I had 10 000 followers it was

under a fake name and everything

um and since then my career I guess has

gone through many different

forms um and that has been hugely

facilitated by social media which I

think is such a valuable tool and I

don't think anyone can deny is a hugely

valuable tool and then also my

day-to-day work where the majority of

the time I am in the office for Tyler

and shreddy you know social media is

such an important part of

um strategy when growing a brand

um and a business it's what we see as

what's called organic marketing so

building up an audience for your brand

specifically and marketing to that

organic audience also on social media we

talk about paid um which is you know

putting money behind that type of

content we're going to be talking less

about that today but I do believe I have

a dilemma on that one essentially we're

just going to be talking today about how

to build a social media presence how to

grow a following whether it is for your

brand for yourself for a cause whatever

it might be I'm completely unashamed of

that and I feel like a lot of people you

know when I grew my social media it was

so strategic like I at the beginning it

was very accidental it started growing

at the beginning and I was kind of like

oh my God what is this but when I

realized that it was going to be

something that was going to be part of

my career I absolutely took it extremely

strategically when I was on YouTube I

was posting three times a week Monday

Wednesday Friday 5 p.m on Instagram I

was posting like multiple times a day

um back in the day I don't know if

that's what you should be doing now

personally I don't focus on growth on

Instagram anymore and haven't for about

four years but there is no doubting the

fact that it is a hugely hugely valuable

tool and I think that for anyone with a

you don't want need to want to grow on

social media at all but for when running

a business it is a you can get a huge

multiplier effects for much cheaper

acquisition costs than you can in a lot

of other marketing channels so I do

think that is

a hugely important thing to be talking

about and to know how to Ace so without

further Ado am I running an auction

evening

uh we're gonna get into the social media

dilemmas stop wait I've got some fun

facts for today um as always to set the

scene on our topic the average internet

user has 8.6 social media accounts what

the [ __ ] that is what oh

oh okay no for some reason I was

thinking like eight Instagram accounts

and I was like oh my God stalking your

ex has gone out of control for the

average person what I okay I've

completely misunderstood that don't come

to me for data reading clearly I am not

a data analyst

um that sent me I really I was very very

confused with that statistic 72 of

adults use

at least one social network that doesn't

Shock Me

as of the third quarter of 2020 10

million brands are advertising on

Facebook 73 of marketers believe their

social media marketing efforts have been

somewhat effective or very effective for

their business I think we can all agree

that completely dependent on the brand

of course but I would say the majority

of Brands especially well I would say

especially product Brands but also you

can't go anywhere on social media

without seeing service Brands like

especially like coaching stuff

advertised everywhere

um but also like all sorts of different

agencies etc etc like social media has

become people's way of having a website

like you wouldn't have a website

necessarily for everything you did

um back in the day whereas like everyone

has a social media now so it's almost

like the way you are presented like I

stalk new candidates like applicants on

social media like businesses I'm going

to work with

um potential agencies I'm working with

like there's no doubt that your social

media does very much set you up for like

how you represent and yourself in the

world B2B marketers ranked social

advertising second in success behind

paid search for producing content

marketing results interesting so yeah I

do think there is this expectation and

kind of misconception that social media

is the be all and end all when it comes

to sales which is absolutely not the

case I think some of the biggest

businesses if you went on their social

media still they don't have the biggest

followings and yet they are making you

know an amazing amount of sales billions

and billions a year so so I do think

that's worth noting that you don't need

to have a big social media to have a

successful business it's a very useful

tool to use to be able to amplify

yourself present yourself well create

low low acquisition cost marketing based

on the fact that you're doing a lot of

you know you're speaking to an organic

audience and therefore an audience

that's already predisposed to shop from

you but I do think that there's a kind

of

misconception that like you have to have

a big social media to make a lot of

sales I promise you there is not a

direct correlation between if you look

at two Brands and they have vastly

different social media followings they

could be making the exact same amount of

sales same with two Brands who have the

same social media followings they could

be making vastly different amounts of

sales you absolutely if you're running a

business of some form I wouldn't

entirely rely on social media at all um

diversifying is very very very very very

very very important

um but anyway we're talking about social

media today so I don't know why I'm

banging on about that so first dilemma

growing your social media presence hi

Grace how have you used social media to

grow your businesses I own a small

jewelry business and no I probably need

to start having a social media presence

to promote it what do you suggest I do

to start growing my business online the

main message I always trying to get

across is like tell them something don't

sell them something there's so much

content that your customer would like to

see that's not directly based on you

being like buy this buy this buy this

like you definitely he shouldn't

constantly be like hard calling to

action to your customer on social media

otherwise people will just get exhausted

you definitely shouldn't be looking at

organic marketing just in order to

blatantly sell your product I think you

need different tiers of like how hard

the cell is and you need to make sure

that the majority of your content isn't

actually that Hard Sell content knowing

what you're using different platforms

for in terms of your strategy is really

important so personally I would say tick

tock for Pure exposure so getting out to

the most people possible because their

algorithm is basically made in the way

that it works like an ad like it's

pushing your stuff out to look alike

audiences Instagram I'd use it to

cultivate a genuine audience so I'd

always really have like Instagram as the

home that everything else is like

directing towards so you can have longer

form content on YouTube you could have

shorts on YouTube you could have tick

tocks that are purely story selling

stuff about you the business like

styling all of that and it's aimed to

get as many people as possible and then

you could have Instagram which has like

the home of all your different stuff it

has Instagram shop on there etc etc and

almost acts as your website that you

should obviously have a website as well

hi Grace I'm I'm currently working

full-time in real estate which I do

really enjoy and I'm trying to keep up a

social media presence how do you keep up

with it all by the time I've made

content and responded to comments my

whole day is gone I don't think I have a

good work-life balance because the line

is getting blurred between my passion in

social media and it's now becoming a

really extensive hobby a long time

alongside my full-time job any advice on

managing workload when it comes to

social media one of the tough things

about social media is that you expect to

be like everyone you follow who is

full-time on there if you like the gym

and you follow Fitness influences you

expect to be able to be like as fit as

that person as lifting as much as that

person going to the gym as much as that

person when that's their full-time job

first things first you need to get

comfortable with the fact that as long

as you have a full-time job you are not

going to be doing social media as if it

is your full-time job and I think you

need to be able to set boundaries for

yourself in order to be able to create

that space and like more of that

work-life balance so for example when I

started out in social media I was

working five days a week longer than

nine to five and then on the weekends

I'd literally spend 10 hours a day

making recipes to be able to post on

social media like the next week and

there weren't really like many

quote-unquote influences at the time but

I remember being so exhausted but also

being like this is the only way I can

grow so I completely understand where

you are coming from with this you're

never going to be as good as an

influencer who is paid to be full-time

doing that exact thing while you're

full-time on something else okay on to

the next one paid an organic media oh

well hello she's ready hello Grace new

marketing assistant here in my first

role my dilemma is actually just a

curious question what's the difference

between paid and organic social media

I've had everyone talking about it at

work and would love to actually know

what it means very fair enough and also

very necessary for a marketing assistant

people think of all organic and paid

media so separately and I think this is

because in the past you would have like

paid media which would be like a

billboard or like in a magazine or

whatever it might be and then you'd have

organic in the way that social media

started in that it's literally just like

posting on social media in reality some

of the most effective paid marketing

spends you can do now is to look-alike

audiences to what your current social

media is like so fatala it will be

pushing out to people who look similar

to our following in terms of like their

age their demographic where they're from

what their interests are the type of

people they follow etc etc I think that

it's easy to think that if you're

pushing something out like that it needs

to be like an infographic of some form

or it needs to kind of look like a

billboard realistically some of the

content that's going to perform best on

paid spend is going to be the content

that naturally performs well to your

existing audience on organic because

your audience likes it and therefore the

look-alike audience is going to like it

so if you are someone wanting to get

into more paid spend and you've got a

business and you post on social media I

would trial your first few paid spend

posts as your best performing organic

posts okay hi Grace do you have any

advice on when you should Outsource I

think I progressed my business to the

point where I can take it but I know it

might be easier if I hire a social media

manager or Outsource to Freelancers

what's your opinion on whether I should

start growing further than just myself

so I always say when you're in a

business and you're realizing you

probably need to make your first hire

start making it as soon as possible I

think it's really easy to hold off for a

while because you could think you can

deal with it but ultimately if you're

scaling it's always going to grow in

that way and therefore you're better off

hiring sooner rather than later what you

want from this person is probably going

to change over the course of the hiring

process so I'd start to put out the

application process pretty soon I would

also say the early on it's generally

best to mitigate your weaknesses because

you're going to start being able to

concentrate on your strengths and I

always believe in strengthening your

strengths obviously you mitigate your

weaknesses but you're always going to

get the most out of strengthening your

strengths rather than just trying to get

better at your weaknesses I would also

though say that one of the easiest first

hires and what I did was essentially

getting like a quote-unquote mini me so

someone who just does like a little bit

of everything and they're just helping

you Here There and Everywhere because

you just need more capacity and kind of

go from there right so that is all we

have time for today I hope you enjoyed

this episode on growing your business on

social media I feel like there are so

many episodes we could do on social

media so let me know if there are any

specific topics you'd like to hear about

or talk about what us dilemma's about

and as always it would be my pleasure to

answer them and if not we will have to

fake the dilemmas which be a real shame

but you'll still be hearing from me okay

thank you have a good day